Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Can You Write a Better Headline Than This? Not Using Old Headline Formulas You Can't

Can You Write a Better Headline Than This? Not Using Old Headline Formulas You Can't | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Do you know the main difference between copy that converts and copy that doesn’t? You might think it’s the story it tells, or the offer it makes, or how well the bullets are written, or any of a dozen things.
Sales Renewal's insight:

Here's a useful formula to keep in mind when writing headlines for your blog posts.

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How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think) | Smart Small Business Marketing, by Sales Renewal | Scoop.it
We analyzed which type of call-to-action generates the most leads for our blog. The results may surprise you.
Sales Renewal's insight:

Anyone with a company blog knows how important it is to include a CTA (call to action) and usually will add one at the end of the post. This article demonstrates how the format and location of your CTA have a direct effect on how well the post will generate leads.

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The Anatomy of the Perfect CTA Button

The Anatomy of the Perfect CTA Button | Smart Small Business Marketing, by Sales Renewal | Scoop.it

The anatomy of the perfect CTA button.

Sales Renewal's insight:

Whether you're in the midst of a website redesign or just reviewing your site to be sure it's effective, this article has some useful tips when it comes to your call to action buttons.

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The Myth About Clicks, Mobile And Desktop

The Myth About Clicks, Mobile And Desktop | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Advertisers looking for consumers to make a purchase, visit their stores or other real world business objectives continue to waste advertising dollars when relying solely on clicks, according to a white paper released Tuesday.

Sales Renewal's insight:

"The Truth about Clicks" shows that not all clicks from search engines or publisher sites drive engaged traffic. This doesn't mean you should abandon all PPC advertising, but it does point to the need to set expectations and monitor results closely.

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How to follow up after an exhibition?

How to follow up after an exhibition? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Tips & tricks on how to properly follow up after an exhibition. Collect customers data and send instant emails to prospects.
Sales Renewal's insight:

It's not enough to attend a trade show. Following up on your prospects and turning them in to leads takes time, but if done correctly is well worth the effort.

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How to Plan and Create Evergreen Content

How to Plan and Create Evergreen Content | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Evergreen content has potential for SEO purposes. Here is a look at how to plan and create content, and where to find ideas.

Sales Renewal's insight:

Not every blog post has to cover late breaking news or special discoveries. Your blog needs a solid stable of quality, evergreen posts - those that have a longer shelf life - that address questions your audience is asking. This article explains how to plan for your evergreen content.

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Introducing a New Real-Time Marketing Metric: ‘EvE’ (effort vs engagement)

Introducing a New Real-Time Marketing Metric: ‘EvE’ (effort vs engagement) | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in marketing is a lack of agility. We need new metrics to help speed up our reaction times.

Sales Renewal's insight:

We've been working on our own EvE metrics (stay tuned for the results!), and agree. It comes down to understanding where to put your efforts to get the best results.

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The Eight-Second Attention Span

The Eight-Second Attention Span | Smart Small Business Marketing, by Sales Renewal | Scoop.it
A survey of Canadian media consumption by Microsoft concluded that the average attention span had fallen to eight seconds, down from 12 in the year 2000. We now have a shorter attention span than goldfish, the study found.
Sales Renewal's insight:

The implications of such a short attention span are profound for marketing.


Now more than ever, it's critical to keep Marketing's Golden Rule in mind: WIIFM (What Is In It For Me)!

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Forbes Editorial Calendar: 5 Lessons For Yearly Blog Planning

Forbes Editorial Calendar: 5 Lessons For Yearly Blog Planning | Smart Small Business Marketing, by Sales Renewal | Scoop.it
You can learn a lot from the Forbes editorial calendar. Planning for the upcoming year, instead of just weeks or months, is a powerful tool.
Sales Renewal's insight:

If you've added "be better at planning our editorial content" to your 2016 goals, this article is a good place to turn for motivation.

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Social Media: Eight Hand-picked Image Tools

Social Media: Eight Hand-picked Image Tools | Smart Small Business Marketing, by Sales Renewal | Scoop.it

In general, images in social media posts help to achieve greater success than plain text posts. Here are 8 tools - all either free or with a free option - to try.

Sales Renewal's insight:

Do you use any of these tools? PicMonkey is our go-to image site, and we love Canva, too. There are some other great finds in this list which you can be sure we're in the process of testing out, like Get Funky!

