Smart Small Business Marketing, by Sales Renewal
1.4K views | +0 today
Follow
Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
Curated by Sales Renewal
Your new post is loading...
Your new post is loading...
Scooped by Sales Renewal
Scoop.it!

Customer Experience Doesn’t Apply To Just Digital

Customer Experience Doesn’t Apply To Just Digital | Smart Small Business Marketing, by Sales Renewal | Scoop.it

The key to success in retail is a stellar customer experience, both in store and online, executives from Nike, Fossil Group, and Disney told attendees during the afternoon keynote at the National Retail Federation’s Big Show, in New York City.

Sales Renewal's insight:

It's no longer enough to have a multi-channel approach to marketing. As the article suggest, retailers need to integrated their efforts so the customer experience is consistent - and good - across all channels, digital and in person.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Why SEO Is About Visibility Instead of Ranking

Why SEO Is About Visibility Instead of Ranking | Smart Small Business Marketing, by Sales Renewal | Scoop.it

In the past, “SEO” and “ranking” have been used as synonyms. But are they really the same thing?


Sales Renewal's insight:

It's time to make the subtle - but important - shift in perspective from "ranking" to "visibility" when thinking about SEO goals. Marketers and business owners should not rely on SEO as a stand-alone tactic. Rather, SEO efforts need to be integrated into a cohesive marketing plan that includes online advertising (PPC, Google Shopping ads), content marketing (articles, news, events), social media (Twitter and Facebook updates), and local marketing (Google+).

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

A Guide to Social Media Etiquette

A Guide to Social Media Etiquette | Smart Small Business Marketing, by Sales Renewal | Scoop.it
There are a few good practices that can go a long way to keeping your nose clean. Here is a guide to social media etiquette containing logical tips that will help your social media strategy and avoid any mistakes.
Sales Renewal's insight:

Nice summary of how to make the most of social media for your business - without offending or losing prospects and customers.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

How Much are Your Sales Leads Really Worth?

How Much are Your Sales Leads Really Worth? | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Every day, marketing and sales professionals in thousands of companies make significant investments to acquire and develop sales leads. The ultimate objective is to grow revenues and profits by winning new customers.

Unfortunately, these investment decisions are often made without a clear and accurate understanding of how valuable leads actually are. When marketing and sales leaders don't know the true value of their sales leads, they can invest too little and miss out on profitable new revenues, or they can invest too much and acquire customers that are unprofitable.

Sales Renewal's insight:

The author believes determining the value of sales leads is a four-step process, which he explains and details.


In the post referenced here, he discusses the first two steps. In a subsequent post, he concludes with his last two steps.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

15 SEO Best Practices for Structuring URLs

15 SEO Best Practices for Structuring URLs | Smart Small Business Marketing, by Sales Renewal | Scoop.it
It's been a long time since we covered one of the most fundamental building blocks of SEO--the structure of domain names and URLs--and I think it's high time to revisit.
Sales Renewal's insight:

They offer both common-sense (e.g., #2) and search engine specific advice (e.g., #10) on the 15 best ways to construct web addresses (URLs) for your key, natural search pages:

#1: Whenever possible, use a single domain & subdomain
#2: The more readable by human beings, the better
#3: Keywords in URLs: still a good thing
#4: Multiple URLs serving the same content? Canonicalize 'em!
#5: Exclude dynamic parameters when possible
#6: Shorter > longer
#7: Match URLs to titles most of the time
#8: Including stop words isn't necessary
#9: Remove/control for unwieldy punctuation characters
#10: Limit redirection hops to two or fewer
#11: Fewer folders is generally better
#12: Avoid hashes in URLs that create separate/unique content
#13: Be wary of case sensitivity
#14: Hyphens and underscores are preferred word separators
#15: Keyword stuffing and repetition are pointless and make your site look spammy.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Introducing the new Google+

Introducing the new Google+ | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

A complete redesign, putting Collections and Communities front and center. Have you used the new Google+? We like the streamlined look and content that seems more accessible. Let us know your thoughts!

