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Here's How to Create a Product Page That Converts

Here's How to Create a Product Page That Converts | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.
Sales Renewal's insight:

Are your product pages optimized for selling? A nice read of how to create product pages that convert with straight forward tips that you can start implementing tomorrow. 

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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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UX Meets MBA: What Happens When A Designer Goes To Business School – Smashing Magazine

UX Meets MBA: What Happens When A Designer Goes To Business School – Smashing Magazine | Smart Small Business Marketing, by Sales Renewal | Scoop.it
As a designer, you can also combine your skills with business frameworks and best practices of management. Invest in yourself, and in learning new skills.
Sales Renewal's insight:

At Sales Renewal, our heads of marketing, design, and technology meet weekly to review each of the projects, to make those aspects of each client's needs are recognized and integrated. Though this article focuses on a single designer's experience, it makes a great case for how these different skillsets complement each other.

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How to Find Email Addresses: The Tools, Tips, & Tactics You Need

How to Find Email Addresses: The Tools, Tips, & Tactics You Need | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Need to know how to find email addresses in a pinch?

13 tools and hacks you need to find your recipient. 

Sales Renewal's insight:

Follow-up. Sales rarely happen without it. When you want to continue a conversation you started in person - perhaps at a trade show or other event - and you didn't capture your prospect's email, don't give up! 

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What We Can Learn From the Biggest Social Media Management Nightmares of 2017

What We Can Learn From the Biggest Social Media Management Nightmares of 2017 | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Three case studies of how big brands deal with reputation crisis on Social Media in 2017: United Airlines scandal, Pepsi ads fail, Gitlab issue
Sales Renewal's insight:

19th century Spanish philosopher George Santayana told us that those cannot remember the past are condemned to repeat it. Here’s a bit of recent past to remember: 3 of the biggest social media management failures from the first half of 2017, and what can be learned from them.

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3 Ways to Make Your Content Stand Out

3 Ways to Make Your Content Stand Out | Smart Small Business Marketing, by Sales Renewal | Scoop.it
How do you make your content stand out? By having a unique perspective. Here's how to find your core difference compared to everyone else in your industry.
Sales Renewal's insight:

USP ("unique selling proposition"), CDF ("content differentiation factor"), value prop, call it what you will... understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only, traditional, or a blended approach.

 

Nowhere is this more apparent than when developing a content marketing strategy, where you're competing for attention with billions of pages of content.

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How Successful Companies Engage Customers During the New-Product Development Process

How Successful Companies Engage Customers During the New-Product Development Process | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Discover how marketers leverage customer dialogue to shape their new product development process.

Sales Renewal's insight:

From large-scale intelligence gathering, like crowdsourcing or social listening, to a narrower, targeted approach, like focus groups and advisory councils, successful B2B businesses use customer feedback to ensure they are on track with product development.

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Maximize Your Local Listings Presence with Online Reviews

Maximize Your Local Listings Presence with Online Reviews | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In today’s mobile-first world, reviews drive awareness and consumer decisions. Businesses need a comprehensive review strategy to beat the competition.
Sales Renewal's insight:

Yes, online reviews can help your business rise to the top in search results. Here's why.

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PR and SEO—More Integrated than Ever: 4 Campaign Tips

PR and SEO—More Integrated than Ever: 4 Campaign Tips | Smart Small Business Marketing, by Sales Renewal | Scoop.it
PR and SEO are no longer two different entities—they go hand-in-hand.
Sales Renewal's insight:

Bridging the divide... Removing silos between PR and SEO is the key to developing stronger integrated marketing plans.

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How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

How to Create Content That Keeps Earning Links (Even After You Stop Promoting It) | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Link building is hard. What if your content could do the bulk of the work for you? See how well-researched, authoritative content can ensure you earn quality links long after you've stopped actively promoting it.

Sales Renewal's insight:

Content + linkbuilding = powerful SEO strategy.

 

And the key? Creating something that people will find and link to when they’re in need of sources to cite.This puts you in a good position to earn a lot of passive links.

 

This article describes the content types most likely to satisfy people in need of sources and tips on how to execute these content types.

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How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Learn how this company developed a successful content promotion strategy without spending more money or hiring more team members.
Sales Renewal's insight:

An interesting approach one company took to maximizing its content marketing efforts by putting into place a strategic plan that included the whole staff.

