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Advanced SEO Experiments: Google's Title Tag Changes - Search Engine Land

Advanced SEO Experiments: Google's Title Tag Changes - Search Engine Land | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Advanced SEO Experiments: Google's Title Tag Changes
Search Engine Land
In most cases, SEO essentials will provide more and speedier improvements long before advanced optimization techniques need come into play.
Sales Renewal's insight:

Never be content with your SEO status, because there's sure to be something that will change...

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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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PR and SEO—More Integrated than Ever: 4 Campaign Tips

PR and SEO—More Integrated than Ever: 4 Campaign Tips | Smart Small Business Marketing, by Sales Renewal | Scoop.it
PR and SEO are no longer two different entities—they go hand-in-hand.
Sales Renewal's insight:

Bridging the divide... Removing silos between PR and SEO is the key to developing stronger integrated marketing plans.

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How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

How to Create Content That Keeps Earning Links (Even After You Stop Promoting It) | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Link building is hard. What if your content could do the bulk of the work for you? See how well-researched, authoritative content can ensure you earn quality links long after you've stopped actively promoting it.

Sales Renewal's insight:

Content + linkbuilding = powerful SEO strategy.

 

And the key? Creating something that people will find and link to when they’re in need of sources to cite.This puts you in a good position to earn a lot of passive links.

 

This article describes the content types most likely to satisfy people in need of sources and tips on how to execute these content types.

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How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Learn how this company developed a successful content promotion strategy without spending more money or hiring more team members.
Sales Renewal's insight:

An interesting approach one company took to maximizing its content marketing efforts by putting into place a strategic plan that included the whole staff.

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How to Reuse Content to Boost Your SEO and Keep Your Audience Engaged

How to Reuse Content to Boost Your SEO and Keep Your Audience Engaged | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Content marketing depends on a constant flow of quality content for both SEO and audience engagement. Here are four ways you can reuse and recycle old content for SEO and engagement.
Sales Renewal's insight:

Does your content plan include "evergreen content"? While it's critical to have a steady flow of fresh, quality content, you can often maximize your impact by including at least some content that doesn't "expire" (in other words, it will still be relevant a year from now). This content can then be re-used and repurposed for SEO and social media.

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Michel Charvolin's curator insight, May 16, 2:42 AM

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How to Draw Meaningful Conclusions from Social Media Metrics

How to Draw Meaningful Conclusions from Social Media Metrics | Smart Small Business Marketing, by Sales Renewal | Scoop.it

The wealth of information available to social media marketing practitioners is staggering.

Sales Renewal's insight:

Don’t be fooled - a high number of followers does not equal social media success. Although “likes” and follows are where prospective customers begin their journey, these numbers aren’t meaningful as standalone snapshots. Companies typically track “likes” and retweets, but they can also track qualified leads coming from social, a company’s share of a conversation, and even the amount of revenue generated from an individual social marketing initiative.

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Content Marketing Metrics: How to Transform Data Into Action

Content Marketing Metrics: How to Transform Data Into Action | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In this blog post, Uberflip's VP of Customer Success shows you how to define the metrics that matter and transform your data into actionable insights that save you time and resources.
Sales Renewal's insight:

It’s the age of big data, so marketers need to make data-driven decisions about when, how, and why you produce content. Content marketing metrics tend to fall into one of two distinct categories: engagement metrics and growth. Chances are, you’ll need to track both.

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United and Pepsi Affairs Force Brands to Respect Social Media

United and Pepsi Affairs Force Brands to Respect Social Media | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The potential perils that come with broad access to consumers have led companies to take it very seriously.
Sales Renewal's insight:

There are important lessons here, for ALL brand owners, regarding Social Media's power and requirement for timely response.

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The 7 Elements of Graphic Design, and How to Apply Them

The 7 Elements of Graphic Design, and How to Apply Them | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Learn the basics of graphic design, and see some creative examples of how to apply them.
Sales Renewal's insight:

Sure, you can "design" a Facebook cover or social media image using one of the many tools available (Canva, PicMonkey, inDesign, Adobe...). And they all make "good design" seem easy.

 

But don't be deceived. Be sure you consider "professional" design services where it really counts. Website, branding materials, and other places where you need to make a long-lasting impression.

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What Google Analytics Can’t Tell You (And How to Get the Info You Need)

What Google Analytics Can’t Tell You (And How to Get the Info You Need) | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google Analytics has plenty of info, but not all the info. Bridge the gap between what Google Analytics can and cannot tell you with these tips.
Sales Renewal's insight:

We're firm believers in using Google Analytics, but years ago we identified the problem with relying only on Google Analytics to inform our marketing decisions. (Read about our Call Tracking case study here.)

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Google: SEOs Need 4 Months to a Year for SEO Changes & Ranking Improvement

Google: SEOs Need  4 Months to a Year for SEO Changes & Ranking Improvement | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Google released a How to Hire an SEO video this week, and one of the things mentioned is how long it takes for a site to see improvements due to SEO changes.

