Smart Small Business Marketing, by Sales Renewal
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Three Customer Feedback Myths That Deserve Busting

Three Customer Feedback Myths That Deserve Busting | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Survey tools now allow marketers to design complex customer feedback surveys. But, it turns out, less is more when asking customers for input. See these top 3 customer feedback misconceptions.
Sales Renewal's insight:

Surveys are invaluable tools for making sure you're meeting customer expectations. Learn why simplicity is probably the best route to go.

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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Alaska Airlines: Early boarding today for ugly holiday sweaters

Alaska Airlines: Early boarding today for ugly holiday sweaters | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The one-day only offer is timed to coincide with National Ugly Christmas Sweater Day. And, did you see KLM's airline-themed Christmas-style sweater?
Sales Renewal's insight:

As holiday promos go, this one is ... FUN. Happy Ugly Sweater Day! 

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What Do Google's New, Longer Snippets Mean for SEO? - Whiteboard Friday

What Do Google's New, Longer Snippets Mean for SEO?  - Whiteboard Friday | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Snippets and meta descriptions have new character limits, and it's a big change for Google (and us SEOs). Learn about what's new and what it means for SEO in this edition of Whiteboard Friday.
Sales Renewal's insight:

Longer character limits for both phone and desktop are good for searchers. Could there be a downside for marketers, though? The answer: Meta data must be written for your prospects, not for search engines ... and that's nothing new! 

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The Hidden Player Spurring a Wave of Cheap Consumer Devices: Amazon

The Hidden Player Spurring a Wave of Cheap Consumer Devices: Amazon | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Numerous electronics brands have sprung up offering inexpensive gadgets. Here’s how Amazon enables them, and how other brands may copy that success.
Sales Renewal's insight:

Amazon has been in the news a lot lately because of the threat it represents to retailers; this article makes the sobering point that while Amazon might not compete directly with manufacturers, it nonetheless is potentially a significant threat to manufacturers too.

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Five Trends Shaping The Future Of Customer Experience In 2018

Five Trends Shaping The Future Of Customer Experience In 2018 | Smart Small Business Marketing, by Sales Renewal | Scoop.it

"...top five customer experience predictions for 2018 include CEO involvement in the customer experience strategy, personalization, the use of data and decisioning, the customer experience cloud, and all types of augmented reality experiences for customers.

Sales Renewal's insight:

Customer Experience (CX) is a hot new marketing hashtag, but Customer Service is something smart marketers and website designers never lost sight of. Understanding your customers, respecting their time by providing the tools they need (based on the data you have) is not new.

While most of the "top 5" predictions in this article are related to big business, most small- and medium-sized companies can also take advantage of more automation and bigger data to provide better customer service. Or, if you prefer the 2017-2018 term, Customer Experience.

 

No matter what you call it, as long as it's good, count us in. To find out how to rev up your marketing and sales to provide the best #CX, contact us.  

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58% More Shoppers Called Businesses on Cyber Monday 2017 -- What Should Marketers Do?

58% More Shoppers Called Businesses on Cyber Monday 2017 -- What Should Marketers Do? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
DT University at DialogTech uncovered inbound call volumes were 58% higher on Cyber Monday 2017 than average daily call volume. Learn more about the research.
Sales Renewal's insight:

Timely reminder from our partner Dialogtech: "What starts online...doesn’t always stay online!"  Regardless of your business, phone training for your frontline staff is fundamental to your success. This article offers a detailed insight based on recent data (from last week and this week!) and compares it to last year's consumer calling behavior. It's a highly recommended read - but if you're too busy too read it (hey, 'tis the season) here are the 3 things we think most important now: 

 

1- MAKE IT EASY FOR CUSTOMERS TO CALL! (If you don't have click-to-call enabled on your site, get in touch with us, we can help!)

 

2 - FOCUS ON PRICE, SAVINGS, THEN VALUE -  in that order. Holiday shoppers are more concerned about money than ever; but they called you, remember? So, they're ready to buy...well-trained employees can close the sale when they understand the shopper's needs, mindset AND the unique features and benefits of your products and services AND the advantages of doing business with you. 