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How to Reuse Content to Boost Your SEO and Keep Your Audience Engaged

How to Reuse Content to Boost Your SEO and Keep Your Audience Engaged | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Content marketing depends on a constant flow of quality content for both SEO and audience engagement. Here are four ways you can reuse and recycle old content for SEO and engagement.
Sales Renewal's insight:

Does your content plan include "evergreen content"? While it's critical to have a steady flow of fresh, quality content, you can often maximize your impact by including at least some content that doesn't "expire" (in other words, it will still be relevant a year from now). This content can then be re-used and repurposed for SEO and social media.

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Michel Charvolin's curator insight, May 16, 2:42 AM

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How to Draw Meaningful Conclusions from Social Media Metrics

How to Draw Meaningful Conclusions from Social Media Metrics | Smart Small Business Marketing, by Sales Renewal | Scoop.it

The wealth of information available to social media marketing practitioners is staggering.

Sales Renewal's insight:

Don’t be fooled - a high number of followers does not equal social media success. Although “likes” and follows are where prospective customers begin their journey, these numbers aren’t meaningful as standalone snapshots. Companies typically track “likes” and retweets, but they can also track qualified leads coming from social, a company’s share of a conversation, and even the amount of revenue generated from an individual social marketing initiative.

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Content Marketing Metrics: How to Transform Data Into Action

Content Marketing Metrics: How to Transform Data Into Action | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In this blog post, Uberflip's VP of Customer Success shows you how to define the metrics that matter and transform your data into actionable insights that save you time and resources.
Sales Renewal's insight:

It’s the age of big data, so marketers need to make data-driven decisions about when, how, and why you produce content. Content marketing metrics tend to fall into one of two distinct categories: engagement metrics and growth. Chances are, you’ll need to track both.

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United and Pepsi Affairs Force Brands to Respect Social Media

United and Pepsi Affairs Force Brands to Respect Social Media | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The potential perils that come with broad access to consumers have led companies to take it very seriously.
Sales Renewal's insight:

There are important lessons here, for ALL brand owners, regarding Social Media's power and requirement for timely response.

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Content Marketing: Your Guide to Creating Successful Campaigns

Content Marketing: Your Guide to Creating Successful Campaigns | Smart Small Business Marketing, by Sales Renewal | Scoop.it

You’ll learn the key principles of content marketing strategy as well as sophisticated ways to research, refine, and improve your team’s content marketing output.

This document will help your team:

  • Brainstorm campaign ideas that broadly resonate in your market
  • Create customer-centric content that generates leads
  • Use data to better focus on your customer’s needs
  • Boost your traffic and conversions with advanced selling principles
Sales Renewal's insight:

How to create successful campaigns that will boost your traffic and conversions

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Here's How to Create a Product Page That Converts

Here's How to Create a Product Page That Converts | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.
Sales Renewal's insight:

Are your product pages optimized for selling? A nice read of how to create product pages that convert with straight forward tips that you can start implementing tomorrow. 

more...
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Why It’s Essential to Track Your Content | Simply Measured

Why It’s Essential to Track Your Content | Simply Measured | Smart Small Business Marketing, by Sales Renewal | Scoop.it
You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social
Sales Renewal's insight:

Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: to move them through the customer journey and drive conversion.

 

What makes social different from other channels is the personal referrals by sharing, liking, and commenting. Learning what types of content resonate most with your audience at each point in the customer journey will help you use content to increase conversions.

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3 Ways to Make Your Content Stand Out

3 Ways to Make Your Content Stand Out | Smart Small Business Marketing, by Sales Renewal | Scoop.it
How do you make your content stand out? By having a unique perspective. Here's how to find your core difference compared to everyone else in your industry.
Sales Renewal's insight:

USP ("unique selling proposition"), CDF ("content differentiation factor"), value prop, call it what you will... understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only,  traditional, or a blended approach.

 

Nowhere is this more apparent than when developing a content marketing strategy, where you're competing for attention with billions of pages of content.

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Creating Magnetic Marketing Content With Surveys

Creating Magnetic Marketing Content With Surveys | Smart Small Business Marketing, by Sales Renewal | Scoop.it

One of the toughest things to do is to generate new content on a regular basis. Have you tried using surveys?