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5 Reasons Brands Should Use Email in 2016

5 Reasons Brands Should Use Email in 2016 | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Social media may seem more exciting, but studies prove that most people prefer good old-fashioned email. Need more convincing? Read on.
Sales Renewal's insight:

Agreed. Email is one of the essentials of marketing and will continue to be a cornerstone of any solid marketing plan.

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9 Ways Small Businesses Can Be Big on Google

9 Ways Small Businesses Can Be Big on Google | Smart Small Business Marketing, by Sales Renewal | Scoop.it
With diligent attention to the tricks of the online business trade, smaller businesses can climb to that coveted first spot on the search page.
Sales Renewal's insight:

With smart planning, small businesses can have a strong presence even with a limited budget. Taking advantage of online opportunities is key. Here are 9 ways to make sure your SEO efforts pay off:

  1. Include customer reviews and ratings to each product you sell
  2. Use a variety of images and/or videos for each product
  3. Build links to specific product pages instead of just your homepage or other high-level pages (a.k.a. deep-linking)
  4. Use descriptive language for your product listings, making sure to include a variety of keywords related to your products
  5. Encrypt your ecommerce site to signal to Google and your users that your site is trustworthy and secure
  6. If you have a brick and mortar store, be sure to include location-specific keywords on your site
  7. Claim and complete your Google My Business page.
  8. Make your NAP (name, address, phone number) consistent everywhere online
  9. Focus most of your SEO efforts on local, from building links from other local sites and making sure your on-page factors include your location (content, H1/H2 tags, title tags, etc.) to getting reviews from local review sites
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Hearts on Twitter

Hearts on Twitter | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Stars move over, hearts take their place on Twitter.

Sales Renewal's insight:

Apparently, stars were confusing Twitter users. ("At times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.")

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60 Facebook Advertising Mistakes that Make You Look like a Rookie

60 Facebook Advertising Mistakes that Make You Look like a Rookie | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Protect your advertising ROI - here are 60 Facebook ad mistakes to avoid.

Sales Renewal's insight:

Facebook advertising can be deceptively simple and straightforward. This article provides concrete examples of what not to do. Some takeaways:

  • You need to have a compelling offer in order to stand out from the crowd;
  • Take advantage of the targeting features and make sure your ad copy speaks to your target;
  • Your image should match your ad;
  • Choose clarity over cleverness in your headlines - you have limited characters to get your point across; and
  • WIFM - have a clear value proposition ("what's in it for me?")

Read the full article before you set up your next campaign.

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5 Ways to Make Your Blog Post Interactive on the Cheap

5 Ways to Make Your Blog Post Interactive on the Cheap | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Five ways to make your blog post more engaging and interactive for readers.
Sales Renewal's insight:

Is it time to breathe some life into your blog posts? This article features five tools you can use to draw your readers in and keep them engaged.

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Google Removes Right Hand Sidebar Ads - Search Engine Journal

Google Removes Right Hand Sidebar Ads - Search Engine Journal | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Starting today, Google will begin phasing out the right hand gutter ads.
Sales Renewal's insight:

A big change coming. Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results. Stay tuned for how this could impact advertisers.

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Manage your Location Data on Google with Yext

Manage your Location Data on Google with Yext | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Yext now offers integration with the new Google My Business API.This allows for rapidly updating key location data such as unforeseen closings or changes to opening hours across Google Search, Google Maps, and ads; controlling the data Google receives about your locations and ensure it is always consistent, authoritative, and up-to-date; and saving time and streamlining your data management process.

Sales Renewal's insight:

Sales Renewal has used Yext for managing nearly all of our clients' online listings presence for several years now. With this integration with Google, we no longer need an extra step of making sure Google listings are in sync with the rest of a client's listings.

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How to Recognize Good Leads at Trade Shows and Exhibitions

How to Recognize Good Leads at Trade Shows and Exhibitions | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Exhibitions are all about collecting leads and converting prospects. Recognizing leads on trade shows & fairs is essential - find good leads on exhibitions!
Sales Renewal's insight:

Visitor vs lead - important to be able to differentiate.

