Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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10 Tips for Making Popups Go the Extra Mile for Your Business

10 Tips for Making Popups Go the Extra Mile for Your Business | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Web Sites - Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But they need to be done properly.

Sales Renewal's insight:

Popups - if you are still from the school of "pop ups on my website? never!," it may be time to rethink your position.

 

We admit, they used to annoy us so much that we would never recommend them to a client. But today, when it comes to growing mailing lists, Sales Renewal has evolved to a new best practice for e-commerce clients and any service client with an active content marketing program. So rather than counting on visitors noticing a "join our list" link somewhere on a page, we proactively pop up a dialog asking if they want to join. And subscriptions have skyrocketed.

 

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48 Instagram Stats That'll Help You Improve Your Posting Strategy

48 Instagram Stats That'll Help You Improve Your Posting Strategy | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Instagram's more than 400 million active users place it well ahead of Twitter (310 million active users) Snapchat (200 million active users), and Pinterest (100 million active users).
Sales Renewal's insight:

To reach Instagram's users, businesses need to be smart about what they post, when they post, how often they post, and whom they're targeting. Find out more about the site's skyrocketing growth and then get in touch if you'd like some help integrating Instagram into your social media marketing plan.

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10 Techniques to Successfully Amplify Your Content Marketing

10 Techniques to Successfully Amplify Your Content Marketing | Smart Small Business Marketing, by Sales Renewal | Scoop.it

If you want to generate better results, you have to do more than just produce content. Learn how to amplify your content to maximize distribution and impact.

Sales Renewal's insight:

Write it and they will come? Only if you follow through by letting people know your content exists. These tips will help with one of the most important steps in content marketing: "amplify", or get the word out.

 

Some of our go-to techniques:

- Keep sharing your most popular posts

- Update and republish relevant, evergreen posts

- Curate similar content (and include a link to your original post)

 

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Cultivating Brand Loyalty in Even the Toughest Customer

Cultivating Brand Loyalty in Even the Toughest Customer | Smart Small Business Marketing, by Sales Renewal | Scoop.it
As Americans rack up more rewards memberships, but use fewer of them regularly, companies are rethinking their loyalty programs.
Sales Renewal's insight:

Loyalty programs offer many benefits

  • 80% of consumers “said they were more likely to continue doing business with brands that offered loyalty programs
  • "Research also shows that while people say discounts are important, they also “overwhelmingly say they want special treatment and offers not available to others in a loyalty program,” Ms. Collins said. “They come for the perks, but they stay for the experience.”
  • You can even personalize Loyalty interactions to make them more effective, “merchants can use beacon technology [such as Sales Renewal can provide] to send a special message to your smartphone as you walk by a store”

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10 Things People Still Get Wrong About Local SEO

10 Things People Still Get Wrong About Local SEO | Smart Small Business Marketing, by Sales Renewal | Scoop.it
A Huge Radius Will Make Me Rank Better for Local Cities
Sales Renewal's insight:

Do you still believe targeting keywords for Local Search is irrelevant? Claiming a Google listing will automatically increase search visibility? A huge radius will make you rank better for local cities? Find out why any of these - plus seven other myths - are not true.

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7 New Twitter Features You May Have Missed

7 New Twitter Features You May Have Missed | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Uncover seven of Twitter's latest features -- from accessible images to native GIF search -- that you may have missed.
Sales Renewal's insight:

Social media sites are continually evolving - this article highlights some useful Twitter updates, including the ability to use media without it counting towards the 140 character limit.

 

This is important, as according to a recent HubSpot study, tweets with images resulted in 18% more clickthroughs and 150% more retweets.

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Stop Writing Web Copy That Over Explains Everything

Stop Writing Web Copy That Over Explains Everything | Smart Small Business Marketing, by Sales Renewal | Scoop.it

It's 2016, and we're still writing web copy like it's pioneer days for the internet. How to quit writing "Welcome to Our Website" all over everything.

Sales Renewal's insight:

Which comes first when writing for the web - design or copy? Sometimes, important ideas can be conveyed by design alone, and "explainer text" is often redundant.

 

A print ad doesn't need to introduce itself (have you ever seen, “Welcome to the print ad we purchased in this magazine,”) and neither does your website (banish "welcome to our website" approach). And it's probably safe to assume that your visitors understand what to do when they see a button or a hyperlink, so "click here" does not add a whole lot of value.

