Smart Small Business Marketing, by Sales Renewal
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The Neighborhood Bookstore’s Unlikely Ally? The Internet

The Neighborhood Bookstore’s Unlikely Ally? The Internet | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Mom-and-pop bookstores are emerging from the decimation of the last decade to inspire a loyal customer base.

Sales Renewal's insight:

Interesting article about how the clever, planned-for use of people, service and technology is allowing some local bookstores to flourish even in the face of Amazon and Barnes & Noble.

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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Google's New Mobile-First Indexing May Have eCommerce Implications

Google's New Mobile-First Indexing May Have eCommerce Implications | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google's New Mobile-First search ranking system may impact eCommerce sites with older templates or using mobile-only pages.
Sales Renewal's insight:

Having mobile specific pages is definitely not good enough anymore, and now, having a responsive design may not be enough, either.

 

As the article says, "The overall trend is clear. Google wants fast-moving, mobile friendly, and mobile content-rich pages. Follow these practices, and page rankings will improve."

 

It's hard to keep up with search ranking changes, but they are exactly what drives an improved web experience for everyone online. There's no end to the continuous improvement trend, either. Accelerated Mobile Pages (AMP) will be the next necessary step to keep your website at the top of the rankings. 

 

Does your website need some work? Want to get ahead of the AMP curve? Contact us to discuss what to implement, how, and when. 

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Marketing for Marketers

Marketing for Marketers | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Grow your business through better marketing while sharing the risk and reward - see how Sales Renewal Corporation helped an award-winning 3D brand marketing agency grow its brand & revenue.

Sales Renewal's insight:

“All JointSourcing projects are by nature very collaborative, but this one in particular felt especially energizing – it’s just not often we at Sales Renewal engage with clients who are also marketing professionals.”

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Marketing for Marketers

See what one client - an award-winning 3D brand marketing agency - had to say about JointSourcing.

Sales Renewal's insight:

“Based on my ongoing review of our analytics, I can see that the revised language and messaging is working: customers in each of our verticals are coming to the website and finding what they’re looking for quickly and easily.”

See how Sales Renewal Corporation helped an award-winning 3D brand marketing agency here:

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Even Your Dog Has A Persona

Even Your Dog Has A Persona | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Think persona targeting is only for people? Think again.
Sales Renewal's insight:

Marketing personas are useful for message development as well as when developing or redefining products. So doggone it, maybe your dog should too. Here's to a tail-wagging good weekend (and some good reading). 

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SEO: Conducting Checklists/Audits for Firm's Online Success

SEO: Conducting Checklists/Audits for Firm's Online Success | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In today's competitive online world, SEO is extremely important for site rank. Article details analytics, keyword research, site traffic, & other ways to increase rank
Sales Renewal's insight:

For the record, we absolutely do NOT recommend that to "simply swipe your competitor’s keywords" is a good practice. Other than that, this is a very helpful preliminary checklist. 

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Sales Renewal Collaborates on New Marketing Strategy with Image 4

Sales Renewal's insight:

Sales Renewal Collaborates on New Marketing Strategy with Image 4, the Leader in 3-Dimensional Brand Experience for distribution.

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Why Branding Is Important for Growing Professional Services Firms

Why Branding Is Important for Growing Professional Services Firms | Smart Small Business Marketing, by Sales Renewal | Scoop.it
A number of traditional marketing tactics do not easily translate to professional services firms, such as independent wealth managers, legal professionals, and others in highly regulated sectors. However, the fundamentals of brand- and trust-building apply
Sales Renewal's insight:

Everyone has a brand - whether they know it or not. Here's why it's so important to mind yours. 

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Colleges are adding programs in a once-decimated industry — manufacturing

Colleges are adding programs in a once-decimated industry — manufacturing | Smart Small Business Marketing, by Sales Renewal | Scoop.it
  Editor’s note: This story is part of Map to the Middle Class, a Hechinger Report series looking at the good middle-class jobs of the future and how schools are preparing young people for them. RANDOLPH CENTER, Vt. — With vertical mills, lathes and flat screen monitors at their disposal, members of Vermont Technical College’s Fabrication Club are …
Sales Renewal's insight:

Manufacturing may be ripe for a reawakening. From Washington to Vermont, city school districts, vocational schools, colleges and universities are financing programs designed to attract students to manufacturing careers. We work with many engineering firms, and one of their greatest challenges is staffing experienced workers to keep up with production demands. We welcome your comments on the manufacturing and human resources challenges facing the industry in 2018. 