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Fake Online Locksmiths May Be Out to Pick Your Pocket, Too

Fake Online Locksmiths May Be Out to Pick Your Pocket, Too | Smart Small Business Marketing, by Sales Renewal | Scoop.it
They are call centers — often out of state, sometimes in a different country — that use a high-tech ruse to trick Google into presenting them as physical stores in your neighborhood. These operations, known as lead generators, or lead gens for short, keep a group of poorly trained subcontractors on call. After your details are forwarded, usually via text, one of those subcontractors jumps in a car and heads to your vehicle or home. That is when the trouble starts.
Sales Renewal's insight:

If you are a local merchant, it is bad news to read that the scourge of online florists--call centers that manipulate SEO to fraudulently claim they're local--have begun praying on other retail business categories.


If you haven't yet, do review your SEO program to make sure you're inoculated.

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Customer Experience Doesn’t Apply To Just Digital

Customer Experience Doesn’t Apply To Just Digital | Smart Small Business Marketing, by Sales Renewal | Scoop.it

The key to success in retail is a stellar customer experience, both in store and online, executives from Nike, Fossil Group, and Disney told attendees during the afternoon keynote at the National Retail Federation’s Big Show, in New York City.

Sales Renewal's insight:

It's no longer enough to have a multi-channel approach to marketing. As the article suggest, retailers need to integrated their efforts so the customer experience is consistent - and good - across all channels, digital and in person.

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Why SEO Is About Visibility Instead of Ranking

Why SEO Is About Visibility Instead of Ranking | Smart Small Business Marketing, by Sales Renewal | Scoop.it

In the past, “SEO” and “ranking” have been used as synonyms. But are they really the same thing?


Sales Renewal's insight:

It's time to make the subtle - but important - shift in perspective from "ranking" to "visibility" when thinking about SEO goals. Marketers and business owners should not rely on SEO as a stand-alone tactic. Rather, SEO efforts need to be integrated into a cohesive marketing plan that includes online advertising (PPC, Google Shopping ads), content marketing (articles, news, events), social media (Twitter and Facebook updates), and local marketing (Google+).

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A Guide to Social Media Etiquette

A Guide to Social Media Etiquette | Smart Small Business Marketing, by Sales Renewal | Scoop.it
There are a few good practices that can go a long way to keeping your nose clean. Here is a guide to social media etiquette containing logical tips that will help your social media strategy and avoid any mistakes.
Sales Renewal's insight:

Nice summary of how to make the most of social media for your business - without offending or losing prospects and customers.

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How Much are Your Sales Leads Really Worth?

How Much are Your Sales Leads Really Worth? | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Every day, marketing and sales professionals in thousands of companies make significant investments to acquire and develop sales leads. The ultimate objective is to grow revenues and profits by winning new customers.

Unfortunately, these investment decisions are often made without a clear and accurate understanding of how valuable leads actually are. When marketing and sales leaders don't know the true value of their sales leads, they can invest too little and miss out on profitable new revenues, or they can invest too much and acquire customers that are unprofitable.

Sales Renewal's insight:

The author believes determining the value of sales leads is a four-step process, which he explains and details.


In the post referenced here, he discusses the first two steps. In a subsequent post, he concludes with his last two steps.

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15 SEO Best Practices for Structuring URLs

15 SEO Best Practices for Structuring URLs | Smart Small Business Marketing, by Sales Renewal | Scoop.it
It's been a long time since we covered one of the most fundamental building blocks of SEO--the structure of domain names and URLs--and I think it's high time to revisit.
Sales Renewal's insight:

They offer both common-sense (e.g., #2) and search engine specific advice (e.g., #10) on the 15 best ways to construct web addresses (URLs) for your key, natural search pages:

#1: Whenever possible, use a single domain & subdomain
#2: The more readable by human beings, the better
#3: Keywords in URLs: still a good thing
#4: Multiple URLs serving the same content? Canonicalize 'em!
#5: Exclude dynamic parameters when possible
#6: Shorter > longer
#7: Match URLs to titles most of the time
#8: Including stop words isn't necessary
#9: Remove/control for unwieldy punctuation characters
#10: Limit redirection hops to two or fewer
#11: Fewer folders is generally better
#12: Avoid hashes in URLs that create separate/unique content
#13: Be wary of case sensitivity
#14: Hyphens and underscores are preferred word separators
#15: Keyword stuffing and repetition are pointless and make your site look spammy.

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Introducing the new Google+

Introducing the new Google+ | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

A complete redesign, putting Collections and Communities front and center. Have you used the new Google+? We like the streamlined look and content that seems more accessible. Let us know your thoughts!

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