 

3- TAKE ADVANTAGE OF ALL YOUR DATA - if you're watching your web and phone analytics, you can respond to trends and opportunities by making minor adjustments (even now, next week, and the week after) that will increase your Holiday sales THIS Holiday season. 

 

We wish you a very sales-filled 2017 season! 

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Consumers May Be More Trusting of Ads Than Marketers Think

Consumers May Be More Trusting of Ads Than Marketers Think | Smart Small Business Marketing, by Sales Renewal | Scoop.it

A study surveying 400 participants regarding 20 common tactics used in TV and Digital ads found that 13 of the tactics elicited favorable responses - which surprised even marketers and has top ad agencies focusing on the Authenticity factor.

Sales Renewal's insight:

For anyone concerned with the believability of marketing today, this is a must read article.

 

Sales Renewal whole-heartedly believes that we all need to focus on 'proving' not 'selling' brand values.

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Twitter officially enables 280-character limit for all accounts, including brands

Twitter officially enables 280-character limit for all accounts, including brands | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Since Twitter started testing the doubled character count in September, only 5 percent of tweets have exceeded 140 characters.
Sales Renewal's insight:

Double the characters, double the fun? What difference if any will longer tweets make in your marketing messages - and more importantly, in response rates? Will prospects respond better to those brands who keep their Tweets short and sweet? We're urging clients to first, stay true to their messaging, and second, to carefully consider how the longer character may affect channel activity. 

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To maximize the sale of your company, build business value

To maximize the sale of your company, build business value | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Owners do not plan early enough to sell their businesses and as a result, they try to sell before they have maximized the enterprise value of their companies. This situation leads to a lower purchase price from a buyer, or worse, no sale at all.
Sales Renewal's insight:

Key business drivers are intricately tied to your sales and marketing strategies and, of course, performance. If you are planning to sell your business anytime before 2025 and do not have a robust and well-managed marketing strategy in place, it's time to change that. 

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Shelton Richardson's curator insight, December 10, 5:35 PM

 I thought this article was very interesting because it takes credible product in order to be able to market in the first place.  The preparation from owners for the lack of has some owners in a fix situation because they did not prepare themselves before hand to make their product a product of standard .  To be able to market something like this properly it has to be thought out before hand and planned out so that you won’t find yourself in a fixed situation  and can’t get out of it.  In my opinion the source is a good one but would’ve liked more information.  In regards to the Audio industry I can see how it can fit because if I had a business that I wanted to sale I will have to have my business as credible as possible and getting rid of it early enough not to be in a fix situation but with all the proper marketing.

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5 Social Media Content Marketing Trends to Watch Heading Into 2018

5 Social Media Content Marketing Trends to Watch Heading Into 2018 | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Opinion: The trick to the future of social media content marketing is using modern approaches at being human.
Sales Renewal's insight:

We've seen an increased focus on video in the manufacturing and services industries spurred - not surprisingly - by results produced by video marketing. For those segments in particular, we're finding evergreen content is still far more valuable than ephemeral content. And as technology increasingly determines the quality of marketing programs, the need to invest in expertise to manage all content and marketing efforts continues to grow. How are you positioning your company to make the most of your opportunities in 2018? Let us know. 

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Seamless Planning & Approvals | HeyOrca

Seamless Planning & Approvals | HeyOrca | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Hey Orca creates a team-friendly social media calendar to visually render posts and allows agencies to share content plans with their clients - and there are other tools that do the same, with slight differences. In short, we've found no single Goldilocks solution. Different clients have different needs! 

Sales Renewal's insight:

It's all about #communication!

 

Hey Orca's team-friendly social media calendar tool works for some companies, and yet, every organization is different.  We've found no single Goldilocks solution -  that's why we work with our clients to figure out what will best suit their process and meet their goals. If you've found a social media management tool that you think is the just-right-fit for your organization, we'd love to hear about it. 

