Smart Small Business Marketing, by Sales Renewal
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Creating a B2B and B2C overlap strategy

Creating a B2B and B2C overlap strategy | Smart Small Business Marketing, by Sales Renewal | Scoop.it
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.'
Sales Renewal's insight:

Overlap strategy is smart marketing, but what if your B2B/B2C business doesn't have two websites? A thorough understanding of the market and competitive landscape, sales cycle(s), and the various customer profiles/personas must be considered when designing the optimal UX for your business website. Lead tracking and careful analysis are also important. If your B2B/B2C business could use a little marketing help, get in touch. We work with many small-to-medium size businesses expanding from B2B to B2C and vice-versa. 

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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Google's New Mobile-First Indexing May Have eCommerce Implications

Google's New Mobile-First Indexing May Have eCommerce Implications | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google's New Mobile-First search ranking system may impact eCommerce sites with older templates or using mobile-only pages.
Sales Renewal's insight:

Having mobile specific pages is definitely not good enough anymore, and now, having a responsive design may not be enough, either.

 

As the article says, "The overall trend is clear. Google wants fast-moving, mobile friendly, and mobile content-rich pages. Follow these practices, and page rankings will improve."

 

It's hard to keep up with search ranking changes, but they are exactly what drives an improved web experience for everyone online. There's no end to the continuous improvement trend, either. Accelerated Mobile Pages (AMP) will be the next necessary step to keep your website at the top of the rankings. 

 

Does your website need some work? Want to get ahead of the AMP curve? Contact us to discuss what to implement, how, and when. 

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Client Development: A First Year Lawyer Shares What He Has Learned

  I truly love coaching lawyers. I especially love coaching lawyers with a burning desire to learn. Over the years, I have coached very few first year lawyers, but those I have coached have been among the most motivated. …

Sales Renewal's insight:

It’s never too early to start thinking about building a book of business. One of the most effective ways of doing so is putting yourself in the client’s shoes and approaching business development from the client perspective. Learn some basic lessons from a top industry coach and try implementing them into your own practice.

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Shoe Dog | Book by Phil Knight | Official Publisher Page | Simon & Schuster

Shoe Dog | Book by Phil Knight | Official Publisher Page | Simon & Schuster | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Shoe Dog by Phil Knight - In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story...

Sales Renewal's insight:

Read any good books lately? The paperbacks we've been reading this summer are about start-ups and branding. Busman's holiday, anyone? 

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T-Mobile Announces 'Team Of Experts,' Its New Customer Care Service

T-Mobile Announces 'Team Of Experts,' Its New Customer Care Service | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In an attempt to reinvent how businesses approach customer care, T-Mobile is going old school -- by connecting its customers with humans instead of robots. The "Un-carrier" unveiled all the details pertaining to its new customer service model, called the Team of Experts.
Sales Renewal's insight:

Call it old school or back-to-basics, we see it as a response to a need in the marketplace. Whether high-tech or high touch, customer service is a critical component of business success. #GetItRight

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Careers

Careers | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

We're looking for a professional with 10+ years of diverse marketing experience and demonstrated success. Is that you? Please apply. Know someone who is up for the challenge? Please share.

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Brand Watch: Can You Buy a Loyal Customer for a Quarter?

Brand Watch: Can You Buy a Loyal Customer for a Quarter? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
People who shop ALDI tend to more than loyal – they’re really Raving Fans. We love brands with personality, and ones that inspire that kind of following really get our attention. What gives a brand personality? It must have a unique appeal. What’s ALDI’s appeal? In a nutshell, the German-based grocer sells quality foods in …
Sales Renewal's insight:

Going grocery shopping this weekend? We toss a marketing lesson into your cart. #FoodForThought

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EasyAuthoring, a Smart Content Marketing Tool for Small Business

EasyAuthoring, a Smart Content Marketing Tool for Small Business | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Creating and sharing useful, quality content is time-consuming. Many of our clients have found that EasyAuthoring provides a perfect balance, helping make the most of their time while providing quality content for their customers and prospects (and Google).
Sales Renewal's insight:

Time-strapped business marketers find EasyAuthoring is better than other curation tools, because (among other things) the deep post feature offers many of the same search benefits as full-length original posts - in a  fraction of the time! 

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Marketing Investment Analyses

Marketing Investment Analyses | Smart Small Business Marketing, by Sales Renewal | Scoop.it

18 Questions that could Make or Break Your Business

Sales Renewal's insight:

Do you know how much you should invest in marketing your business? 