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Marketing Agency Sales Renewal Is Reinventing Small Business Marketing With Its JointSourcing Solution

Marketing Agency Sales Renewal Is Reinventing Small Business Marketing With Its JointSourcing Solution | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Sales Renewal is a full service marketing agency that is reinventing small business marketing with The JointSourcing Solution...

Sales Renewal's insight:

Thanks for the interview!  Q&A with Sales Renewal founder and CEO Keith Loris. 

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To make every conversion count, count every conversion

To make every conversion count, count every conversion | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count.
Sales Renewal's insight:

If you manage your site in-house, make sure you understand how (or whether) your Landing Pages (and the rest of your site) are tagged.

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The Fraught History Of The EPA Logo

The Fraught History Of The EPA Logo | Smart Small Business Marketing, by Sales Renewal | Scoop.it
EPA Administrator Scott Pruitt reportedly thinks the seal looks like “a marijuana leaf.” This isn’t the first time the EPA’s iconography has irked politicians.
Sales Renewal's insight:

Branding or re-branding? Logo design can be a dicey business. 

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A Tough Task for Facebook: European-Type Privacy for All - The New York Times

A Tough Task for Facebook: European-Type Privacy for All - The New York Times | Smart Small Business Marketing, by Sales Renewal | Scoop.it

"Next month, a comprehensive new data protection law goes into effect in the European Union, placing greater requirements on how companies like Facebook and Google handle users’ personal information. It also strengthens individuals’ rights to control the collection and use of their data.

Last week, Mark Zuckerberg, Facebook’s chief executive, said his company would offer its users all over the world the same privacy controls required under the European law."

Sales Renewal's insight:

Nice, high level review of some of the general requirements and rights under the new European privacy law, called the General Data Protection Regulation (GDPR).

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Local Search SEO - Get Found Online | Sales Renewal

Local Search SEO - Get Found Online | Sales Renewal | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Local Search is one important feature of a solid local marketing effort. But it's not the only one to consider. Small businesses shouldn't think small - trade shows, local search, and targeted marketing campaigns are all within reach. We encourage small businesses to think BIG! 

Sales Renewal's insight:

Local Search is one important feature of a targeted marketing effort. But it's not the only one to consider. Small businesses shouldn't think small - trade shows, local search, and well-targeted marketing campaigns are all within reach of smart small businesses looking to grow. We encourage small businesses to think BIG! 

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Tips for Getting Better Business Images on a DIY Budget

Tips for Getting Better Business Images on a DIY Budget | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Let’s call this the “fake-it-til-you-make-it” photo tip sheet. To be clear: We are proponents of professional photography for your website, and all of your marketing material. High-quality images attract attention, communicate clearly, and sell. Simply put, professional photography makes you look better. The better you look, the more people will look. The more people look, …
Sales Renewal's insight:

Images sell - but high-quality business images don't come cheap. In case a professional photographer isn't in the budget, follow these tips to get better images. 

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Small Business Strategies and Services for Growth

Small Business Strategies and Services for Growth | Smart Small Business Marketing, by Sales Renewal | Scoop.it

The JointSourcing Solution, from Sales Renewal, helped an award-winning, 3D brand marketing agency grow its brand & revenue. 

Sales Renewal's insight:

The JointSourcing Solution, from Sales Renewal, helped an award-winning, 3D brand marketing agency grow its brand & revenue. Here's how:

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Marketing Morsels Gleaned from Ocean's 8

The ultimate rip off? We're lifting a marketing lesson from Ocean's 8. 

Sales Renewal's insight:

Let's use a fun movie to talk about product planning and how to expand a line ;) The astute (and business savvy) film fan will notice that the movie's title leaves room for at least 2 sequels (9 & 10) before bumping into a naming problem with the original. #smartmarketing #brandexpansion #quitworktheweekendishere

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Marketing for Marketers

Marketing for Marketers | Smart Small Business Marketing, by Sales Renewal | Scoop.it

JointSourcing helped Image 4 unify its brand & messaging across four verticals, and specifically to refocus existing service offerings, identify strategic initiatives to address prospects’ disparate needs, design a new website that speaks to all customers, and to integrate multiple marketing technologies to cost-effectively grow leads. 