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Introducing New Tools for Nonprofits

Introducing New Tools for Nonprofits | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Now testing two features to help charities raise awareness and funds directly on Facebook.

Sales Renewal's insight:

Do you follow any nonprofits on Facebook? How about being able to support your favorite nonprofit without leaving the social site?


Facebook is often the "go to" social network for nonprofits - and now there are two new features that they can take advantage of to help raise funds: a dedicated place to raise funds from a nonprofit’s Page for a specific campaign and a Donate button that's available on Pages and in posts.  :+1:

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Google's Natural Language Search Gets Smarter

Google's Natural Language Search Gets Smarter | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google is now smarter at understanding queries that include superlatives and times, as well as more complicated questions.
Sales Renewal's insight:

If natural search traffic is important to you and you have not yet reevaluated your SEO strategy, this story makes it abundantly clear that now is the time to do so!


Why? Because you are shooting yourself in the foot if you're still focusing on traditional keywords instead of semantics.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Don't Let Silos Destroy the Customer Experience

Don't Let Silos Destroy the Customer Experience | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Every company has silos. They separate people from each other and from information — and generally speaking, the bigger the company, the bigger the silos. They can exist along regional, country,
Sales Renewal's insight:

Integrated marketing is critical for a good customer experience. It means breaking down silos not only between individual marketing tactics, but across product lines, between marketing and sales, and with upper management, too.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

A Better Way to Calculate the ROI of Your Marketing Investment

A Better Way to Calculate the ROI of Your Marketing Investment | Smart Small Business Marketing, by Sales Renewal | Scoop.it

"Marketers have access to data [today] that allows them to track individuals’ various interactions with a brand before their purchase, and better understand what role each interaction ... played in the eventual sale.


This approach, called “attribution modeling,” allows companies to attribute appropriate credit to each online and offline contact and touch point in a customer’s purchase cycle, and understand its role in the revenues that ultimately result."

Sales Renewal's insight:

The authors lay out an excellent road map, but like most things in life, the devil is in the details.  Sales Renewal, as Growth Spurt readers know, focuses on small businesses and the details are particularly devilish for them since they don't have the technical & financial resources of the big boys.


Almost all small businesses rely on Google Analytics (GA) for the authors' Step 1 because it’s free and will tell them what marketing activity to credit for bringing the visitor to the site (ad click, natural search, etc), which pages they clicked through, and whether in the end they converted into a lead or sale. The challenge small businesses face therefore isn’t “data in different databases” but the limits of GA.


For example, imagine a visitor who comes to a site by clicking an online ad, clicks thru pages 1, 2 & 3 and then purchases something.  So using a simple attribution model, you might think GA will credit the ad campaign for the sale.  It turns out, however, that it does not: if takes more than 30 minutes for them to click from page 2 to page 3, GA loses track and considers the page 3 click to be an entirely new session.  GA will report 2 different visitors (the first who came from the ad, the second who magically started out on page 3) and so does not attribute the sale to the ad click.


Sales Renewal’s business model (sharing the risk & reward) makes us very big believers in ROI-focused marketing but it’s a very challenging thing to do, especially for small businesses.  That’s one of the reasons, for instance, that we’ve been developing our SR Analytics system for 6 years.

more...
No comment yet.
Scooped by Sales Renewal from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How to Leverage the True Potential of Landing Pages

How to Leverage the True Potential of Landing Pages | Smart Small Business Marketing, by Sales Renewal | Scoop.it

In this article you will learn how to create high-converting landing pages that will encourage your prospects to take action every time.


Via Kamal Bennani
Sales Renewal's insight:

How do you know how much content is enough for an effective landing page? Here is some good advice on what to consider in terms of content and style when creating a landing page that converts.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

11 Downright Spooky Email Marketing Stats

11 Downright Spooky Email Marketing Stats | Smart Small Business Marketing, by Sales Renewal | Scoop.it
We all have our fears: Heights. Spiders. That horrifying clown from the movie “It." But nothing scares today’s marketers quite as much as cold, hard data. That’s right – there are numbers out...
Sales Renewal's insight:

Scary, maybe, but these 11 statistics also point the way to opportunities to get it right. Boooo!

