Smart Small Business Marketing, by Sales Renewal
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To maximize the sale of your company, build business value

To maximize the sale of your company, build business value | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Owners do not plan early enough to sell their businesses and as a result, they try to sell before they have maximized the enterprise value of their companies. This situation leads to a lower purchase price from a buyer, or worse, no sale at all.
Sales Renewal's insight:

Key business drivers are intricately tied to your sales and marketing strategies and, of course, performance. If you are planning to sell your business anytime before 2025 and do not have a robust and well-managed marketing strategy in place, it's time to change that. 

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Shelton Richardson's curator insight, December 10, 2017 5:35 PM

 I thought this article was very interesting because it takes credible product in order to be able to market in the first place.  The preparation from owners for the lack of has some owners in a fix situation because they did not prepare themselves before hand to make their product a product of standard .  To be able to market something like this properly it has to be thought out before hand and planned out so that you won’t find yourself in a fixed situation  and can’t get out of it.  In my opinion the source is a good one but would’ve liked more information.  In regards to the Audio industry I can see how it can fit because if I had a business that I wanted to sale I will have to have my business as credible as possible and getting rid of it early enough not to be in a fix situation but with all the proper marketing.

Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Google's New Mobile-First Indexing May Have eCommerce Implications

Google's New Mobile-First Indexing May Have eCommerce Implications | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google's New Mobile-First search ranking system may impact eCommerce sites with older templates or using mobile-only pages.
Sales Renewal's insight:

Having mobile specific pages is definitely not good enough anymore, and now, having a responsive design may not be enough, either.

 

As the article says, "The overall trend is clear. Google wants fast-moving, mobile friendly, and mobile content-rich pages. Follow these practices, and page rankings will improve."

 

It's hard to keep up with search ranking changes, but they are exactly what drives an improved web experience for everyone online. There's no end to the continuous improvement trend, either. Accelerated Mobile Pages (AMP) will be the next necessary step to keep your website at the top of the rankings. 

 

Does your website need some work? Want to get ahead of the AMP curve? Contact us to discuss what to implement, how, and when. 

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Proud to Work Alongside Our Non-Profit Clients

Proud to Work Alongside Our Non-Profit Clients | Smart Small Business Marketing, by Sales Renewal | Scoop.it
While Sales Renewal is best known for our one-stop marketing solutions, JointSourcing and Marketing Essentials, we are equally happy to work on smaller-scale projects. One of our strengths at Sales Renewal is that we work across a variety of different industries, offering unique perspectives that can shed new light on traditional strategies and “the way …
Sales Renewal's insight:

Sales Renewal is happy to work with non-profit clients for any sized project to make the most of their limited budgets. 

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Video Marketing Strategy: What Law Firms Need to Know (Part 1) | JD Supra Perspectives - JDSupra

Video Marketing Strategy: What Law Firms Need to Know (Part 1) | JD Supra Perspectives - JDSupra | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Video offers big opportunities for law firms looking to make an impact in the mobile-first, digital-first world in which they’re competing. Here's how.
Sales Renewal's insight:

Committing to a video marketing strategy is often regarded as a high-cost endeavor that is difficult to master and integrate into a firm’s broader marketing strategy, not to mention that the associated ROI is hard to measure. But as the author of this article argues, video is only increasing in importance and is showing no signs of going away. In fact, using video should be an important consideration to increase brand awareness, drive traffic to your website, highlight thought leadership and facilitate business development efforts across the firm.

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Client Development: A First Year Lawyer Shares What He Has Learned

  I truly love coaching lawyers. I especially love coaching lawyers with a burning desire to learn. Over the years, I have coached very few first year lawyers, but those I have coached have been among the most motivated. …

Sales Renewal's insight:

It’s never too early to start thinking about building a book of business. One of the most effective ways of doing so is putting yourself in the client’s shoes and approaching business development from the client perspective. Learn some basic lessons from a top industry coach and try implementing them into your own practice.

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Shoe Dog | Book by Phil Knight | Official Publisher Page | Simon & Schuster

Shoe Dog | Book by Phil Knight | Official Publisher Page | Simon & Schuster | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Shoe Dog by Phil Knight - In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story...

Sales Renewal's insight:

Read any good books lately? The paperbacks we've been reading this summer are about start-ups and branding. Busman's holiday, anyone? 

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T-Mobile Announces 'Team Of Experts,' Its New Customer Care Service

T-Mobile Announces 'Team Of Experts,' Its New Customer Care Service | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In an attempt to reinvent how businesses approach customer care, T-Mobile is going old school -- by connecting its customers with humans instead of robots. The "Un-carrier" unveiled all the details pertaining to its new customer service model, called the Team of Experts.
Sales Renewal's insight:

Call it old school or back-to-basics, we see it as a response to a need in the marketplace. Whether high-tech or high touch, customer service is a critical component of business success. #GetItRight

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Careers

Careers | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

We're looking for a professional with 10+ years of diverse marketing experience and demonstrated success. Is that you? Please apply. Know someone who is up for the challenge? Please share.

