Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Breaking down the four categories of website content - ContentLEAD

Breaking down the four categories of website content - ContentLEAD | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Having trouble figuring out what content your website should publish? Think about these four categories to determine what your business might have to offer.
Audrey T's insight:

Clearly laid out descriptions of the different types of content you can consider for your blog or website. The key is finding a good mix of these: topical news; promotional posts; instructional content; and "knowledge" pieces.

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Which Social Platform Affects Your SEO? | Social Media Today

Which Social Platform Affects Your SEO? | Social Media Today | Smart Small Business Marketing, by Sales Renewal | Scoop.it

In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization.


How Social Affects SearchThe traditional approach to SEO has been centered on creating excellent content that is easily searchable via search engine bots. To be clear, this approach is still perfectly valid.


The main difference now is that there is a social layer to this type of SEO-friendly content development. In addition to being high-quality, your web content must be sharable. Factors like your brand’s connections with other social media users and how many people “like” or “+1″ your posts also influence search engine rankings. The key here is to not focus on a content strategy or purely on a social strategy, but to align social media efforts with content....


Via Jeff Domansky
Audrey T's insight:

The debate continues, and still remains to be resolved. We think "somewhere between “absolutely” and “not quite" " is a good perspective.

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Jeff Domansky's curator insight, March 14, 2014 3:31 AM

Exploring SEO impact from various social media channels.

WebTech Group's curator insight, August 6, 2014 3:47 PM

Good info, which is why you need to read about our ePostings.  While Facebook and Twitter are good they should not be your only social media sites used for content distribution.

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10 Simple Twitter Tactics That Will Get You More Traffic Today

Are you struggling to harness the power of Twitter to promote to your content? Try these 10 simple tactics and drive more traffic to your blog today.
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Quick Tip Tuesday: Writing Better Headlines

Quick Tip Tuesday: Writing Better Headlines | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Write for the SEO value, write for the reader. Write to be clever, write for clarity. When you’re writing a blog post, or a page on your website, finding the right balance between writing for SEO and writing to make your content stand out for the reader
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317 Power Words That'll Instantly Make You a Better Writer

317 Power Words That'll Instantly Make You a Better Writer | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Ever wish there was a shortcut to tap into your readers' emotions? An easy way to make them feel exactly what you want? Well now there is!
Audrey T's insight:

How many of these power words appear in your writing?

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4 Secrets to Making Project Management Work - The Magic Wand

4 Secrets to Making Project Management Work - The Magic Wand | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Ahh, the perfect project management system. It organizes tasks and projects, taking into account the availability of each member of the company and other resources needed; lets everyone know what is due when, and can produce a schedule that is accurate...

Audrey T's insight:

The 4 secrets, summarized:

1. The schedule doesn't update itself.

2. New projects - or even tasks! - don’t add themselves.

3. The program can only pester so much.

4. The program has to accommodate multiple work styles.

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Do You Want a Lot More Social Media Views?

Do You Want a Lot More Social Media Views? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The difference between social media and all media that preceded it is simple: in social media, it is easy to make changes. That's why I never - ever - stop tinkering around with my work.Let me use my
Audrey T's insight:

Some good tips about creating in this article:

Pay attention to your headlines

Use images

Edit, edit, edit

Keep your content focused

Find the hook that keeps you unique


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11 Content Marketing and Social Media Tools to Try

11 Content Marketing and Social Media Tools to Try | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Some of our favorite tools for content creation and social media promotion.

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18 Ways to Improve Your Facebook News Feed Performance Social ...

18 Ways to Improve Your Facebook News Feed Performance Social ... | Smart Small Business Marketing, by Sales Renewal | Scoop.it
These network shares cause a trending effect among friends connected to your business. When people see several of their friends talking about a topic, they're more likely to be interested in that topic and click over to read ...
Audrey T's insight:

We've been seeing dramatically lower results in Company Facebook feeds. Here are some actionable ways to turn these results around.

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Easy, Time-Saving Tip: Schedule Your Facebook Posts

Easy, Time-Saving Tip: Schedule Your Facebook Posts | Smart Small Business Marketing, by Sales Renewal | Scoop.it
This is a very easy but valuable tip that we share with our clients who opt for social media coaching (rather than a more comprehensive content management program). It's a quick lesson in how to schedule posts on your Facebook Page.
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Social Media Tips for New Businesses

Social Media Tips for New Businesses | Smart Small Business Marketing, by Sales Renewal | Scoop.it
You’re a new business with zero online followers... where do you start? Here are some social media tips for new businesses. (Just starting your #Business on #SocialMedia? Here are some helpful tips.