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

#Being13: Teens and social media - CNN.com

#Being13: Teens and social media - CNN.com | Smart Small Business Marketing, by Sales Renewal | Scoop.it
More than 200 eighth graders from across the country allowed their social media feeds to be studied by child development experts who partnered with CNN. This is the first large scale study to analyze what kids actually say to each other on social media and why it matters so deeply to them.

"I think they're addicted to the peer connection and affirmation they're able to get via social media," said child clinical psychologist Marion Underwood, the study's co-author. "To know what each other are doing, where they stand, to know how many people like what they posted, to know how many people followed them today and unfollowed them ... that I think is highly addictive."
Sales Renewal's insight:

CNN found that some teens do not see a distinction between their lives in the real world versus the online world. Yet they'll still post online what they admit they'd never say in person. Also:


  • 61% of teens said they wanted to see if their online posts are getting likes and comments.
  • 36% of teens said they wanted to see if their friends are doing things without them.
  • 21% of teens said they wanted to make sure no one was saying mean things about them.
more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

The Eight-Second Attention Span

The Eight-Second Attention Span | Smart Small Business Marketing, by Sales Renewal | Scoop.it
A survey of Canadian media consumption by Microsoft concluded that the average attention span had fallen to eight seconds, down from 12 in the year 2000. We now have a shorter attention span than goldfish, the study found.
Sales Renewal's insight:

The implications of such a short attention span are profound for marketing.


Now more than ever, it's critical to keep Marketing's Golden Rule in mind: WIIFM (What Is In It For Me)!

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Forbes Editorial Calendar: 5 Lessons For Yearly Blog Planning

Forbes Editorial Calendar: 5 Lessons For Yearly Blog Planning | Smart Small Business Marketing, by Sales Renewal | Scoop.it
You can learn a lot from the Forbes editorial calendar. Planning for the upcoming year, instead of just weeks or months, is a powerful tool.
Sales Renewal's insight:

If you've added "be better at planning our editorial content" to your 2016 goals, this article is a good place to turn for motivation.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Social Media: Eight Hand-picked Image Tools

Social Media: Eight Hand-picked Image Tools | Smart Small Business Marketing, by Sales Renewal | Scoop.it

In general, images in social media posts help to achieve greater success than plain text posts. Here are 8 tools - all either free or with a free option - to try.

Sales Renewal's insight:

Do you use any of these tools? PicMonkey is our go-to image site, and we love Canva, too. There are some other great finds in this list which you can be sure we're in the process of testing out, like Get Funky!

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

5 Reasons Brands Should Use Email in 2016

5 Reasons Brands Should Use Email in 2016 | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Social media may seem more exciting, but studies prove that most people prefer good old-fashioned email. Need more convincing? Read on.
Sales Renewal's insight:

Agreed. Email is one of the essentials of marketing and will continue to be a cornerstone of any solid marketing plan.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

9 Ways Small Businesses Can Be Big on Google

9 Ways Small Businesses Can Be Big on Google | Smart Small Business Marketing, by Sales Renewal | Scoop.it
With diligent attention to the tricks of the online business trade, smaller businesses can climb to that coveted first spot on the search page.
Sales Renewal's insight:

With smart planning, small businesses can have a strong presence even with a limited budget. Taking advantage of online opportunities is key. Here are 9 ways to make sure your SEO efforts pay off:

  1. Include customer reviews and ratings to each product you sell
  2. Use a variety of images and/or videos for each product
  3. Build links to specific product pages instead of just your homepage or other high-level pages (a.k.a. deep-linking)
  4. Use descriptive language for your product listings, making sure to include a variety of keywords related to your products
  5. Encrypt your ecommerce site to signal to Google and your users that your site is trustworthy and secure
  6. If you have a brick and mortar store, be sure to include location-specific keywords on your site
  7. Claim and complete your Google My Business page.
  8. Make your NAP (name, address, phone number) consistent everywhere online
  9. Focus most of your SEO efforts on local, from building links from other local sites and making sure your on-page factors include your location (content, H1/H2 tags, title tags, etc.) to getting reviews from local review sites
more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Hearts on Twitter

Hearts on Twitter | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Stars move over, hearts take their place on Twitter.

