Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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7 Strategies For Selling Marketing To Your CEO

7 Strategies For Selling Marketing To Your CEO | Smart Small Business Marketing, by Sales Renewal | Scoop.it

What can a CMO do to get better strategic support and key resources from a CEO?

Sales Renewal's insight:

No one said it would be easy to get buy in for your marketing programs.  In fact, according to a Forbes Insights survey, 69% of CEOs said they thought their companies waste money on marketing initiatives.

 

But we also know that without any marketing efforts, your business runs the risk of being dead in the water.

 

One of the keys to management buy in is to support your requests or plans with data that speaks to the bottom line. For example, strategy #4 in this article emphasizes using strong insights to show why your approach is working—or how it may need to be adjusted—as a way to strengthen your position and get leadership on your side. Equally compelling is using analytics for predictive modeling.

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9 Ways to Use Visual Content in Your Social Media Strategy

9 Ways to Use Visual Content in Your Social Media Strategy | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Looking for ways to use visual content in your social media strategy? Here's 9 visual marketing ideas guaranteed to keep your audience coming back for more!
Sales Renewal's insight:

Good advice

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5 Important Steps to Exit Planning

5 Important Steps to Exit Planning | Smart Small Business Marketing, by Sales Renewal | Scoop.it
If you want to sell your online business, you're going to require a strategy.
Sales Renewal's insight:

This article is geared to selling an online business, but it includes good advice for just about anyone thinking of creating an exit plan.

 

The big 5:

  1. Timing - Understand the business climate enough to know when to sell your business
  2. Finances - Make sure your financial house is in order and you have accurate and detailed financial information available. (Looking for accounting help? Check out SmartBooks Corp.)
  3. Shared Knowledge - standardizing procedures and business knowledge so others can take over for you. (To understand skill and knowledge transfer problems created by a rapidly changing workforce and competitive environment, we recommend subscribing to the Smart Workforce Strategies blog.)
  4. Online Presence* - do you have a modern, responsive website? Is your business presented in a consistent manner in directories and other listings sites? (Use Sales Renewal's helpful scan tool to see how your business appears online.)
  5. Succession Plan - along with standardizing procedures, there needs to be a clear path to succession.

 

* Sales Renewal believes this should be taken one step further. Successful exit planning requires not only a good online presence, but a comprehensive marketing plan that will help you meet your revenue and sales goals.

 

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Is "SEO" the Right Term Anymore?

Is "SEO" the Right Term Anymore? | Smart Small Business Marketing, by Sales Renewal | Scoop.it

SEO today is a complex role — one that goes far beyond simply ensuring that search engine crawlers can access and parse your website. Doing the job well requires a working knowledge of many different online marketing channels, along with an understanding of how these various channels work together to enhance search engine visibility and create a great user experience.

Sales Renewal's insight:

It's not suffice to conduct a technical audit, optimize your web pages, and focus on ranking for individual keywords. And if your SEO firm's capabilities stop there, it's time to consider another option.

 

Sales Renewal's SEO services include all of the above, of course, but also focus on content, social media, the customer journey - in other words, SEO cannot be "done" in a vacuum.

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Ecommerce Email Marketing: 10 Tips to Boost Product Sales

Ecommerce Email Marketing: 10 Tips to Boost Product Sales | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search.
Sales Renewal's insight:

Ignore email marketing at your peril! This article reinforces the importance of supporting your e-commerce efforts with email marketing and can be used as a helpful checklist of things you can put into action today.

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Brands Need to Focus on Content or Risk Failure

Brands Need to Focus on Content or Risk Failure | Smart Small Business Marketing, by Sales Renewal | Scoop.it
It is important to focus on the right inputs if you want content to truly transform business performance.
Sales Renewal's insight:

Ever stopped and wondered why you were ______... Fill in the blank with any marketing tactic: blogging, emailing, interacting on social media, "doing" SEO, advertising, sending direct mail.

 

We continually review our clients' marketing programs, from quarterly plans to monthly reviews to day-to-day changes, to be sure we are addressing the clients' needs in the most effective manner.

 

Content marketing can be one of your biggest investments and yet one of the more fluid, changing programs to manage. This article brings it back to the basics: Understand your audiences; have a plan; create quality content; and focus on integration, not silos.

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10 Tips for Making Popups Go the Extra Mile for Your Business

10 Tips for Making Popups Go the Extra Mile for Your Business | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Web Sites - Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But they need to be done properly.

Sales Renewal's insight:

Popups - if you are still from the school of "pop ups on my website? never!," it may be time to rethink your position.

 

We admit, they used to annoy us so much that we would never recommend them to a client. But today, when it comes to growing mailing lists, Sales Renewal has evolved to a new best practice for e-commerce clients and any service client with an active content marketing program. So rather than counting on visitors noticing a "join our list" link somewhere on a page, we proactively pop up a dialog asking if they want to join. And subscriptions have skyrocketed.

