Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Just 42% of companies are able to measure customer lifetime value

Just 42% of companies are able to measure customer lifetime value | Smart Small Business Marketing, by Sales Renewal | Scoop.it

For companies looking to improve retention rates, customer lifetime value (CLV) is a crucial concept, but one which companies find hard to measure.


Via Fred Zimny
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Transcript of "10 top time-saving tech tips"

Transcript of "10 top time-saving tech tips" | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Tech columnist David Pogue shares 10 simple, clever tips for computer, web, smartphone and camera users. And yes, you may know a few of these already -- but there's probably at least one you don't.
Sales Renewal's insight:

Definitely plenty to learn here!


For example, did you know:

"first of all, on the web, when you're on the web and you want to scroll down, don't pick up the mouse and use the scroll bar. That's a terrible waste of time. Do that only if you're paid by the hour. Instead, hit the space bar. The space bar scrolls down one page. Hold down the Shift key to scroll back up again. So space bar to scroll down one page. It works in every browser on every kind of computer."

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5 Big Changes Coming To Your Twitter Profile

5 Big Changes Coming To Your Twitter Profile | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Twitter has overhauled your profile page to use a much larger header image and profile image, along with other enhancements to how tweets are displayed. Learn all about the update here.
Sales Renewal's insight:

Twitter - not just text anymore!

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The Security Bug That Affects Most Of The Internet, Explained

Google, Yahoo and other major Internet companies use OpenSSL to protect your data transactions with them. Turns out a bug called Heartbleed has been exposing much of their data, and yours.
Sales Renewal's insight:

Best advice for dealing with #Heartbleed? Keep calm, carry on, and change passwords wherever possible.

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Guest Post by Matt Cutts on Spammy Link Building

Guest Post by Matt Cutts on Spammy Link Building | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Matt Cutts explains how to spot low quality guest blogging.
Sales Renewal's insight:

Even though this was an April Fool's post, the tips on guest posting still ring true:


Don't: Outgoing links to one domain (probably yours)

Do: Outgoing links to domains that add value to the topic (yours or others')


Don't: Rich anchor text links = spam

Do: Relevant anchor text links


Don't: No “nofollow” attribute added

Do: Add the nofollow attribute to outgoing links in order not to manipulate PageRank


Don't: Shallow, thin content

Do: Add value - don't repeat what's already out there.

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Five Important Lessons: How Social Media Is Like a Garden

Five Important Lessons: How Social Media Is Like a Garden | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Social Media - To cultivate a flourishing social media presence, here are five things you need to do.
Sales Renewal's insight:

Appropriate analogy for this time of year!


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Why We're Removing Comments on Copyblogger - Copyblogger

Why We're Removing Comments on Copyblogger - Copyblogger | Smart Small Business Marketing, by Sales Renewal | Scoop.it
We're moving the conversation around our content elsewhere (most importantly, to your own blog), and see how that works ...
Sales Renewal's insight:

Not seeing comments on your blog? One of the biggest blogger sites has removed comments from theirs and suggested that a better place for conversations to happen is on social media sites. What do you think?

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SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon - Search Engine Journal

SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon - Search Engine Journal | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google's Keyword Planner is a newer element to Google AdWords that can be extremely valuable to content marketers. Learn how with these steps.
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Breaking down the four categories of website content - ContentLEAD

Breaking down the four categories of website content - ContentLEAD | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Having trouble figuring out what content your website should publish? Think about these four categories to determine what your business might have to offer.
Sales Renewal's insight:

Clearly laid out descriptions of the different types of content you can consider for your blog or website. The key is finding a good mix of these: topical news; promotional posts; instructional content; and "knowledge" pieces.

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Which Social Platform Affects Your SEO? | Social Media Today

Which Social Platform Affects Your SEO? | Social Media Today | Smart Small Business Marketing, by Sales Renewal | Scoop.it

In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization.


How Social Affects SearchThe traditional approach to SEO has been centered on creating excellent content that is easily searchable via search engine bots. To be clear, this approach is still perfectly valid.


The main difference now is that there is a social layer to this type of SEO-friendly content development. In addition to being high-quality, your web content must be sharable. Factors like your brand’s connections with other social media users and how many people “like” or “+1″ your posts also influence search engine rankings. The key here is to not focus on a content strategy or purely on a social strategy, but to align social media efforts with content....


Via Jeff Domansky
Sales Renewal's insight:

The debate continues, and still remains to be resolved. We think "somewhere between “absolutely” and “not quite" " is a good perspective.