Sales Renewal's insight:

One of the many uses of surveys is to generate content for your blog. You can ask for feedback, report on findings, create a "top questions asked" series, and much more.

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Three Customer Feedback Myths That Deserve Busting

Three Customer Feedback Myths That Deserve Busting | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Survey tools now allow marketers to design complex customer feedback surveys. But, it turns out, less is more when asking customers for input. See these top 3 customer feedback misconceptions.
Sales Renewal's insight:

Surveys are invaluable tools for making sure you're meeting customer expectations. Learn why simplicity is probably the best route to go.

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How and Why - Creating Better Value Propositions

How and Why - Creating Better Value Propositions | Smart Small Business Marketing, by Sales Renewal | Scoop.it
A simple exercise to help you find exactly what makes your services (or product) stand apart.
Sales Renewal's insight:

Defining your value proposition - why buy from my business vs the competitor - can be a tall order.

 

A good value proposition:

  • Is easy to understand.
  • Communicates the results a customer will get from purchasing and using your products and/or services.
  • States how it’s different or better than the competitor’s offer.
  • Avoids hype (like ‘never seen before amazing miracle product’), superlatives (‘best’) and business jargon (‘value-added interactions’).
  • Can be read and understood in about 5 seconds.

 

The exercise and concrete examples described in this article can help bring clarity to the process. Give it a try, and let us know the results!

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7 Ways to Ensure You Maximize Your ROI From Content

7 Ways to Ensure You Maximize Your ROI From Content | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Content marketing is only effective if it’s profitable...

 

 

While there are a lot of factors that contribute to your ROI, here are 7 different ways to maximize your content’s ROI. If you apply even a few of these tactics, you can take your content from a break-even or slightly negative ROI to a healthy, positive ROI.

Sales Renewal's insight:

From "picking 1-2 channels and designing around them" to "never stop promoting," this post offers solid advice for getting the most out of your content marketing efforts.

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28 Ideas for Content Upgrades To Grow Your Email List

28 Ideas for Content Upgrades To Grow Your Email List | Smart Small Business Marketing, by Sales Renewal | Scoop.it

A content upgrade is bonus piece of information that elaborates on or complements a piece of content the reader is already interested in. The bonus is both highly valuable and in context with the page’s content so we gate the bonus by asking for an email address, a Facebook share, a tweet, or an email to a friend.

Sales Renewal's insight:

Get more out of your content creation efforts - whether you're doing the writing or have hired a writer - by creating a companion "upgrade" or bonus (tip sheet, checklist, video, slideshow) that you can promote and give away for the "cost" of an email address.

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How to Measure and Improve Retention Marketing Metrics – Shopify

How to Measure and Improve Retention Marketing Metrics – Shopify | Smart Small Business Marketing, by Sales Renewal | Scoop.it

With rising digital ad costs and dwindling ad space, stores like yours are fighting tooth and nail for the same customer attention as your competition.

Sales Renewal's insight:

The key to retention marketing -  the efforts your store takes to get customers who have bought from you in the past to buy more from you more often - is understanding the metrics. Metrics give you a deeper understanding of your customers and their behaviors, allowing you to build experiences that turn one purchase into multiple purchases. This article looks at three of the most impactful retention metrics and how other companies have used them to build thriving brand loyalty: repeat customer rate, purchase frequency, and average order value.

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KPIs for SEOMeasuring SEO Success

KPIs for SEOMeasuring SEO Success | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.
Sales Renewal's insight:

There are many variables at play in an SEO campaign, and key performance indicators (KPIs) allow you to identify what is working — and often, more importantly, provide an early warning system if something is not moving the needle as expected. Learn some of the most useful KPIs in terms of connecting SEO outcomes to business objectives in this article.

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Why It’s Essential to Track Your Content

Why It’s Essential to Track Your Content | Smart Small Business Marketing, by Sales Renewal | Scoop.it

You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social and the web?

Sales Renewal's insight:

Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: to move them through the customer journey and drive conversion.

 

What makes social different from other channels is the personal referrals by sharing, liking, and commenting. Learning what types of content resonate most with your audience at each point in the customer journey will help you use content to increase conversions.

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