Sales Renewal's insight:

We’ve said it time and again, but it’s worth repeating. SEO is a long-term strategy. Anyone who promises something different is not the right SEO firm for your business.  In fact, in the recently released “How to Hire an SEO” video, Google explicitly mentions how long it takes for a site to see improvements due to SEO changes. Read more and watch the video here.

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Google AdWords Benchmarks for YOUR Industry 

Google AdWords Benchmarks for YOUR Industry  | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create  ads that have highest CTRs and the best conversion rates, but what’s a good metric for one industry isn’t necessarily good for another. So what numbers should you be looking to beat in your industry?

Sales Renewal's insight:

This post was updated on 3 Jan 2017 and is chock full of useful online advertising benchmarks:

  • Average Click-Through Rate (CTR) by industry
  • Average Cost per Click (CPC) by industry
  • Average Conversion Rate (CVR) by industry
  • Average Cost per Action (CPA) by industry
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8 SEO Trends You Need to Pay Attention to in 2017

8 SEO Trends You Need to Pay Attention to in 2017 | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Knowing which techniques are most effective for driving traffic to your site is a learning curve that never flattens.
Sales Renewal's insight:

SEO is a constantly changing landscape. This article highlights eight trends to be aware of as we start 2017, including:

  • HTTPS is no longer just an option. Security issues aside, Google has confirmed it’s a ranking signal.
  • Social media will be an even larger referral traffic goldmine.
  • Mobile-first strategies have become a necessity.
  • Links will continue to be important, but they should be a by-product of excellent content.

Continue reading for details on these and 4 more SEO trends for 2017.

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The Most Effective SEO Tactics

The Most Effective SEO Tactics | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The most effective SEO tactics are creating relevant content, keyword and keyphrase research, social media integration, and linking. See the findings of the research study.
Sales Renewal's insight:

According to recent research from Ascend2, marketers say creating relevant content is the most effective search engine optimization (SEO) tactic. Results also show that it's the most difficult to execute.

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How and Why - Creating Better Value Propositions

How and Why - Creating Better Value Propositions | Smart Small Business Marketing, by Sales Renewal | Scoop.it
A simple exercise to help you find exactly what makes your services (or product) stand apart.
Sales Renewal's insight:

Defining your value proposition - why buy from my business vs the competitor - can be a tall order.

 

A good value proposition:

  • Is easy to understand.
  • Communicates the results a customer will get from purchasing and using your products and/or services.
  • States how it’s different or better than the competitor’s offer.
  • Avoids hype (like ‘never seen before amazing miracle product’), superlatives (‘best’) and business jargon (‘value-added interactions’).
  • Can be read and understood in about 5 seconds.

 

The exercise and concrete examples described in this article can help bring clarity to the process. Give it a try, and let us know the results!

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7 Ways to Ensure You Maximize Your ROI From Content

7 Ways to Ensure You Maximize Your ROI From Content | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Content marketing is only effective if it’s profitable...

 

 

While there are a lot of factors that contribute to your ROI, here are 7 different ways to maximize your content’s ROI. If you apply even a few of these tactics, you can take your content from a break-even or slightly negative ROI to a healthy, positive ROI.

Sales Renewal's insight:

From "picking 1-2 channels and designing around them" to "never stop promoting," this post offers solid advice for getting the most out of your content marketing efforts.

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28 Ideas for Content Upgrades To Grow Your Email List

28 Ideas for Content Upgrades To Grow Your Email List | Smart Small Business Marketing, by Sales Renewal | Scoop.it

A content upgrade is bonus piece of information that elaborates on or complements a piece of content the reader is already interested in. The bonus is both highly valuable and in context with the page’s content so we gate the bonus by asking for an email address, a Facebook share, a tweet, or an email to a friend.

Sales Renewal's insight:

Get more out of your content creation efforts - whether you're doing the writing or have hired a writer - by creating a companion "upgrade" or bonus (tip sheet, checklist, video, slideshow) that you can promote and give away for the "cost" of an email address.

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How to Measure and Improve Retention Marketing Metrics – Shopify

How to Measure and Improve Retention Marketing Metrics – Shopify | Smart Small Business Marketing, by Sales Renewal | Scoop.it

With rising digital ad costs and dwindling ad space, stores like yours are fighting tooth and nail for the same customer attention as your competition.

Sales Renewal's insight:

The key to retention marketing -  the efforts your store takes to get customers who have bought from you in the past to buy more from you more often - is understanding the metrics. Metrics give you a deeper understanding of your customers and their behaviors, allowing you to build experiences that turn one purchase into multiple purchases. This article looks at three of the most impactful retention metrics and how other companies have used them to build thriving brand loyalty: repeat customer rate, purchase frequency, and average order value.