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Use Send Time Optimization

Use Send Time Optimization | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Use a couple different tests or our Send Time Optimization feature to find the best sending time to engage with your subscribers.
Sales Renewal's insight:

Determining an ideal send time for email messages is not a trivial matter, but it's only one piece of a much larger puzzle. Our advice: mind each piece, as they all matter, but don't lose sight of the bigger picture. #MarketingPlan #SalesStrategy #FeedYourList 

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UX Meets MBA: What Happens When A Designer Goes To Business School – Smashing Magazine

UX Meets MBA: What Happens When A Designer Goes To Business School – Smashing Magazine | Smart Small Business Marketing, by Sales Renewal | Scoop.it
As a designer, you can also combine your skills with business frameworks and best practices of management. Invest in yourself, and in learning new skills.
Sales Renewal's insight:

At Sales Renewal, our heads of marketing, design, and technology meet weekly to review each of the projects, to make those aspects of each client's needs are recognized and integrated. Though this article focuses on a single designer's experience, it makes a great case for how these different skillsets complement each other.

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How to Find Email Addresses: The Tools, Tips, & Tactics You Need

How to Find Email Addresses: The Tools, Tips, & Tactics You Need | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Need to know how to find email addresses in a pinch?

13 tools and hacks you need to find your recipient. 

Sales Renewal's insight:

Follow-up. Sales rarely happen without it. When you want to continue a conversation you started in person - perhaps at a trade show or other event - and you didn't capture your prospect's email, don't give up! 

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Working hard this holiday month? You may be one of the few

Working hard this holiday month? You may be one of the few | Smart Small Business Marketing, by Sales Renewal | Scoop.it
By mid-December, workers say their productivity falls off, with some feeling overwhelmed or distracted by the holidays
Sales Renewal's insight:

How do you balance your customers' needs and employees' lives over the holidays? Would higher productivity and better work quality be a good trade for more time off for your workforce? 

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Google officially increases length of snippets in search results

Google officially increases length of snippets in search results | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Company says change is meant to provide more descriptive snippets.
Sales Renewal's insight:

Rumor confirmed! 

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Libraries Demonstrate How Data Can Supercharge Low-budget Marketing

Libraries Demonstrate How Data Can Supercharge Low-budget Marketing | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Libraries may still be analog institutions, but their creative staffs are finding ways to leverage both data and their traditional expertise—information sharing—to adapt their marketing for modern communities
Sales Renewal's insight:

We love marketing, data-driven decisions, and happy endings. This article has all three elements. Happy reading! 

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Where to go next with your Google My Business listing

Where to go next with your Google My Business listing | Smart Small Business Marketing, by Sales Renewal | Scoop.it
So, you've set up your Google My Business listing but still aren't seeing results. What's the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility.
Sales Renewal's insight:

In case you thought your Google My Business listing would take care of itself, think again. Listings are uber-important to customers who are READY to shop. Need help managing your listings? Get in touch

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Designing Content-First for a Better UX – GatherContent Blog

Designing Content-First for a Better UX – GatherContent Blog | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Why design content-first? Because content is UX. If the primary purpose of websites is to deliver valuable content to an audience, we should be designing content-first for the best possible UX. But we frequently miss the opportunity to validate and iterate our UX designs with content insights, instead waiting until the final stages to unite …
Sales Renewal's insight:

In our experience developing websites for B2B and B2C companies and non-profit organizations, what we find we really love about Gather Content is its ability to show the relationship between the design and the content from the very earliest stages of web design.

 

While we like to think we all get along pretty well, the fact is that designers, writers, and the internet-using public don’t always see eye-to-eye when it comes to designing (and navigating) websites and creating content for those sites. Gather Content helps everyone understand how visual concepts and editorial content will come together to create the user interface – ultimately shortening the development phase (good for our clients) and improving the user experience (UX) for our clients’ customers…which is good for sales (for companies) and engagement (for non-profits).

 

Not a Cookie-Cutter Solution

 

Unlike some agencies that standardize on one program or tool and insist it fit each of their clients’ needs, we use a lot of different tools, and evaluate others continuously, because we know one tool – or one system – definitely doesn’t serve every client’s marketing goals.

 

That said, we’ve used Gather Content long enough to say with certainty that the company’s product is a good fit for many of our clients, and Gather Content’s blog post on the subject of UX, content development and design is spot-on. 