 

Read the article for more ideas about redundant copy that can be eliminated from your website.

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Marketer Beware

Marketer Beware | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Inbound Marketing isn't for everyone

Sales Renewal's insight:

Inbound marketing "can be effective in some industries in which few vendors have yet to adopt it, in other industries, most new content drowns unnoticed under a tsunami of competing content ...

As a result of these and other factors, inbound is highly inefficient for many B2B companies.

If you work through the data that HubSpot itself provided for 2013, you can see" they had "a contact-to-close rate of just .65 percent — that’s not 65 percent, that is 65/100 of one percent.

HubSpot also reports that its customer acquisition costs almost doubled from $6,671 in 2011 to $11,977 in 2014."

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How to Use Facebook Instant Articles for Business

How to Use Facebook Instant Articles for Business | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Are you thinking of publishing your content on Facebook?

Wondering how to use Facebook Instant Articles?

In this article you'll discover everything you need to know to publish Facebook Instant Articles that stand out in the Facebook news feed.
Sales Renewal's insight:

How to use Facebook's Instant Articles to get your blog posts in front of more readers.

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Social Media & The CEO: What Does the Public Really Want? New Study Shows How Leaders Should Engage via Social

Social Media & The CEO: What Does the Public Really Want? New Study Shows How Leaders Should Engage via Social | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Sixty-four percent of Americans think it’s important for senior business leaders to have an active presence on social media, but they’re not looking for personal anecdotes or business advice, according to highlights from the upcoming fourth edition of The Global Street Fight Study from G&S Business Communications (G&S) and Harris Poll.

Sales Renewal's insight:

Does your company CEO have a voice on social media? If so, are they sharing information the public wants to hear? Read about a recent survey that shows how company news, goals, aspirations are much more important to share than those leaders' personal stories.

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The Content Pyramid, How To Structure A Successful Blog

The Content Pyramid, How To Structure A Successful Blog | Smart Small Business Marketing, by Sales Renewal | Scoop.it
When you want to develop a successful content marketing strategy, the base of that strategy is, of course, your content. I've found that it's easier to conceptualize what content is needed by using a Pyramid.
Sales Renewal's insight:

This is one of the clearest explanations of how to create synergistic content we've read. Following this technique provides good structure to your content creation process.

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How Homebuilders Can Leverage Houzz, Pinterest and Instagram to Generate More Business

How Homebuilders Can Leverage Houzz, Pinterest and Instagram to Generate More Business | Smart Small Business Marketing, by Sales Renewal | Scoop.it
How can homebuilders speak to their audience over digital channels all at once and do so effectively? Social media done right.
Sales Renewal's insight:

A picture is worth a thousand words - and may bring you some customers, too! - especially if you are a "visual" business that takes advantage of image-based sites like Houzz, Pinterest and Instagram.

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How to Productively Build Your Brand On Social Media

How to Productively Build Your Brand On Social Media | Smart Small Business Marketing, by Sales Renewal | Scoop.it
There is a frustrating (yet, quite obvious) reality associated with social media: Being seen and building presence takes a lot of time and effort. Your best bet is to attempt to be more productive with the time that you actually spend on the process. Here are nine ways that will make you a more productive …
Sales Renewal's insight:

A good list of steps to take when looking at your social media efforts.

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How to Get Past the Dreaded SEO Plateau

How to Get Past the Dreaded SEO Plateau | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Progress starts slowing down, and organic traffic stops growing.

That "SEO plateau" affects almost every business that uses search engine marketing as part of its marketing strategy. Getting past the plateau is one of the greatest challenges of online businesses.
Sales Renewal's insight:

You're not alone if, even with strong content and high ranking through SEO, you've started to notice diminishing returns. Your organic traffic may not be growing at the same rate, or your keyword rankings are stagnant.

 

This plateau is actually a good sign that your SEO program is working. But, you can take various steps to improve your SEO performance.

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Miscalculation: The Little Big Horn Of Exit Planning - Forbes

Miscalculation: The Little Big Horn Of Exit Planning - Forbes | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In my company’s 2014 survey of business owners, we included these two questions

When do you want to exit your business?
What prevents you from planning your exit?

75% responded with some version of “I have little or no sense of urgency” and “I’m not planning until I’m ready to exit.”
Sales Renewal's insight:

Any business owner disagree with: "It’s far better to start planning two years earlier than you think necessary than five minutes too late."