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KPIs for SEOMeasuring SEO Success

KPIs for SEOMeasuring SEO Success | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.
Sales Renewal's insight:

There are many variables at play in an SEO campaign, and key performance indicators (KPIs) allow you to identify what is working — and often, more importantly, provide an early warning system if something is not moving the needle as expected. Learn some of the most useful KPIs in terms of connecting SEO outcomes to business objectives in this article.

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Why It’s Essential to Track Your Content

Why It’s Essential to Track Your Content | Smart Small Business Marketing, by Sales Renewal | Scoop.it

You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social and the web?

Sales Renewal's insight:

Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: to move them through the customer journey and drive conversion.

 

What makes social different from other channels is the personal referrals by sharing, liking, and commenting. Learning what types of content resonate most with your audience at each point in the customer journey will help you use content to increase conversions.

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B2B Marketers Say Email Delivers the Highest ROI Leads

Score another one for email. On the heels of recent research showing that email is the top lead- and revenue-producing vehicle for B2B marketers, a newly-released study reveals that email is also the channel producing the highest ROI leads in the B2B space.

Sales Renewal's insight:

Study after study confirm that email marketing continues to be a top lead generation channel.

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Online Reviews: 20 Ways to Handle Bad Reviews, Boost Your Reputation & Win New Customers

Online Reviews: 20 Ways to Handle Bad Reviews, Boost Your Reputation & Win New Customers | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Small business owners can’t afford to ignore online reviews. With this expert advice, you can turn customer reviews into a powerful marketing tool.

Of all the components of digital marketing, online reviews cause the most confusion and frustration among small business owners. How are you supposed to know where customers are leaving reviews? Should you respond to them? How important are reviews to your business’ reputation?

Sales Renewal's insight:

Online reviews - love 'em, and hate 'em.

 

According to BrightLocal’s 2016 Local Consumer Review Survey, most people (91%) regularly or occasionally read online reviews. What’s even more striking is that 84% of people said they trust online reviews as much as a personal recommendation. Online reviews have become the new word-of-mouth marketing.

 

An established Reviews program is critical for any business. From requesting reviews to addressing negative comments, having a clear strategy will help you get the most out of this powerful marketing tool. Read this article for some good advice, then contact Sales Renewal to help.

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The typography fix that could have stopped the Oscars Best Picture blunder

The typography fix that could have stopped the Oscars Best Picture blunder | Smart Small Business Marketing, by Sales Renewal | Scoop.it
I’m a typography expert. The Oscars flub came down to bad design.
Sales Renewal's insight:

If you ever need an easy-to-understand example of why good design matters, this is it!

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The Benefits of Installing SSL on Your Website

The Benefits of Installing SSL on Your Website | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google want all websites to switch from HTTP to HTTPS. The ultimate goal is to make the internet & websites safer and using SSL is a way of doing so.
Sales Renewal's insight:

For several years now Google search results have shown more preference to websites that use HTTPS. (HTTPS is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to.) While Google claims that this is currently a “mild” ranking signal, there are indications that this is becoming increasingly important.

 

What is HTTPS?

HTTPS helps prevent intruders from tampering with the communications between your websites and your users’ browsers. Intruders include intentionally malicious attackers, and legitimate but intrusive companies, such as ISPs or hotels that inject ads into pages.

 

HTTPS prevents intruders from being able to passively listen to communications between your websites and your users. And not only on sites that handle sensitive communications. Every unprotected HTTP request can potentially reveal information about the behaviors and identities of your users. 

 

According to Google:

 

"You should always protect all of your websites with HTTPS, even if they don’t handle sensitive communications. Aside from providing critical security and data integrity for both your websites and your users' personal information, HTTPS is a requirement for many new browser features, particularly those required for progressive web apps."

 

Sales Renewal is in the process of rolling this out to all our clients by purchasing and installing an SSL certificate on their websites and forcing HTTPS. This means that your sites URL will change from http://www.yoursite.com to https://www.yoursite.com.

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Psychological Pricing Is Your Golden Ticket to Selling More

Psychological Pricing Is Your Golden Ticket to Selling More | Smart Small Business Marketing, by Sales Renewal | Scoop.it
You want to make money. That's why you run a business. Whether you're selling a product or a service—you'll have to put a price on what you're selling.
Sales Renewal's insight:

Subtle changes to your pricing strategy can yield big changes to your bottom line.

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10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Ever wonder why content marketing works well for some businesses but doesn't seem to do anything for others? Discover key factors that make the difference.

Sales Renewal's insight:

Content marketing - your blog, downloads, white papers - is quite often one of the biggest marketing expenses, and one of the most difficult to measure.

 

Adwords and email gives the satisfaction of seeing immediate, measurable results. But your investment in "content"? It's often a big unknown.

 

The goals in this article help put that investment in context: Invest in content, and you invest in your business. Consider: building trust and rapport with your audience; attracting new prospects; deepening loyalty with existing customers; helping with SEO; and even attracting strategic partners.

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