Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Here's What to Expect Next on Trump's Steel and Aluminum Tariffs - Bloomberg

Here's What to Expect Next on Trump's Steel and Aluminum Tariffs - Bloomberg | Smart Small Business Marketing, by Sales Renewal | Scoop.it
President Donald Trump could impose U.S. tariffs on steel and aluminum imports as early as Thursday afternoon in Washington. His plan to do so has already rattled financial markets, as investors try to gauge the economic and geopolitical fallout. Trump himself has hinted the measures, initially billed as sweeping and severe, may be watered down for allies.
Sales Renewal's insight:

Understanding how new tariffs will affect your bottom line is your first order of business. Once the dust settles, you need to ask how the fallout may affect your customers, and how will you communicate any changes to them? Effective messaging is key to maintaining positive relationships with customers (and vendors) and  that messaging is part of your larger marketing strategy.

We encourage our clients to plan ahead (months, if possible - though in most cases, time is a luxury we don't have!). The goal is to make sure they are managing their customers' expectations and positioning their product and service offerings properly, so any price increases (or other negative changes - like more paperwork or longer lead times) can be considered in light of all they offer their customers. Thoughtful planning and Integrated marketing services help B2B and B2C organizations ensure that their overall messaging, service offerings and pricing strategies continue to satisfy both internal and external customers, even when there are potentially disruptive changes in the marketplace. 

Need help with your marketing strategies and messaging? Contact us to schedule a discussion about how we can help. 

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The CMO Survey | Deloitte US | CMO

The CMO Survey | Deloitte US | CMO | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The CMO survey helps marketers benchmark their organizations and track trends over time.
Sales Renewal's insight:

Having the analytics is the first step, but unless you the time to consider the data alongside your growth strategy and compare how different tactics are performing, you have no insight. 

 

Part of the value of working with an integrated marketing partner is TAKING THAT TIME TO THINK and consider your marketing program with perspective. Many of our clients tell us that perspective is the most valuable part of our partnership. Looking for a marketing partner in 2018? Let's get started

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