Sales Renewal's insight:

Apparently, stars were confusing Twitter users. ("At times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.")

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

How Airlines Are Using Social Media for Seat Selection

How Airlines Are Using Social Media for Seat Selection | Smart Small Business Marketing, by Sales Renewal | Scoop.it
It's called "social seating"
Sales Renewal's insight:

Using your social media profiles to select who you sit next to on your next flight. Wow. What do you think?

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Seven Ways to Use Print Marketing to Win More Business

Seven Ways to Use Print Marketing to Win More Business | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Don't overlook printed materials when you plan your marketing budgets. Printed media can reach customers in a way that online media can't.

Sales Renewal's insight:

Print, tradeshows, live events - all traditional marketing activities that are still highly relevant today.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

A Better Way to Set Your Marketing Budget

A Better Way to Set Your Marketing Budget | Smart Small Business Marketing, by Sales Renewal | Scoop.it

The best way to develop a marketing budget is to treat that budget as if it’s an investment -- something that delivers an expected, quantified return over time. In order to build a strong business case around this concept, a marketer must understand the dynamics of their funnel. Take a deep dive into how new potential customers enter in the top of the funnel, how much you need to invest to find those prospects and help them move through the revenue cycle ...

With this model in place, marketers can run scenarios that show how the budget translates into more leads, opportunities, and wins down the funnel. (They can also quantify the impact budget cuts will have.) At most companies, any significant investment must be supported by a business case that shows it will deliver a “hurdle rate”, or minimum rate of return. If you can make that case, the CFO generally approves it. Of course, some types of activities -- demand generation comes to mind -- are easier to tie to ROI than others, such as brand-building or PR. But no matter what the activity, make “worst case”, “expected case”, and “best case” assumptions to show the range of possible outcomes.

Sales Renewal's insight:

No one would argue that it takes money to make money. Yet when it comes to marketing it's very challenging to view it as an investment too, and not just an expense.


The author does a nice job explaining some of the ways to do a marketing investment analysis, and even makes a plea to treat marketing just like other business investments, even capital spending (are you listening FASB?)


We ourselves have tried to contribute to this change in mindset, for example, we've presented real-life data that shows the more you invest in marketing, the more your leads increase and costs per sale or lead decrease to larger growth (here). 


We even offer a quick, low-cost service, a Marketing Investment Analysis, that will help you figure out what a rationale marketing investment in your business should be.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

How to Market to Goldfish: What Decreasing Attention Spans Mean for Marketers [Infographic]

How to Market to Goldfish: What Decreasing Attention Spans Mean for Marketers [Infographic] | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Discover the facts about the shortening human attention span and what we, as marketers, can do to combat it.
Sales Renewal's insight:

You got us at goldfish. But it's good to know that there are ways to capture the attention of prospects and customers just long enough to take notice of you.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

How to pick the best booth location on exhibitions?

How to pick the best booth location on exhibitions? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Your stall location has a very strong impact on your ability to drive traffic to your booth and collect exhibition leads. Pick it carefully!
Sales Renewal's insight:

Not all trade shows and exhibitions offer the opportunity to select your location, but if you are provided that option, these are some good tips.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Do's and Don'ts of Top-of-Funnel Marketing

Do's and Don'ts of Top-of-Funnel Marketing | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing—not beating them over the head with hard-sell tactics.

Sales Renewal's insight:

Do you have a different strategy for reaching prospects at different stages in the buying cycle? If not, here's some information as to why it's important.


This article makes some key points about top-of-the-funnel (or "V1") prospects, including the most important fact about this group: they don't even know they need your product or service. Therefore, the focus has to be on education...


more...
No comment yet.