Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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How to Design a Website for Multiple Audiences

How to Design a Website for Multiple Audiences | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Determining audience goals is a simple task when you have a simple business structure, like a pizza restaurant, but many of businesses need to address lots of competing user needs on a single website. But do they all need to be addressed on your home page?

Sales Renewal's insight:

It's tempting to try to get all your messages and identify all your audiences on your home page, but at some point, this becomes too much, and your home page will end up speaking to no one.

 

How many messages on your home page are too many?

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How to Maximize Your Content Exposure on LinkedIn

How to Maximize Your Content Exposure on LinkedIn | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Are you taking advantage of all LinkedIn's content marketing features? Discover how to maximize your LinkedIn content exposure.
Sales Renewal's insight:

If you've spent any time on LinkedIn, you've probably realized that it's not always as clear cut as to the best way to use it for your business.

 

That's because at its core, it's a peer-to-peer network, designed primarily for individuals to connect. There are some things you can do, though, to bring visibility to your business.

 

First, share content that's relevant to your business - and of interest to your clients and prospects - from your company page.

 

Take advantage of SlideShare, now part of LinkedIn, to post videos, presentations, webinars and the like.

 

Post on Publisher (as an individual), being sure to reference your company.

 

Invest in the relatively low-cost Sponsored Updates to increase your reach.

 

 

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What Consumers Want From Brand Emails

What Consumers Want From Brand Emails | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Email Marketing - Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra.
Sales Renewal's insight:

Read this article if you've been rethinking the content and focus of your company emails. It seems pretty clear that offers - 20% off, BOGO, free shipping - are what consumers are looking for.

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8 Brand Slogans That Don't Make Any Sense

8 Brand Slogans That Don't Make Any Sense | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Just read it.
Sales Renewal's insight:

The biggest marketing budget in the world can't make up for mistakes like these. What were they thinking? The video is a bonus!

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Infographic: 50 Terrible Work Phrases You Need to Stop Using

Infographic: 50 Terrible Work Phrases You Need to Stop Using | Smart Small Business Marketing, by Sales Renewal | Scoop.it
These phrases felt like game-changers when they first entered the lexicon—but with all due respect, we're no longer thinking outside of the box when we ping someone and ask them to keep their eye on the ball.
Sales Renewal's insight:

Guilty as charged? It can be hard to avoid buzz words, but you can lose credibility in the workplace by using too many. Did they miss any?

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Can You Write a Better Headline Than This? Not Using Old Headline Formulas You Can't

Can You Write a Better Headline Than This? Not Using Old Headline Formulas You Can't | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Do you know the main difference between copy that converts and copy that doesn’t? You might think it’s the story it tells, or the offer it makes, or how well the bullets are written, or any of a dozen things.
Sales Renewal's insight:

Here's a useful formula to keep in mind when writing headlines for your blog posts.

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How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think) | Smart Small Business Marketing, by Sales Renewal | Scoop.it
We analyzed which type of call-to-action generates the most leads for our blog. The results may surprise you.
Sales Renewal's insight:

Anyone with a company blog knows how important it is to include a CTA (call to action) and usually will add one at the end of the post. This article demonstrates how the format and location of your CTA have a direct effect on how well the post will generate leads.

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The Anatomy of the Perfect CTA Button

The Anatomy of the Perfect CTA Button | Smart Small Business Marketing, by Sales Renewal | Scoop.it

The anatomy of the perfect CTA button.

Sales Renewal's insight:

Whether you're in the midst of a website redesign or just reviewing your site to be sure it's effective, this article has some useful tips when it comes to your call to action buttons.

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The Myth About Clicks, Mobile And Desktop

The Myth About Clicks, Mobile And Desktop | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Advertisers looking for consumers to make a purchase, visit their stores or other real world business objectives continue to waste advertising dollars when relying solely on clicks, according to a white paper released Tuesday.

Sales Renewal's insight:

"The Truth about Clicks" shows that not all clicks from search engines or publisher sites drive engaged traffic. This doesn't mean you should abandon all PPC advertising, but it does point to the need to set expectations and monitor results closely.

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How to follow up after an exhibition?

How to follow up after an exhibition? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Tips & tricks on how to properly follow up after an exhibition. Collect customers data and send instant emails to prospects.
Sales Renewal's insight:

It's not enough to attend a trade show. Following up on your prospects and turning them in to leads takes time, but if done correctly is well worth the effort.

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How to Plan and Create Evergreen Content

How to Plan and Create Evergreen Content | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Evergreen content has potential for SEO purposes. Here is a look at how to plan and create content, and where to find ideas.

Sales Renewal's insight:

Not every blog post has to cover late breaking news or special discoveries. Your blog needs a solid stable of quality, evergreen posts - those that have a longer shelf life - that address questions your audience is asking. This article explains how to plan for your evergreen content.

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Introducing a New Real-Time Marketing Metric: ‘EvE’ (effort vs engagement)

Introducing a New Real-Time Marketing Metric: ‘EvE’ (effort vs engagement) | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in marketing is a lack of agility. We need new metrics to help speed up our reaction times.

Sales Renewal's insight:

We've been working on our own EvE metrics (stay tuned for the results!), and agree. It comes down to understanding where to put your efforts to get the best results.

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Marketer Beware

Marketer Beware | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Inbound Marketing isn't for everyone

Sales Renewal's insight:

Inbound marketing "can be effective in some industries in which few vendors have yet to adopt it, in other industries, most new content drowns unnoticed under a tsunami of competing content ...

As a result of these and other factors, inbound is highly inefficient for many B2B companies.

If you work through the data that HubSpot itself provided for 2013, you can see" they had "a contact-to-close rate of just .65 percent — that’s not 65 percent, that is 65/100 of one percent.