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Jeff Domansky's curator insight, March 14, 2014 3:31 AM

Exploring SEO impact from various social media channels.

WebTech Group's curator insight, August 6, 2014 3:47 PM

Good info, which is why you need to read about our ePostings.  While Facebook and Twitter are good they should not be your only social media sites used for content distribution.

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10 Simple Twitter Tactics That Will Get You More Traffic Today

Are you struggling to harness the power of Twitter to promote to your content? Try these 10 simple tactics and drive more traffic to your blog today.
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Quick Tip Tuesday: Writing Better Headlines

Quick Tip Tuesday: Writing Better Headlines | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Write for the SEO value, write for the reader. Write to be clever, write for clarity. When you’re writing a blog post, or a page on your website, finding the right balance between writing for SEO and writing to make your content stand out for the reader
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317 Power Words That'll Instantly Make You a Better Writer

317 Power Words That'll Instantly Make You a Better Writer | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Ever wish there was a shortcut to tap into your readers' emotions? An easy way to make them feel exactly what you want? Well now there is!
Sales Renewal's insight:

How many of these power words appear in your writing?

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Why Exclamation Points are Dead and You should Never Use them in Your Content Marketing Again

Are you using exclamation points on your website and with your other web copy? If so, you should probably stop, and here’s why…
Sales Renewal's insight:

Our thoughts exactly. We once received a promotional email in which every single sentence ended in an exclamation point. Deleted immediately.

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8 more terms to ax from press releases

8 more terms to ax from press releases | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Of course you’re proud or thrilled to announce something—so leave it out of your next press release, please.
Sales Renewal's insight:

If you can weed these terms out of your next press release (or blog, or webpage), your real message will come through loud and clear.

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The Heartbleed Hit List: The Passwords You Need to Change Right Now

The Heartbleed Hit List: The Passwords You Need to Change Right Now | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Heartbleed: A look at which companies have issued a security patch to fix the Heartbleed bug.
Sales Renewal's insight:

Wondering which passwords to change? Here are some places to start.

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Infographic: How To Create Great Images For Blog Posts & Content

Infographic: How To Create Great Images For Blog Posts & Content | Smart Small Business Marketing, by Sales Renewal | Scoop.it

More on using images in blog posts.


Via Alexandre Guapyassu
Sales Renewal's insight:

More on using images in blog posts. If you're taking your own pix, read our helpful tips first.

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12 most unforgivable writing mistakes

12 most unforgivable writing mistakes | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The occasional typo happens—though that doesn't mean you shouldn't proofread all your writing—but certain major gaffes can and will undermine your authority and your message. Here's a dirty dozen.
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The Free-Marketing Gravy Train Is Over on Facebook | TIME

The Free-Marketing Gravy Train Is Over on Facebook  | TIME | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Over the past several months, Facebook has been reducing the organic reach of Pages. A recent study found that companies' posts dropped from reaching 12% of their followers in October to just 6% by February
Sales Renewal's insight:

What do you think? We've seen this drop for all our clients. Is the solution really paid advertising?

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The content your B2B website is missing - ContentLEAD

The content your B2B website is missing - ContentLEAD | Smart Small Business Marketing, by Sales Renewal | Scoop.it
You may think you have enough content on your website, but there might be more you can create to market your small business to other companies.
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A Decade of Evolution in the SEO Ecosystem [Infographic]

Few industries have been as dynamic as SEO in the past decade – and it’s no secret this ecosystem has been evolving, largely due to Google’s regular searc
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100 Practical Ideas for Small-Business Blog Posts

Sales Renewal's insight:

Quite a list of ideas - no complaining that there's nothing to write about now!

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Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses

Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer.
Sales Renewal's insight:

Wouldn't that be great - a Google search update that has small businesses in mind. We're staying tuned!

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Quick Tip Tuesday: March Digital Marketing Advice Roundup

Quick Tip Tuesday: March Digital Marketing Advice Roundup | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Each month we start our Quick Tip Tuesday with a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use right away and also provided a link to the full articles
Sales Renewal's insight:

Quick tips to help with your blog, email newsletters, social media and other digital marketing efforts.

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Stock photos that don’t suck

Stock photos that don’t suck | Smart Small Business Marketing, by Sales Renewal | Scoop.it
A list of places to find the best free stock photos
Sales Renewal's insight:

Ever find yourself hunting around for the perfect image for your blog post? This is a list of great websites that offer free photos. Worth bookmarking!

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