At Sales Renewal, our heads of marketing, design, and technology meet weekly to review each of the projects, to make those aspects of each client's needs are recognized and integrated. Though this article focuses on a single designer's experience, it makes a great case for how these different skillsets complement each other.

Follow-up. Sales rarely happen without it. When you want to continue a conversation you started in person - perhaps at a trade show or other event - and you didn't capture your prospect's email, don't give up! 

USP ("unique selling proposition"), CDF ("content differentiation factor"), value prop, call it what you will... understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only, traditional, or a blended approach.

Nowhere is this more apparent than when developing a content marketing strategy, where you're competing for attention with billions of pages of content.

Yes, online reviews can help your business rise to the top in search results. Here's why.

Bridging the divide... Removing silos between PR and SEO is the key to developing stronger integrated marketing plans.

Content + linkbuilding = powerful SEO strategy.

And the key? Creating something that people will find and link to when they’re in need of sources to cite.This puts you in a good position to earn a lot of passive links.

This article describes the content types most likely to satisfy people in need of sources and tips on how to execute these content types.

Don’t be fooled - a high number of followers does not equal social media success. Although “likes” and follows are where prospective customers begin their journey, these numbers aren’t meaningful as standalone snapshots. Companies typically track “likes” and retweets, but they can also track qualified leads coming from social, a company’s share of a conversation, and even the amount of revenue generated from an individual social marketing initiative.

It’s the age of big data, so marketers need to make data-driven decisions about when, how, and why you produce content. Content marketing metrics tend to fall into one of two distinct categories: engagement metrics and growth. Chances are, you’ll need to track both.

There are important lessons here, for ALL brand owners, regarding Social Media's power and requirement for timely response.

How to create successful campaigns that will boost your traffic and conversions

Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: to move them through the customer journey and drive conversion.

What makes social different from other channels is the personal referrals by sharing, liking, and commenting. Learning what types of content resonate most with your audience at each point in the customer journey will help you use content to increase conversions.

USP ("unique selling proposition"), CDF ("content differentiation factor"), value prop, call it what you will... understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only,  traditional, or a blended approach.

Nowhere is this more apparent than when developing a content marketing strategy, where you're competing for attention with billions of pages of content.

Get more out of your content creation efforts - whether you're doing the writing or have hired a writer - by creating a companion "upgrade" or bonus (tip sheet, checklist, video, slideshow) that you can promote and give away for the "cost" of an email address.

The key to retention marketing -  the efforts your store takes to get customers who have bought from you in the past to buy more from you more often - is understanding the metrics. Metrics give you a deeper understanding of your customers and their behaviors, allowing you to build experiences that turn one purchase into multiple purchases. This article looks at three of the most impactful retention metrics and how other companies have used them to build thriving brand loyalty: repeat customer rate, purchase frequency, and average order value.

There are many variables at play in an SEO campaign, and key performance indicators (KPIs) allow you to identify what is working — and often, more importantly, provide an early warning system if something is not moving the needle as expected. Learn some of the most useful KPIs in terms of connecting SEO outcomes to business objectives in this article.

Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: to move them through the customer journey and drive conversion.

What makes social different from other channels is the personal referrals by sharing, liking, and commenting. Learning what types of content resonate most with your audience at each point in the customer journey will help you use content to increase conversions.