 

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48 Instagram Stats That'll Help You Improve Your Posting Strategy

48 Instagram Stats That'll Help You Improve Your Posting Strategy | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Instagram's more than 400 million active users place it well ahead of Twitter (310 million active users) Snapchat (200 million active users), and Pinterest (100 million active users).
Sales Renewal's insight:

To reach Instagram's users, businesses need to be smart about what they post, when they post, how often they post, and whom they're targeting. Find out more about the site's skyrocketing growth and then get in touch if you'd like some help integrating Instagram into your social media marketing plan.

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10 Techniques to Successfully Amplify Your Content Marketing

10 Techniques to Successfully Amplify Your Content Marketing | Smart Small Business Marketing, by Sales Renewal | Scoop.it

If you want to generate better results, you have to do more than just produce content. Learn how to amplify your content to maximize distribution and impact.

Sales Renewal's insight:

Write it and they will come? Only if you follow through by letting people know your content exists. These tips will help with one of the most important steps in content marketing: "amplify", or get the word out.

 

Some of our go-to techniques:

- Keep sharing your most popular posts

- Update and republish relevant, evergreen posts

- Curate similar content (and include a link to your original post)

 

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Cultivating Brand Loyalty in Even the Toughest Customer

Cultivating Brand Loyalty in Even the Toughest Customer | Smart Small Business Marketing, by Sales Renewal | Scoop.it
As Americans rack up more rewards memberships, but use fewer of them regularly, companies are rethinking their loyalty programs.
Sales Renewal's insight:

Loyalty programs offer many benefits

  • 80% of consumers “said they were more likely to continue doing business with brands that offered loyalty programs
  • "Research also shows that while people say discounts are important, they also “overwhelmingly say they want special treatment and offers not available to others in a loyalty program,” Ms. Collins said. “They come for the perks, but they stay for the experience.”
  • You can even personalize Loyalty interactions to make them more effective, “merchants can use beacon technology [such as Sales Renewal can provide] to send a special message to your smartphone as you walk by a store”

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10 Things People Still Get Wrong About Local SEO

10 Things People Still Get Wrong About Local SEO | Smart Small Business Marketing, by Sales Renewal | Scoop.it
A Huge Radius Will Make Me Rank Better for Local Cities
Sales Renewal's insight:

Do you still believe targeting keywords for Local Search is irrelevant? Claiming a Google listing will automatically increase search visibility? A huge radius will make you rank better for local cities? Find out why any of these - plus seven other myths - are not true.

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7 New Twitter Features You May Have Missed

7 New Twitter Features You May Have Missed | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Uncover seven of Twitter's latest features -- from accessible images to native GIF search -- that you may have missed.
Sales Renewal's insight:

Social media sites are continually evolving - this article highlights some useful Twitter updates, including the ability to use media without it counting towards the 140 character limit.

 

This is important, as according to a recent HubSpot study, tweets with images resulted in 18% more clickthroughs and 150% more retweets.

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Stop Writing Web Copy That Over Explains Everything

Stop Writing Web Copy That Over Explains Everything | Smart Small Business Marketing, by Sales Renewal | Scoop.it

It's 2016, and we're still writing web copy like it's pioneer days for the internet. How to quit writing "Welcome to Our Website" all over everything.

Sales Renewal's insight:

Which comes first when writing for the web - design or copy? Sometimes, important ideas can be conveyed by design alone, and "explainer text" is often redundant.

 

A print ad doesn't need to introduce itself (have you ever seen, “Welcome to the print ad we purchased in this magazine,”) and neither does your website (banish "welcome to our website" approach). And it's probably safe to assume that your visitors understand what to do when they see a button or a hyperlink, so "click here" does not add a whole lot of value.

 

Read the article for more ideas about redundant copy that can be eliminated from your website.

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The Neighborhood Bookstore’s Unlikely Ally? The Internet

The Neighborhood Bookstore’s Unlikely Ally? The Internet | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Mom-and-pop bookstores are emerging from the decimation of the last decade to inspire a loyal customer base.

Sales Renewal's insight:

Interesting article about how the clever, planned-for use of people, service and technology is allowing some local bookstores to flourish even in the face of Amazon and Barnes & Noble.

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The Real Reason Why Millennials' Buying Behavior Is Difficult to Influence

The Real Reason Why Millennials' Buying Behavior Is Difficult to Influence | Smart Small Business Marketing, by Sales Renewal | Scoop.it
We've been marketed to our entire lives..even before we knew 'marketing' was a thing. Did transparency exist in the world we inherited? What made us cynical?
Sales Renewal's insight:

A good read if millennials are in your marketing mix. The article provides some helpful insights into why millennials rely on each other for validation, and why nearly  two-thirds of them won’t make a major purchase decision without doing peer crowdsourcing.

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Why Marketers Can’t Afford to Chase a Silver Bullet Strategy

Why Marketers Can’t Afford to Chase a Silver Bullet Strategy | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Too many marketers chase a "silver bullet" strategy, in which a single tactic will address all their challenges. Here's what to do instead.

Sales Renewal's insight:

It's worth repeating - focusing on a single tactic to market your business is not the way to go. B2B marketers need to take a holistic view of the buyer’s journey and apply the right marketing tactics (plural) at the right times.