 

Specifically, we've found that Gather Content helps everyone communicate better in the design process. As a result, we work more efficiently and the finished site is not only on-target, but delivered in a timely manner. 

 

If you're considering revamping or redesigning your site in 2018, contact us for recommendations. 

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10 of the Best Small Business Marketing Studies Published This Year | AllBusiness.com

10 of the Best Small Business Marketing Studies Published This Year | AllBusiness.com | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Why should you care about small business surveys? They can show where you stand compared to your peers, and what strategies and tactics are working best for them.
Sales Renewal's insight:

It's November, so let the onslaught of year-in-review articles begin! Most of the reports on small- to medium-size businesses are positive - but the most important data is YOURS. We hope you can take some time (perhaps by NOT reading every analysis of 2017) and consider your business growth, strategic direction, and plans for the New Year. And we hope you can do that before Q1 2018.  

 

We are already planning with our customers for Q1 2018. If you'd like to see what kind of growth is possible when you partner with an integrated marketing firm that specializes in working with small to medium-sized businesses that are determined to grow, contact us.  

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Creating a B2B and B2C overlap strategy

Creating a B2B and B2C overlap strategy | Smart Small Business Marketing, by Sales Renewal | Scoop.it
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.'
Sales Renewal's insight:

Overlap strategy is smart marketing, but what if your B2B/B2C business doesn't have two websites? A thorough understanding of the market and competitive landscape, sales cycle(s), and the various customer profiles/personas must be considered when designing the optimal UX for your business website. Lead tracking and careful analysis are also important. If your B2B/B2C business could use a little marketing help, get in touch. We work with many small-to-medium size businesses expanding from B2B to B2C and vice-versa. 

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8 Ways to Improve the ROI of Staff Meetings

8 Ways to Improve the ROI of Staff Meetings | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Ray, our COO many years ago, used to start meetings with 10-15 minutes of chit-chat. While his intention was to promote socializing, the effect was late-arrivers, difficulty in focusing at the star…
Sales Renewal's insight:

Well-planned, timely meetings are productive. Productive meetings develop good strategies and make sure the execution is on track and that leads to ... positive sales results. Here's to a productive week! 

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What Will the Economy Do in 2017 and Beyond?

What Will the Economy Do in 2017 and Beyond? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The U.S. economic outlook is expansion for 2017 and beyond. Here are the latest forecasts for interest rates, growth, job creation, and gas prices.
Sales Renewal's insight:

We work with a variety of SMB in the manufacturing industry. As they've grown, they have increased their SEO efforts, too. In some cases, the goal has been to expand into new marketing; in others, to compete more directly with larger companies. In all cases, they've found focusing on manufacturing quality and productivity is critical - and outsourcing marketing saves them time they can spend on core business competencies. If your firm plans to capitalize on the positive climate for manufacturing in 2018, outsourcing marketing could be the spark that ignites your growth. Contact us to discuss the possibilities. 

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Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future

Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Millennials and Gen Z will be a potent force this holiday season. Contributor Davor Sutija believes technologies that create digital, personal experiences are key to capturing the attention of these coveted groups.
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Are You on Track to Hit Your Exit Revenue Goals?

Recorded January 11, 2017. Featuring Keith Loris, President and CEO of Sales Renewal and a BTA Partner. In this webinar, Jane Johnson and featured speake
Sales Renewal's insight:

Focusing on sales and marketing ROI can help you set, and reach,  your exit revenue goals. 

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Content Marketing: Your Guide to Creating Successful Campaigns

Content Marketing: Your Guide to Creating Successful Campaigns | Smart Small Business Marketing, by Sales Renewal | Scoop.it

You’ll learn the key principles of content marketing strategy as well as sophisticated ways to research, refine, and improve your team’s content marketing output.

This document will help your team:

  • Brainstorm campaign ideas that broadly resonate in your market
  • Create customer-centric content that generates leads
  • Use data to better focus on your customer’s needs
  • Boost your traffic and conversions with advanced selling principles
Sales Renewal's insight:

How to create successful campaigns that will boost your traffic and conversions

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