Smart Small Business Marketing, by Sales Renewal
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48 Instagram Stats That'll Help You Improve Your Posting Strategy

48 Instagram Stats That'll Help You Improve Your Posting Strategy | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Instagram's more than 400 million active users place it well ahead of Twitter (310 million active users) Snapchat (200 million active users), and Pinterest (100 million active users).
Sales Renewal's insight:

To reach Instagram's users, businesses need to be smart about what they post, when they post, how often they post, and whom they're targeting. Find out more about the site's skyrocketing growth and then get in touch if you'd like some help integrating Instagram into your social media marketing plan.

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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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10 of the Best Small Business Marketing Studies Published This Year | AllBusiness.com

10 of the Best Small Business Marketing Studies Published This Year | AllBusiness.com | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Why should you care about small business surveys? They can show where you stand compared to your peers, and what strategies and tactics are working best for them.
Sales Renewal's insight:

It's November, so let the onslaught of year-in-review articles begin! Most of the reports on small- to medium-size businesses are positive - but the most important data is YOURS. We hope you can take some time (perhaps by NOT reading every analysis of 2017) and consider your business growth, strategic direction, and plans for the New Year. And we hope you can do that before Q1 2018.  

 

We are already planning with our customers for Q1 2018. If you'd like to see what kind of growth is possible when you partner with an integrated marketing firm that specializes in working with small to medium-sized businesses that are determined to grow, contact us.  

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Creating a B2B and B2C overlap strategy

Creating a B2B and B2C overlap strategy | Smart Small Business Marketing, by Sales Renewal | Scoop.it
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.'
Sales Renewal's insight:

Overlap strategy is smart marketing, but what if your B2B/B2C business doesn't have two websites? A thorough understanding of the market and competitive landscape, sales cycle(s), and the various customer profiles/personas must be considered when designing the optimal UX for your business website. Lead tracking and careful analysis are also important. If your B2B/B2C business could use a little marketing help, get in touch. We work with many small-to-medium size businesses expanding from B2B to B2C and vice-versa. 

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8 Ways to Improve the ROI of Staff Meetings

8 Ways to Improve the ROI of Staff Meetings | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Ray, our COO many years ago, used to start meetings with 10-15 minutes of chit-chat. While his intention was to promote socializing, the effect was late-arrivers, difficulty in focusing at the star…
Sales Renewal's insight:

Well-planned, timely meetings are productive. Productive meetings develop good strategies and make sure the execution is on track and that leads to ... positive sales results. Here's to a productive week! 

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What Will the Economy Do in 2017 and Beyond?

What Will the Economy Do in 2017 and Beyond? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The U.S. economic outlook is expansion for 2017 and beyond. Here are the latest forecasts for interest rates, growth, job creation, and gas prices.
Sales Renewal's insight:

We work with a variety of SMB in the manufacturing industry. As they've grown, they have increased their SEO efforts, too. In some cases, the goal has been to expand into new marketing; in others, to compete more directly with larger companies. In all cases, they've found focusing on manufacturing quality and productivity is critical - and outsourcing marketing saves them time they can spend on core business competencies. If your firm plans to capitalize on the positive climate for manufacturing in 2018, outsourcing marketing could be the spark that ignites your growth. Contact us to discuss the possibilities. 

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Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future

Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Millennials and Gen Z will be a potent force this holiday season. Contributor Davor Sutija believes technologies that create digital, personal experiences are key to capturing the attention of these coveted groups.
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Are You on Track to Hit Your Exit Revenue Goals?

Recorded January 11, 2017. Featuring Keith Loris, President and CEO of Sales Renewal and a BTA Partner. In this webinar, Jane Johnson and featured speake
Sales Renewal's insight:

Focusing on sales and marketing ROI can help you set, and reach,  your exit revenue goals. 

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Content Marketing: Your Guide to Creating Successful Campaigns

Content Marketing: Your Guide to Creating Successful Campaigns | Smart Small Business Marketing, by Sales Renewal | Scoop.it

You’ll learn the key principles of content marketing strategy as well as sophisticated ways to research, refine, and improve your team’s content marketing output.

This document will help your team:

  • Brainstorm campaign ideas that broadly resonate in your market
  • Create customer-centric content that generates leads
  • Use data to better focus on your customer’s needs
  • Boost your traffic and conversions with advanced selling principles
Sales Renewal's insight:

How to create successful campaigns that will boost your traffic and conversions

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Here's How to Create a Product Page That Converts

Here's How to Create a Product Page That Converts | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.
Sales Renewal's insight:

Are your product pages optimized for selling? A nice read of how to create product pages that convert with straight forward tips that you can start implementing tomorrow. 

