Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Colleges are adding programs in a once-decimated industry — manufacturing

Colleges are adding programs in a once-decimated industry — manufacturing | Smart Small Business Marketing, by Sales Renewal | Scoop.it
  Editor’s note: This story is part of Map to the Middle Class, a Hechinger Report series looking at the good middle-class jobs of the future and how schools are preparing young people for them. RANDOLPH CENTER, Vt. — With vertical mills, lathes and flat screen monitors at their disposal, members of Vermont Technical College’s Fabrication Club are …
Sales Renewal's insight:

Manufacturing may be ripe for a reawakening. From Washington to Vermont, city school districts, vocational schools, colleges and universities are financing programs designed to attract students to manufacturing careers. We work with many engineering firms, and one of their greatest challenges is staffing experienced workers to keep up with production demands. We welcome your comments on the manufacturing and human resources challenges facing the industry in 2018. 

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What Will the Economy Do in 2017 and Beyond?

What Will the Economy Do in 2017 and Beyond? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The U.S. economic outlook is expansion for 2017 and beyond. Here are the latest forecasts for interest rates, growth, job creation, and gas prices.
Sales Renewal's insight:

We work with a variety of SMB in the manufacturing industry. As they've grown, they have increased their SEO efforts, too. In some cases, the goal has been to expand into new marketing; in others, to compete more directly with larger companies. In all cases, they've found focusing on manufacturing quality and productivity is critical - and outsourcing marketing saves them time they can spend on core business competencies. If your firm plans to capitalize on the positive climate for manufacturing in 2018, outsourcing marketing could be the spark that ignites your growth. Contact us to discuss the possibilities. 

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Here's What to Expect Next on Trump's Steel and Aluminum Tariffs - Bloomberg

Here's What to Expect Next on Trump's Steel and Aluminum Tariffs - Bloomberg | Smart Small Business Marketing, by Sales Renewal | Scoop.it
President Donald Trump could impose U.S. tariffs on steel and aluminum imports as early as Thursday afternoon in Washington. His plan to do so has already rattled financial markets, as investors try to gauge the economic and geopolitical fallout. Trump himself has hinted the measures, initially billed as sweeping and severe, may be watered down for allies.
Sales Renewal's insight:

Understanding how new tariffs will affect your bottom line is your first order of business. Once the dust settles, you need to ask how the fallout may affect your customers, and how will you communicate any changes to them? Effective messaging is key to maintaining positive relationships with customers (and vendors) and  that messaging is part of your larger marketing strategy.

We encourage our clients to plan ahead (months, if possible - though in most cases, time is a luxury we don't have!). The goal is to make sure they are managing their customers' expectations and positioning their product and service offerings properly, so any price increases (or other negative changes - like more paperwork or longer lead times) can be considered in light of all they offer their customers. Thoughtful planning and Integrated marketing services help B2B and B2C organizations ensure that their overall messaging, service offerings and pricing strategies continue to satisfy both internal and external customers, even when there are potentially disruptive changes in the marketplace. 

Need help with your marketing strategies and messaging? Contact us to schedule a discussion about how we can help. 

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