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Using Email Addresses for Re-Targeting

Using Email Addresses for Re-Targeting | Smart Small Business Marketing, by Sales Renewal | Scoop.it

You can do a lot more with your email address list than just email them Depending on the size of the business you work for, you might have an email list of.

Sales Renewal's insight:

Take your email list to the next level by combining it with re-targeted advertising. Even if you have a very small ad budget, you can take advantage of the re-targeting options available on Facebook, Twitter, and Google.

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8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)

8 Mistakes Even Professional Content Writers Make (And How to Avoid Them) | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Check out this list of eight common mistakes that professional content writers fall victim to.
Sales Renewal's insight:

From proofreading to editing to understanding your readers, these are writing mistakes that should be on your radar screen to avoid.

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Four Key Metric Groups for B2B Marketers

Four Key Metric Groups for B2B Marketers | Smart Small Business Marketing, by Sales Renewal | Scoop.it

B2B is such a great space for marketers because nearly all the pieces are just so measurable. That means we can be accountable, shift efforts to what’s working best and deliver on experiences, content and ideas that delight our customers.

Sales Renewal's insight:

This article reviews four of types of metrics key to succeeding in the B2B marketing space:

  1. Lead generation metrics (ROI of ads & campaigns; raw leads; quality of leads);
  2. Top of funnel metrics (Visitors to most popular landing pages;
    Organic / non-paid traffic; PR and non-paid media impact)
  3. Community & nurturing metrics (Email metrics; Time to respond for user questions)
  4. Customer satisfaction / loyalty metrics (NPS score; Survey data )

Read the article for more details about each of these metrics groups. How many of them are you using?

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Landing Pages Defined in 60 Seconds [Animated Video] - Copyblogger -

Landing Pages Defined in 60 Seconds [Animated Video] - Copyblogger - | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Watch the animated video for the term "landing page" from our Content Marketing Glossary that helps you master content marketing terms.
Sales Renewal's insight:

If you didn't understand landing pages before, give yourself 60 seconds and it will become crystal clear!

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How to Design a Website for Multiple Audiences

How to Design a Website for Multiple Audiences | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Determining audience goals is a simple task when you have a simple business structure, like a pizza restaurant, but many of businesses need to address lots of competing user needs on a single website. But do they all need to be addressed on your home page?

Sales Renewal's insight:

It's tempting to try to get all your messages and identify all your audiences on your home page, but at some point, this becomes too much, and your home page will end up speaking to no one.

 

How many messages on your home page are too many?

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How to Maximize Your Content Exposure on LinkedIn

How to Maximize Your Content Exposure on LinkedIn | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Are you taking advantage of all LinkedIn's content marketing features? Discover how to maximize your LinkedIn content exposure.
Sales Renewal's insight:

If you've spent any time on LinkedIn, you've probably realized that it's not always as clear cut as to the best way to use it for your business.

 

That's because at its core, it's a peer-to-peer network, designed primarily for individuals to connect. There are some things you can do, though, to bring visibility to your business.

 

First, share content that's relevant to your business - and of interest to your clients and prospects - from your company page.

 

Take advantage of SlideShare, now part of LinkedIn, to post videos, presentations, webinars and the like.

 

Post on Publisher (as an individual), being sure to reference your company.

 

Invest in the relatively low-cost Sponsored Updates to increase your reach.

 

 

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What Consumers Want From Brand Emails

What Consumers Want From Brand Emails | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Email Marketing - Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra.
Sales Renewal's insight:

Read this article if you've been rethinking the content and focus of your company emails. It seems pretty clear that offers - 20% off, BOGO, free shipping - are what consumers are looking for.

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8 Brand Slogans That Don't Make Any Sense

8 Brand Slogans That Don't Make Any Sense | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Just read it.
Sales Renewal's insight:

The biggest marketing budget in the world can't make up for mistakes like these. What were they thinking? The video is a bonus!

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Infographic: 50 Terrible Work Phrases You Need to Stop Using

Infographic: 50 Terrible Work Phrases You Need to Stop Using | Smart Small Business Marketing, by Sales Renewal | Scoop.it
These phrases felt like game-changers when they first entered the lexicon—but with all due respect, we're no longer thinking outside of the box when we ping someone and ask them to keep their eye on the ball.
Sales Renewal's insight:

Guilty as charged? It can be hard to avoid buzz words, but you can lose credibility in the workplace by using too many. Did they miss any?

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