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Catalog Hauls In $9M to Make DNA-Based Data Storage Commercially Viable

Catalog Hauls In $9M to Make DNA-Based Data Storage Commercially Viable | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The practice of encoding data in DNA molecules could be inching closer to graduating from research labs to finding practical commercial use. In the coming
Sales Renewal's insight:

File under, blurring the line between technology and life. 

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Boston Fireworks and Concert 2018 July 4th - Boston Discovery Guide

Boston Fireworks and Concert 2018 July 4th - Boston Discovery Guide | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The spectacular Boston fireworks and Pops concert celebrate July 4th along the Charles River Esplanade. Best viewing spots tips and time to arrive.
Sales Renewal's insight:

Hey, it's the weekend! And not just any weekend... here's where to have a dazzling good time in and around Boston. 

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Marketing for Marketers

Marketing for Marketers | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Grow your business through better marketing while sharing the risk and reward - see how Sales Renewal Corporation helped an award-winning 3D brand marketing agency grow its brand & revenue.

Sales Renewal's insight:

“All JointSourcing projects are by nature very collaborative, but this one in particular felt especially energizing – it’s just not often we at Sales Renewal engage with clients who are also marketing professionals.”

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Marketing for Marketers

See what one client - an award-winning 3D brand marketing agency - had to say about JointSourcing.

Sales Renewal's insight:

“Based on my ongoing review of our analytics, I can see that the revised language and messaging is working: customers in each of our verticals are coming to the website and finding what they’re looking for quickly and easily.”

See how Sales Renewal Corporation helped an award-winning 3D brand marketing agency here:

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Even Your Dog Has A Persona

Even Your Dog Has A Persona | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Think persona targeting is only for people? Think again.
Sales Renewal's insight:

Marketing personas are useful for message development as well as when developing or redefining products. So doggone it, maybe your dog should too. Here's to a tail-wagging good weekend (and some good reading). 

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Branding Is the Strategic Backbone of Law Firm Marketing | JD Supra Perspectives - JDSupra

Law firm branding has come of age.
Sales Renewal's insight:

Branding is not just for consumer products anymore and has earned its place in the mainstream of professional services marketing over the past several years. While the expression of your brand may be a catchy tagline or new graphics, the true essence of the brand will be those defining factors that set you apart from your competition; in other words, your brand needs to speak to your differentiation. Learn more about branding in this article from industry expert, Merry Neitlich.

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Better Images of Your Employees at Work, Better Marketing Material

Better Images of Your Employees at Work, Better Marketing Material | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Even among professional photographers, industrial portraiture is a niche specialty. But every business needs a few high-quality, up-to-date images of what goes on inside the company. Below are some general tips and tricks for photographing people who work in your business. Follow these and get the images you need for your marketing communications! Tips for …
Sales Renewal's insight:

Is it OK to take pictures at a client work site? Usually.

Should you ask for a release before you share it? Absolutely!

(Ask us for a boilerplate release.)

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Careers

Careers | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

We're growing, and looking for an experienced marketing professional with demonstrated success. Please review the job description here. 

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Make the Most of Your Networking Time

Make the Most of Your Networking Time | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Do you feel like networking is a waste of time? When you do, remember: 

 

The only two things people buy are good feelings and solutions to problems.

 

When you’re networking, make sure you’re presenting in those terms. When someone understands how you can provide good feelings or solutions to problems, even if they aren’t an ideal prospect, they’ll remember you - and quite possibly share your name with someone who is a good prospect.

 

Of course, networking is time consuming and to make sure you're maximizing your time investment, you need to remember it's only one piece of an integrated marketing mix.  Follow us for more tips, or get in touch to find out how we can help you maximize your marketing time and budget. 

Sales Renewal's insight:

Do you feel like networking is a waste of time? When you do, remember: 

 

The only two things people buy are good feelings and solutions to problems.

 

When you’re networking, make sure you’re presenting in those terms. When someone understands how you can provide good feelings or solutions to problems, even if they aren’t an ideal prospect, they’ll remember you - and quite possibly share your name with someone who is a good prospect.

 

Of course, networking is time consuming and to make sure you're maximizing your time investment, you need to remember it's only one piece of an integrated marketing mix.  Follow us for more tips, or get in touch. 

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Why Small Business Marketing Fails So Often

Why Small Business Marketing Fails So Often | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

Overwhelmed with marketing options, and frustrated with the results? That's why we're Reinventing Small Business Marketing.