Sales Renewal's insight:

Marketing for Marketers - The JointSourcing Solution, from Sales Renewal, helped an award-winning, 3D brand marketing agency grow its brand & revenue.

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GDPR - Surprising Marketing Implications 

GDPR - Surprising Marketing Implications  | Smart Small Business Marketing, by Sales Renewal | Scoop.it

"Eye-opening" stats about GDPR and opportunities for marketers to improve customer relationships"  

Sales Renewal's insight:

In last week's newsletter, we explained why GDPR may offer an opportunity to improve your company's list and strengthen your relationships with clients and prospects.

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Brand Watch: Can You Buy a Loyal Customer for a Quarter?

Brand Watch: Can You Buy a Loyal Customer for a Quarter? | Smart Small Business Marketing, by Sales Renewal | Scoop.it

People who shop ALDI tend to more than loyal - they'e Raving Fans. We love brands with personality, and ones that inspire that kind of following really get our attention. What gives a brand personality? It must have a unique appeal. What's your brand's personality?

Sales Renewal's insight:

Going grocery shopping this weekend? Add a lesson in branding to your list.

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One space between each sentence, they said. Science just proved them wrong. 

One space between each sentence, they said. Science just proved them wrong.  | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Obviously, there needs to be a standard. But do we really want to leave it to science?
Sales Renewal's insight:

One or two spaces after a period?  Could this perennial debate among grammar and marketing nerds finally be resolved by science?

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Marketing Agency Sales Renewal Is Reinventing Small Business Marketing With Its JointSourcing Solution

Marketing Agency Sales Renewal Is Reinventing Small Business Marketing With Its JointSourcing Solution | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal is a full service marketing agency that is reinventing small business marketing with The JointSourcin
Sales Renewal's insight:

In case you missed it: Q&A with Sales Renewal Founder & CEO Keith Loris. #SmartBusinessMarketing

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Jeff Bezos finally revealed how many people pay for Amazon Prime

Jeff Bezos finally revealed how many people pay for Amazon Prime | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Amazon's Jeff Bezos revealed Prime's membership numbers for the first time. What lessons can be learned about service offerings? 

Sales Renewal's insight:

Say what you will about Amazon, its founder and its Prime program; we'd like to focus on two things regarding this latest story about the unconventional retailer that people love...and hate. 

 

 1. Bezos understands shoppers, and

 2. Amazon understands how to productize services. 

 

Prime proves that customers value service "extras," and are, in fact, willing to pay extra for them. 

 

It also illustrates how Amazon is willing to try new tactics to see how they work (confident they can be fixed if need be). 

 

Example: As Prime has expanded (and increased in price) in the past year, it's also gotten just a little bit cheeky, teasing non-Prime Amazon shoppers. Have you noticed?

 

Some items available on Amazon are available ONLY to Prime members, essentially carrot-and-stick marketing ploy. (Want that item, so nicely priced? You gotta go Prime!)

 

How it will play out, we don't know. But we'll be watching with interest - and we will continue to encourage our clients to think outside the box about how to productize their service offerings. 

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Study: Responding to reviews can improve paid-search conversion rates

Study: Responding to reviews can improve paid-search conversion rates | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Better reviews would have meant 13,000 more local leads for businesses in the study.
Sales Renewal's insight:

How many ways can we say it? Reviews matter. One not-so obvious example in this article: Businesses that responded more often to reviews also saw higher conversion rates on their paid-search performance. 

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Bing Shopping ads updates include multiple images, product status reporting & more

Bing Shopping ads updates include multiple images, product status reporting & more | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds.
Sales Renewal's insight:

With multiple platforms continuously working to improve the online shopping experience, one constant is change. Another is the need for excellent images. Who''s managing your content? 

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What every employee expects

What every employee expects | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Lead Change is a leadership media destination with a unique editorial focus on driving change within organizations, teams, and individuals. Lead Change, a division of Weaving Influence, publishes twice monthly with SmartBrief. Today's post is by Mark Miller. What are the basics all team members want and need, regardless of their level of talent?
Sales Renewal's insight:

Marketing is vital to your company's financial position, immediate growth, and longterm success. Your employees are just as vital to all three! We're not HR experts, but we know happy employees make great spokespersons for their employers! 

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