 

For example, since it's been shown that B2B buyers complete over 60 percent of the buying journey before contacting a business. That means that your content marketing shouldn't be all about selling prospects on your products, but rather helping them locate valuable information while they’re in the research phase—or better yet, helping them self-educate about solutions to their key challenges.

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Five ways to improve your organic reach on Facebook

Five ways to improve your organic reach on Facebook | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Organic reach on Facebook is abysmal and getting worse, according to the latest announcement from the social network that's visited by more than a billion users.

Sales Renewal's insight:

What do unicorns and donkeys have to do with Facebook? Let's just say that if you're interested in increasing your organic Facebook reach, you want to have more unicorns in you content stable. Read on for some useful ways to amplify your Facebook reach.

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Engagement Is a B.S. Metric and Your Ad Agency Knows It

Engagement Is a B.S. Metric and Your Ad Agency Knows It | Smart Small Business Marketing, by Sales Renewal | Scoop.it
There's a better way to measure ad effectiveness than clicks, impressions and viewability, writes Justin Adler.
Sales Renewal's insight:

It's interesting to see Ad Age finally coming around to the perspective Sales Renewal has had since its founding 7+ years ago: only real-world performance metrics should count when you're benchmarking marketing.  They haven't, however, yet adopted our belief that the most important performance metric of all should be sales (as this is the one we rely on).

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2016 Email Marketing Metrics Benchmark Study

2016 Email Marketing Metrics Benchmark Study | Smart Small Business Marketing, by Sales Renewal | Scoop.it

This 2016 Email Marketing Metrics Benchmark will allow you to discover how you measure up across 25 open, click-through, list churn and mobile metrics, plus get insights on:

  • Industry-specific comparisons and geographic breakouts from across the world
  • Device usage, holiday trends, transactional emails and engagement rates
  • Benchmarks beyond "average," including median and top-performing quartiles
  • Using this data and related best practices to improve your email program
Sales Renewal's insight:

Good metrics to digest and understand for any email marketer.

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How to Get Past the Dreaded SEO Plateau

How to Get Past the Dreaded SEO Plateau | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Progress starts slowing down, and organic traffic stops growing.

That "SEO plateau" affects almost every business that uses search engine marketing as part of its marketing strategy. Getting past the plateau is one of the greatest challenges of online businesses.
Sales Renewal's insight:

You're not alone if, even with strong content and high ranking through SEO, you've started to notice diminishing returns. Your organic traffic may not be growing at the same rate, or your keyword rankings are stagnant.

 

This plateau is actually a good sign that your SEO program is working. But, you can take various steps to improve your SEO performance.

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Miscalculation: The Little Big Horn Of Exit Planning - Forbes

Miscalculation: The Little Big Horn Of Exit Planning - Forbes | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In my company’s 2014 survey of business owners, we included these two questions

When do you want to exit your business?
What prevents you from planning your exit?

75% responded with some version of “I have little or no sense of urgency” and “I’m not planning until I’m ready to exit.”
Sales Renewal's insight:

Any business owner disagree with: "It’s far better to start planning two years earlier than you think necessary than five minutes too late."

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Using Email Addresses for Re-Targeting

Using Email Addresses for Re-Targeting | Smart Small Business Marketing, by Sales Renewal | Scoop.it

You can do a lot more with your email address list than just email them Depending on the size of the business you work for, you might have an email list of.

Sales Renewal's insight:

Take your email list to the next level by combining it with re-targeted advertising. Even if you have a very small ad budget, you can take advantage of the re-targeting options available on Facebook, Twitter, and Google.

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8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)

8 Mistakes Even Professional Content Writers Make (And How to Avoid Them) | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Check out this list of eight common mistakes that professional content writers fall victim to.
Sales Renewal's insight:

From proofreading to editing to understanding your readers, these are writing mistakes that should be on your radar screen to avoid.

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Four Key Metric Groups for B2B Marketers

Four Key Metric Groups for B2B Marketers | Smart Small Business Marketing, by Sales Renewal | Scoop.it

B2B is such a great space for marketers because nearly all the pieces are just so measurable. That means we can be accountable, shift efforts to what’s working best and deliver on experiences, content and ideas that delight our customers.

Sales Renewal's insight:

This article reviews four of types of metrics key to succeeding in the B2B marketing space:

  1. Lead generation metrics (ROI of ads & campaigns; raw leads; quality of leads);
  2. Top of funnel metrics (Visitors to most popular landing pages;
    Organic / non-paid traffic; PR and non-paid media impact)
  3. Community & nurturing metrics (Email metrics; Time to respond for user questions)
  4. Customer satisfaction / loyalty metrics (NPS score; Survey data )

Read the article for more details about each of these metrics groups. How many of them are you using?

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Landing Pages Defined in 60 Seconds [Animated Video] - Copyblogger -

Landing Pages Defined in 60 Seconds [Animated Video] - Copyblogger - | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Watch the animated video for the term "landing page" from our Content Marketing Glossary that helps you master content marketing terms.
Sales Renewal's insight:

If you didn't understand landing pages before, give yourself 60 seconds and it will become crystal clear!

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