HubSpot also reports that its customer acquisition costs almost doubled from $6,671 in 2011 to $11,977 in 2014."

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How to Use Facebook Instant Articles for Business

How to Use Facebook Instant Articles for Business | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Are you thinking of publishing your content on Facebook?

Wondering how to use Facebook Instant Articles?

In this article you'll discover everything you need to know to publish Facebook Instant Articles that stand out in the Facebook news feed.
Sales Renewal's insight:

How to use Facebook's Instant Articles to get your blog posts in front of more readers.

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Social Media & The CEO: What Does the Public Really Want? New Study Shows How Leaders Should Engage via Social

Social Media & The CEO: What Does the Public Really Want? New Study Shows How Leaders Should Engage via Social | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Sixty-four percent of Americans think it’s important for senior business leaders to have an active presence on social media, but they’re not looking for personal anecdotes or business advice, according to highlights from the upcoming fourth edition of The Global Street Fight Study from G&S Business Communications (G&S) and Harris Poll.

Sales Renewal's insight:

Does your company CEO have a voice on social media? If so, are they sharing information the public wants to hear? Read about a recent survey that shows how company news, goals, aspirations are much more important to share than those leaders' personal stories.

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The Content Pyramid, How To Structure A Successful Blog

The Content Pyramid, How To Structure A Successful Blog | Smart Small Business Marketing, by Sales Renewal | Scoop.it
When you want to develop a successful content marketing strategy, the base of that strategy is, of course, your content. I've found that it's easier to conceptualize what content is needed by using a Pyramid.
Sales Renewal's insight:

This is one of the clearest explanations of how to create synergistic content we've read. Following this technique provides good structure to your content creation process.

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How Homebuilders Can Leverage Houzz, Pinterest and Instagram to Generate More Business

How Homebuilders Can Leverage Houzz, Pinterest and Instagram to Generate More Business | Smart Small Business Marketing, by Sales Renewal | Scoop.it
How can homebuilders speak to their audience over digital channels all at once and do so effectively? Social media done right.
Sales Renewal's insight:

A picture is worth a thousand words - and may bring you some customers, too! - especially if you are a "visual" business that takes advantage of image-based sites like Houzz, Pinterest and Instagram.

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How to Productively Build Your Brand On Social Media

How to Productively Build Your Brand On Social Media | Smart Small Business Marketing, by Sales Renewal | Scoop.it
There is a frustrating (yet, quite obvious) reality associated with social media: Being seen and building presence takes a lot of time and effort. Your best bet is to attempt to be more productive with the time that you actually spend on the process. Here are nine ways that will make you a more productive …
Sales Renewal's insight:

A good list of steps to take when looking at your social media efforts.

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60 Facebook Advertising Mistakes that Make You Look like a Rookie

60 Facebook Advertising Mistakes that Make You Look like a Rookie | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Protect your advertising ROI - here are 60 Facebook ad mistakes to avoid.

Sales Renewal's insight:

Facebook advertising can be deceptively simple and straightforward. This article provides concrete examples of what not to do. Some takeaways:

  • You need to have a compelling offer in order to stand out from the crowd;
  • Take advantage of the targeting features and make sure your ad copy speaks to your target;
  • Your image should match your ad;
  • Choose clarity over cleverness in your headlines - you have limited characters to get your point across; and
  • WIFM - have a clear value proposition ("what's in it for me?")

Read the full article before you set up your next campaign.

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5 Ways to Make Your Blog Post Interactive on the Cheap

5 Ways to Make Your Blog Post Interactive on the Cheap | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Five ways to make your blog post more engaging and interactive for readers.
Sales Renewal's insight:

Is it time to breathe some life into your blog posts? This article features five tools you can use to draw your readers in and keep them engaged.

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Google Removes Right Hand Sidebar Ads - Search Engine Journal

Google Removes Right Hand Sidebar Ads - Search Engine Journal | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Starting today, Google will begin phasing out the right hand gutter ads.
Sales Renewal's insight:

A big change coming. Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results. Stay tuned for how this could impact advertisers.

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Manage your Location Data on Google with Yext

Manage your Location Data on Google with Yext | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Yext now offers integration with the new Google My Business API.This allows for rapidly updating key location data such as unforeseen closings or changes to opening hours across Google Search, Google Maps, and ads; controlling the data Google receives about your locations and ensure it is always consistent, authoritative, and up-to-date; and saving time and streamlining your data management process.

Sales Renewal's insight:

Sales Renewal has used Yext for managing nearly all of our clients' online listings presence for several years now. With this integration with Google, we no longer need an extra step of making sure Google listings are in sync with the rest of a client's listings.

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How to Recognize Good Leads at Trade Shows and Exhibitions

How to Recognize Good Leads at Trade Shows and Exhibitions | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Exhibitions are all about collecting leads and converting prospects. Recognizing leads on trade shows & fairs is essential - find good leads on exhibitions!
Sales Renewal's insight:

Visitor vs lead - important to be able to differentiate.

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Fake Online Locksmiths May Be Out to Pick Your Pocket, Too

Fake Online Locksmiths May Be Out to Pick Your Pocket, Too | Smart Small Business Marketing, by Sales Renewal | Scoop.it
They are call centers — often out of state, sometimes in a different country — that use a high-tech ruse to trick Google into presenting them as physical stores in your neighborhood. These operations, known as lead generators, or lead gens for short, keep a group of poorly trained subcontractors on call. After your details are forwarded, usually via text, one of those subcontractors jumps in a car and heads to your vehicle or home. That is when the trouble starts.
Sales Renewal's insight:

If you are a local merchant, it is bad news to read that the scourge of online florists--call centers that manipulate SEO to fraudulently claim they're local--have begun praying on other retail business categories.


If you haven't yet, do review your SEO program to make sure you're inoculated.

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