Via TechinBiz
Audrey T's insight:

We've all been there - read one company's one-year-later insights.

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6 Tips for Proper Social Media Etiquette in the New Year - Huffington Post

6 Tips for Proper Social Media Etiquette in the New Year - Huffington Post | Smart Small Business Marketing, by Sales Renewal | Scoop.it
6 Tips for Proper Social Media Etiquette in the New Year
Huffington Post
As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
Audrey T's insight:

We're often asked about social etiquette - here are some good, clear tips.

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100 Practical Ideas for Small-Business Blog Posts

Audrey T's insight:

Quite a list of ideas - no complaining that there's nothing to write about now!

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Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses

Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer.
Audrey T's insight:

Wouldn't that be great - a Google search update that has small businesses in mind. We're staying tuned!

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Quick Tip Tuesday: March Digital Marketing Advice Roundup

Quick Tip Tuesday: March Digital Marketing Advice Roundup | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Each month we start our Quick Tip Tuesday with a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use right away and also provided a link to the full articles
Audrey T's insight:

Quick tips to help with your blog, email newsletters, social media and other digital marketing efforts.

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Stock photos that don’t suck

Stock photos that don’t suck | Smart Small Business Marketing, by Sales Renewal | Scoop.it
A list of places to find the best free stock photos
Audrey T's insight:

Ever find yourself hunting around for the perfect image for your blog post? This is a list of great websites that offer free photos. Worth bookmarking!

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12 Most Engaging Ways to Have Better Conversations

12 Most Engaging Ways to Have Better Conversations | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Carol Ann Stanger makes her point in the 12 Most Engaging Ways to Have Better Conversations.
Audrey T's insight:

Useful tips for any conversation, whether in real life, face-to-face, or digitally, via your social media channels.


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Six Work Lessons Marketing Pros Can Learn From Social Media Best-Practices

Six Work Lessons Marketing Pros Can Learn From Social Media Best-Practices | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Taking lessons from social media and applying them to real-world business situations. 

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Quirky Email Marketing Makeover: Good To Great - ScentTrail Marketing

Quirky Email Marketing Makeover: Good To Great - ScentTrail Marketing | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In this Quirky.com Email Marketing Makeover we share hard won tips for how to improve your email marketing open rates and conversions.
Audrey T's insight:

We like "cut your message in half - twice." There's always room to edit, and short and sweet seems to be most effective.

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Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment | Smart Small Business Marketing, by Sales Renewal | Scoop.it

If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works.


Via Kamal Bennani
Audrey T's insight:

Agreed: Integrated strategies work much better than stand-alone initiatives.

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How to Use Twitter Lists to Follow Thousands (and Appear Superhuman)

How to Use Twitter Lists to Follow Thousands (and Appear Superhuman) | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Having trouble managing your Twitter presence with so many followers? Here are 10 ways to use Twitter Lists to be an *ever-present engager* with them all.
Audrey T's insight:

Straightforward ways to use Twitter lists - try one this week and see what happens!

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How to Write a Good Blog Post for Today’s SEO

How to Write a Good Blog Post for Today’s SEO | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal has a team of very skilled – and clever – writers who produce top-quality content for our clients’ company blogs. The fact that we have these great writers is critical in today’s online marketing world, because, as has
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6 Random Social Media Tips to Help You Improve Your Marketing Today - - The Buffer Blog

6 Random Social Media Tips to Help You Improve Your Marketing Today - - The Buffer Blog | Smart Small Business Marketing, by Sales Renewal | Scoop.it
When it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines, and the like.
Audrey T's insight:

Pay attention to the Twitter tips  #1 and #3 - easy enough to do.

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10 Tips on Writing Advertising Content from David Ogilvy

10 Tips on Writing Advertising Content from David Ogilvy | Smart Small Business Marketing, by Sales Renewal | Scoop.it
David Ogilvy was the original "Mad Man." What are some of his secrets for creating compelling, well-written content?
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