Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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SEO: Conducting Checklists/Audits for Firm's Online Success

SEO: Conducting Checklists/Audits for Firm's Online Success | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In today's competitive online world, SEO is extremely important for site rank. Article details analytics, keyword research, site traffic, & other ways to increase rank
Sales Renewal's insight:

For the record, we absolutely do NOT recommend that to "simply swipe your competitor’s keywords" is a good practice. Other than that, this is a very helpful preliminary checklist. 

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Creating a B2B and B2C overlap strategy

Creating a B2B and B2C overlap strategy | Smart Small Business Marketing, by Sales Renewal | Scoop.it
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.'
Sales Renewal's insight:

Overlap strategy is smart marketing, but what if your B2B/B2C business doesn't have two websites? A thorough understanding of the market and competitive landscape, sales cycle(s), and the various customer profiles/personas must be considered when designing the optimal UX for your business website. Lead tracking and careful analysis are also important. If your B2B/B2C business could use a little marketing help, get in touch. We work with many small-to-medium size businesses expanding from B2B to B2C and vice-versa. 

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