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Why It’s Essential to Track Your Content | Simply Measured

Why It’s Essential to Track Your Content | Simply Measured | Smart Small Business Marketing, by Sales Renewal | Scoop.it
You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social
Sales Renewal's insight:

Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: to move them through the customer journey and drive conversion.

 

What makes social different from other channels is the personal referrals by sharing, liking, and commenting. Learning what types of content resonate most with your audience at each point in the customer journey will help you use content to increase conversions.

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3 Ways to Make Your Content Stand Out

3 Ways to Make Your Content Stand Out | Smart Small Business Marketing, by Sales Renewal | Scoop.it
How do you make your content stand out? By having a unique perspective. Here's how to find your core difference compared to everyone else in your industry.
Sales Renewal's insight:

USP ("unique selling proposition"), CDF ("content differentiation factor"), value prop, call it what you will... understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only,  traditional, or a blended approach.

 

Nowhere is this more apparent than when developing a content marketing strategy, where you're competing for attention with billions of pages of content.

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Creating Magnetic Marketing Content With Surveys

Creating Magnetic Marketing Content With Surveys | Smart Small Business Marketing, by Sales Renewal | Scoop.it

One of the toughest things to do is to generate new content on a regular basis. Have you tried using surveys?

Sales Renewal's insight:

One of the many uses of surveys is to generate content for your blog. You can ask for feedback, report on findings, create a "top questions asked" series, and much more.

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Three Customer Feedback Myths That Deserve Busting

Three Customer Feedback Myths That Deserve Busting | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Survey tools now allow marketers to design complex customer feedback surveys. But, it turns out, less is more when asking customers for input. See these top 3 customer feedback misconceptions.
Sales Renewal's insight:

Surveys are invaluable tools for making sure you're meeting customer expectations. Learn why simplicity is probably the best route to go.

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How and Why - Creating Better Value Propositions

How and Why - Creating Better Value Propositions | Smart Small Business Marketing, by Sales Renewal | Scoop.it
A simple exercise to help you find exactly what makes your services (or product) stand apart.
Sales Renewal's insight:

Defining your value proposition - why buy from my business vs the competitor - can be a tall order.

 

A good value proposition:

  • Is easy to understand.
  • Communicates the results a customer will get from purchasing and using your products and/or services.
  • States how it’s different or better than the competitor’s offer.
  • Avoids hype (like ‘never seen before amazing miracle product’), superlatives (‘best’) and business jargon (‘value-added interactions’).
  • Can be read and understood in about 5 seconds.

 

The exercise and concrete examples described in this article can help bring clarity to the process. Give it a try, and let us know the results!

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Twitter officially enables 280-character limit for all accounts, including brands

Twitter officially enables 280-character limit for all accounts, including brands | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Since Twitter started testing the doubled character count in September, only 5 percent of tweets have exceeded 140 characters.
Sales Renewal's insight:

Double the characters, double the fun? What difference if any will longer tweets make in your marketing messages - and more importantly, in response rates? Will prospects respond better to those brands who keep their Tweets short and sweet? We're urging clients to first, stay true to their messaging, and second, to carefully consider how the longer character may affect channel activity. 

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To maximize the sale of your company, build business value

To maximize the sale of your company, build business value | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Owners do not plan early enough to sell their businesses and as a result, they try to sell before they have maximized the enterprise value of their companies. This situation leads to a lower purchase price from a buyer, or worse, no sale at all.
Sales Renewal's insight:

Key business drivers are intricately tied to your sales and marketing strategies and, of course, performance. If you are planning to sell your business anytime before 2025 and do not have a robust and well-managed marketing strategy in place, it's time to change that. 

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5 Social Media Content Marketing Trends to Watch Heading Into 2018

5 Social Media Content Marketing Trends to Watch Heading Into 2018 | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Opinion: The trick to the future of social media content marketing is using modern approaches at being human.
Sales Renewal's insight:

We've seen an increased focus on video in the manufacturing and services industries spurred - not surprisingly - by results produced by video marketing. For those segments in particular, we're finding evergreen content is still far more valuable than ephemeral content. And as technology increasingly determines the quality of marketing programs, the need to invest in expertise to manage all content and marketing efforts continues to grow. How are you positioning your company to make the most of your opportunities in 2018? Let us know. 