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Brand Watch: Can You Buy a Loyal Customer for a Quarter?

Brand Watch: Can You Buy a Loyal Customer for a Quarter? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
People who shop ALDI tend to more than loyal – they’re really Raving Fans. We love brands with personality, and ones that inspire that kind of following really get our attention. What gives a brand personality? It must have a unique appeal. What’s ALDI’s appeal? In a nutshell, the German-based grocer sells quality foods in …
Sales Renewal's insight:

Going grocery shopping this weekend? We toss a marketing lesson into your cart. #FoodForThought

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EasyAuthoring, a Smart Content Marketing Tool for Small Business

EasyAuthoring, a Smart Content Marketing Tool for Small Business | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Creating and sharing useful, quality content is time-consuming. Many of our clients have found that EasyAuthoring provides a perfect balance, helping make the most of their time while providing quality content for their customers and prospects (and Google).
Sales Renewal's insight:

Time-strapped business marketers find EasyAuthoring is better than other curation tools, because (among other things) the deep post feature offers many of the same search benefits as full-length original posts - in a  fraction of the time! 

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Marketing Investment Analyses

Marketing Investment Analyses | Smart Small Business Marketing, by Sales Renewal | Scoop.it

18 Questions that could Make or Break Your Business

Sales Renewal's insight:

Do you know how much you should invest in marketing your business? 

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Catalog Hauls In $9M to Make DNA-Based Data Storage Commercially Viable

Catalog Hauls In $9M to Make DNA-Based Data Storage Commercially Viable | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The practice of encoding data in DNA molecules could be inching closer to graduating from research labs to finding practical commercial use. In the coming
Sales Renewal's insight:

File under, blurring the line between technology and life. 

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Boston Fireworks and Concert 2018 July 4th - Boston Discovery Guide

Boston Fireworks and Concert 2018 July 4th - Boston Discovery Guide | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The spectacular Boston fireworks and Pops concert celebrate July 4th along the Charles River Esplanade. Best viewing spots tips and time to arrive.
Sales Renewal's insight:

Hey, it's the weekend! And not just any weekend... here's where to have a dazzling good time in and around Boston. 

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Marketing for Marketers

Marketing for Marketers | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Grow your business through better marketing while sharing the risk and reward - see how Sales Renewal Corporation helped an award-winning 3D brand marketing agency grow its brand & revenue.

Sales Renewal's insight:

“All JointSourcing projects are by nature very collaborative, but this one in particular felt especially energizing – it’s just not often we at Sales Renewal engage with clients who are also marketing professionals.”

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How Financial Services Marketing Is Rebuilding Its Image

How Financial Services Marketing Is Rebuilding Its Image | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Those in the financial services space must not only contend with regulations other marketers don't have to, but also a lack of trust among consumers.
Sales Renewal's insight:

In the wake of several turbulent years throughout the financial industry, confidence in financial advisors has never quite fully recovered. Financial jargon, misplaced guidance and an inconsistent customer experience are but a few of the reasons behind this mistrust. So how can financial advisors regain the respect and trust of their clients and prospective clients? The solution: effective marketing. Read more about how marketing can transform how the financial world is perceived and how your firm can use a variety of tactics to increase client loyalty and develop new business.

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8 Easy Steps to Marketing Your Nonprofit Organization

Here's why it's important for nonprofits to realize that marketing is more than the old-fashioned notion of making a sale or securing a donation.
Sales Renewal's insight:

Nonprofit organizations may traditionally not be as savvy when it comes to marketing as their consumer products counterparts, but when they realize that marketing is a way to not only satisfy consumer and donor needs but to spread their message points, share the mission statement, alert the public to events, and share breaking news that's relevant to their cause, many have come around to embracing a host of marketing tactics. Read more for some ideas that could help you make a significant difference in reaching the goals of your organization.

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Branding Is the Strategic Backbone of Law Firm Marketing | JD Supra Perspectives - JDSupra

Law firm branding has come of age.
Sales Renewal's insight:

Branding is not just for consumer products anymore and has earned its place in the mainstream of professional services marketing over the past several years. While the expression of your brand may be a catchy tagline or new graphics, the true essence of the brand will be those defining factors that set you apart from your competition; in other words, your brand needs to speak to your differentiation. Learn more about branding in this article from industry expert, Merry Neitlich.

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Better Images of Your Employees at Work, Better Marketing Material

Better Images of Your Employees at Work, Better Marketing Material | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Even among professional photographers, industrial portraiture is a niche specialty. But every business needs a few high-quality, up-to-date images of what goes on inside the company. Below are some general tips and tricks for photographing people who work in your business. Follow these and get the images you need for your marketing communications! Tips for …
Sales Renewal's insight:

Is it OK to take pictures at a client work site? Usually.

Should you ask for a release before you share it? Absolutely!

(Ask us for a boilerplate release.)