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Alexa and Yext and Oh, the Possibilities

Alexa and Yext and Oh, the Possibilities | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Wouldn’t it be cool if Amazon’s amazingly popular digital assistant for the home, Alexa, could recommend your business? If you’re signed up for Sales Renewal’s Local Marketing program, Alexa will be doing this for your business very soon. Anyone will be able to ask Alexa,  “Find X near me”  (where X is what your business does) and …
Sales Renewal's insight:

Tell Alexa we're excited! Not only is this a great opportunity, it will be available to Sales Renewal Local Marketing clients at no additional charge. 

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Yext and Collecting Customer Experiences

Yext and Collecting Customer Experiences | Smart Small Business Marketing, by Sales Renewal | Scoop.it

"No one says 'let me tell you about a mediocre experience I had.'"

That's what Jay Baer told Yext partners at the platform's most recent Summit.

Jay is the author of "Hug Your Haters" and a proponent of of listening to your customers (whether they're happy or not). And while we agree with him, we think collecting information on the mediocre is OK - especially if it is an important part of your service, it can (and probably should) inform your marketing message.

Sales Renewal's insight:

Run-of-the-Mill Customer Input Is Also Valuable

Maybe your customers don’t complain about your delivery service because you get it right so often, that’s exactly what they expect. Ho-hum? Hardly. “Deliveries You Don’t Have to Worry About” is a message worth sharing with customers and prospects.

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JointSourcing Results

JointSourcing Results | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Sales Renewal is a full-service marketing agency that is reinventing small business marketing with unique, complete, one-stop marketing solutions, shared risk/reward business model and impressive client results.

Sales Renewal's insight:

Sales Renewal is a full-service marketing agency that is reinventing small business marketing with unique, complete, one-stop marketing solutions, shared risk/reward business model and impressive client results. See what clients say about our customized JointSourcing marketing solutions.

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3-Steps to Growth

3-Steps to Growth | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

Marketing Essentials is ideal for small- to medium-sized businesses that don't have a full marketing department, but want to dedicate some in-house resources to sales and marketing programs. Most ME clients choose to learn to do much themselves - so we coach them to manage their own web content, social media channels, and lead-follow-up activities. Generally speaking, once they learn to do that, we independently manage the more technical aspects of marketing (SEO, advertising campaigns, website updates and security enhancements). The resulting partnership gives smaller businesses the marketing reach usually available only to much larger companies (with larger staffs and bigger budgets). Read on to learn more. 

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Tips for Getting Better Business Images on a DIY Budget

Tips for Getting Better Business Images on a DIY Budget | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Let’s call this the “fake-it-til-you-make-it” photo tip sheet. To be clear: We are proponents of professional photography for your website, and all of your marketing material. High-quality images attract attention, communicate clearly, and sell. Simply put, professional photography makes you look better. The better you look, the more people will look. The more people look, …
Sales Renewal's insight:

Images sell - but high-quality business images don't come cheap. In case a professional photographer isn't in the budget, follow these tips to get better images. 

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Small Business Strategies and Services for Growth

Small Business Strategies and Services for Growth | Smart Small Business Marketing, by Sales Renewal | Scoop.it

The JointSourcing Solution, from Sales Renewal, helped an award-winning, 3D brand marketing agency grow its brand & revenue. 

Sales Renewal's insight:

The JointSourcing Solution, from Sales Renewal, helped an award-winning, 3D brand marketing agency grow its brand & revenue. Here's how:

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Marketing Morsels Gleaned from Ocean's 8

The ultimate rip off? We're lifting a marketing lesson from Ocean's 8. 

Sales Renewal's insight:

Let's use a fun movie to talk about product planning and how to expand a line ;) The astute (and business savvy) film fan will notice that the movie's title leaves room for at least 2 sequels (9 & 10) before bumping into a naming problem with the original. #smartmarketing #brandexpansion #quitworktheweekendishere

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Marketing for Marketers

Marketing for Marketers | Smart Small Business Marketing, by Sales Renewal | Scoop.it

JointSourcing helped Image 4 unify its brand & messaging across four verticals, and specifically to refocus existing service offerings, identify strategic initiatives to address prospects’ disparate needs, design a new website that speaks to all customers, and to integrate multiple marketing technologies to cost-effectively grow leads. 

Sales Renewal's insight:

Marketing for Marketers - The JointSourcing Solution, from Sales Renewal, helped an award-winning, 3D brand marketing agency grow its brand & revenue.

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