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Seamless Planning & Approvals | HeyOrca

Seamless Planning & Approvals | HeyOrca | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Hey Orca creates a team-friendly social media calendar to visually render posts and allows agencies to share content plans with their clients - and there are other tools that do the same, with slight differences. In short, we've found no single Goldilocks solution. Different clients have different needs! 

Sales Renewal's insight:

It's all about #communication!

 

Hey Orca's team-friendly social media calendar tool works for some companies, and yet, every organization is different.  We've found no single Goldilocks solution -  that's why we work with our clients to figure out what will best suit their process and meet their goals. If you've found a social media management tool that you think is the just-right-fit for your organization, we'd love to hear about it. 

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Use Send Time Optimization

Use Send Time Optimization | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Use a couple different tests or our Send Time Optimization feature to find the best sending time to engage with your subscribers.
Sales Renewal's insight:

Determining an ideal send time for email messages is not a trivial matter, but it's only one piece of a much larger puzzle. Our advice: mind each piece, as they all matter, but don't lose sight of the bigger picture. #MarketingPlan #SalesStrategy #FeedYourList 

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UX Meets MBA: What Happens When A Designer Goes To Business School – Smashing Magazine

UX Meets MBA: What Happens When A Designer Goes To Business School – Smashing Magazine | Smart Small Business Marketing, by Sales Renewal | Scoop.it
As a designer, you can also combine your skills with business frameworks and best practices of management. Invest in yourself, and in learning new skills.
Sales Renewal's insight:

At Sales Renewal, our heads of marketing, design, and technology meet weekly to review each of the projects, to make those aspects of each client's needs are recognized and integrated. Though this article focuses on a single designer's experience, it makes a great case for how these different skillsets complement each other.

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How to Find Email Addresses: The Tools, Tips, & Tactics You Need

How to Find Email Addresses: The Tools, Tips, & Tactics You Need | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Need to know how to find email addresses in a pinch?

13 tools and hacks you need to find your recipient. 

Sales Renewal's insight:

Follow-up. Sales rarely happen without it. When you want to continue a conversation you started in person - perhaps at a trade show or other event - and you didn't capture your prospect's email, don't give up! 

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What We Can Learn From the Biggest Social Media Management Nightmares of 2017

What We Can Learn From the Biggest Social Media Management Nightmares of 2017 | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Three case studies of how big brands deal with reputation crisis on Social Media in 2017: United Airlines scandal, Pepsi ads fail, Gitlab issue
Sales Renewal's insight:

19th century Spanish philosopher George Santayana told us that those cannot remember the past are condemned to repeat it. Here’s a bit of recent past to remember: 3 of the biggest social media management failures from the first half of 2017, and what can be learned from them.

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3 Ways to Make Your Content Stand Out

3 Ways to Make Your Content Stand Out | Smart Small Business Marketing, by Sales Renewal | Scoop.it
How do you make your content stand out? By having a unique perspective. Here's how to find your core difference compared to everyone else in your industry.
Sales Renewal's insight:

USP ("unique selling proposition"), CDF ("content differentiation factor"), value prop, call it what you will... understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only, traditional, or a blended approach.

 

Nowhere is this more apparent than when developing a content marketing strategy, where you're competing for attention with billions of pages of content.

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How Successful Companies Engage Customers During the New-Product Development Process

How Successful Companies Engage Customers During the New-Product Development Process | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Discover how marketers leverage customer dialogue to shape their new product development process.

Sales Renewal's insight:

From large-scale intelligence gathering, like crowdsourcing or social listening, to a narrower, targeted approach, like focus groups and advisory councils, successful B2B businesses use customer feedback to ensure they are on track with product development.

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Maximize Your Local Listings Presence with Online Reviews

Maximize Your Local Listings Presence with Online Reviews | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In today’s mobile-first world, reviews drive awareness and consumer decisions. Businesses need a comprehensive review strategy to beat the competition.
Sales Renewal's insight:

Yes, online reviews can help your business rise to the top in search results. Here's why.

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PR and SEO—More Integrated than Ever: 4 Campaign Tips

PR and SEO—More Integrated than Ever: 4 Campaign Tips | Smart Small Business Marketing, by Sales Renewal | Scoop.it
PR and SEO are no longer two different entities—they go hand-in-hand.
Sales Renewal's insight:

Bridging the divide... Removing silos between PR and SEO is the key to developing stronger integrated marketing plans.

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