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Careers

Careers | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

We're growing, and looking for an experienced marketing professional with demonstrated success. Please review the job description here. 

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Make the Most of Your Networking Time

Make the Most of Your Networking Time | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Do you feel like networking is a waste of time? When you do, remember: 

 

The only two things people buy are good feelings and solutions to problems.

 

When you’re networking, make sure you’re presenting in those terms. When someone understands how you can provide good feelings or solutions to problems, even if they aren’t an ideal prospect, they’ll remember you - and quite possibly share your name with someone who is a good prospect.

 

Of course, networking is time consuming and to make sure you're maximizing your time investment, you need to remember it's only one piece of an integrated marketing mix.  Follow us for more tips, or get in touch to find out how we can help you maximize your marketing time and budget. 

Sales Renewal's insight:

Do you feel like networking is a waste of time? When you do, remember: 

 

The only two things people buy are good feelings and solutions to problems.

 

When you’re networking, make sure you’re presenting in those terms. When someone understands how you can provide good feelings or solutions to problems, even if they aren’t an ideal prospect, they’ll remember you - and quite possibly share your name with someone who is a good prospect.

 

Of course, networking is time consuming and to make sure you're maximizing your time investment, you need to remember it's only one piece of an integrated marketing mix.  Follow us for more tips, or get in touch. 

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Why Small Business Marketing Fails So Often

Why Small Business Marketing Fails So Often | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

Overwhelmed with marketing options, and frustrated with the results? That's why we're Reinventing Small Business Marketing.

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Alexa and Yext and Oh, the Possibilities

Alexa and Yext and Oh, the Possibilities | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Wouldn’t it be cool if Amazon’s amazingly popular digital assistant for the home, Alexa, could recommend your business? If you’re signed up for Sales Renewal’s Local Marketing program, Alexa will be doing this for your business very soon. Anyone will be able to ask Alexa,  “Find X near me”  (where X is what your business does) and …
Sales Renewal's insight:

Tell Alexa we're excited! Not only is this a great opportunity, it will be available to Sales Renewal Local Marketing clients at no additional charge. 

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Yext and Collecting Customer Experiences

Yext and Collecting Customer Experiences | Smart Small Business Marketing, by Sales Renewal | Scoop.it

"No one says 'let me tell you about a mediocre experience I had.'"

That's what Jay Baer told Yext partners at the platform's most recent Summit.

Jay is the author of "Hug Your Haters" and a proponent of of listening to your customers (whether they're happy or not). And while we agree with him, we think collecting information on the mediocre is OK - especially if it is an important part of your service, it can (and probably should) inform your marketing message.

Sales Renewal's insight:

Run-of-the-Mill Customer Input Is Also Valuable

Maybe your customers don’t complain about your delivery service because you get it right so often, that’s exactly what they expect. Ho-hum? Hardly. “Deliveries You Don’t Have to Worry About” is a message worth sharing with customers and prospects.

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JointSourcing Results

JointSourcing Results | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Sales Renewal is a full-service marketing agency that is reinventing small business marketing with unique, complete, one-stop marketing solutions, shared risk/reward business model and impressive client results.

Sales Renewal's insight:

Sales Renewal is a full-service marketing agency that is reinventing small business marketing with unique, complete, one-stop marketing solutions, shared risk/reward business model and impressive client results. See what clients say about our customized JointSourcing marketing solutions.

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3-Steps to Growth

3-Steps to Growth | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

Marketing Essentials is ideal for small- to medium-sized businesses that don't have a full marketing department, but want to dedicate some in-house resources to sales and marketing programs. Most ME clients choose to learn to do much themselves - so we coach them to manage their own web content, social media channels, and lead-follow-up activities. Generally speaking, once they learn to do that, we independently manage the more technical aspects of marketing (SEO, advertising campaigns, website updates and security enhancements). The resulting partnership gives smaller businesses the marketing reach usually available only to much larger companies (with larger staffs and bigger budgets). Read on to learn more. 

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Tips for Getting Better Business Images on a DIY Budget

Tips for Getting Better Business Images on a DIY Budget | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Let’s call this the “fake-it-til-you-make-it” photo tip sheet. To be clear: We are proponents of professional photography for your website, and all of your marketing material. High-quality images attract attention, communicate clearly, and sell. Simply put, professional photography makes you look better. The better you look, the more people will look. The more people look, …
Sales Renewal's insight:

Images sell - but high-quality business images don't come cheap. In case a professional photographer isn't in the budget, follow these tips to get better images. 

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Small Business Strategies and Services for Growth

Small Business Strategies and Services for Growth | Smart Small Business Marketing, by Sales Renewal | Scoop.it

The JointSourcing Solution, from Sales Renewal, helped an award-winning, 3D brand marketing agency grow its brand & revenue. 

Sales Renewal's insight:

The JointSourcing Solution, from Sales Renewal, helped an award-winning, 3D brand marketing agency grow its brand & revenue. Here's how:

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