Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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3 Things I Learned When I Rode My Bike to Work

3 Things I Learned When I Rode My Bike to Work | Smart Small Business Marketing, by Sales Renewal | Scoop.it

It's National Bike to Work Week, Bay State Bike Week, and Lexington Bike Week - and since my office recently re-located 11 miles from my house, this seemed the perfect time to get out of my car and try something different."

Sales Renewal's insight:

Changing up your routine can help you see things in a different light.


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How to Win in Local Search: Interview with Dave Rodecker

How to Win in Local Search: Interview with Dave Rodecker | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Dave Rodecker of Local Splash shares his insights into local search including top tips for optimization for local businesses.
Sales Renewal's insight:

There's a lot to absorb here for any local business trying to get found online. Stay tuned as we review the different issues one by one.

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5 New SEO Mantras to Replace Old, Inefficient Thinking

5 New SEO Mantras to Replace Old, Inefficient Thinking | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities.
Sales Renewal's insight:

Looking to increase sales via the web? These SEO "mantras" are worth repeating:

  1. customers first;
  2. create quality content;
  3. work to a plan - with goals;
  4. SEO is just part of the overall picture; and, again,
  5. customers first.
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Content Is Crucial for SEO | Social Media Today

Content Is Crucial for SEO | Social Media Today | Smart Small Business Marketing, by Sales Renewal | Scoop.it
If you are in the SEO business or in case you are thinking about it, there is one major rule you will have to keep in mind: the search engines don’t care about companies; they only rank content.
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Your new web profile is here | Twitter Blogs

Your new web profile is here  | Twitter Blogs | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Today, the new web profile experience is rolling out to all users around the world. Get the new profile now. If you need some creative inspiration for your new header image, select one of the custo...
Sales Renewal's insight:

Have you seen the new Twitter profile layout? Nice new options for visuals, and ways to feature your best and top tweets.

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Why Exclamation Points are Dead and You should Never Use them in Your Content Marketing Again

Are you using exclamation points on your website and with your other web copy? If so, you should probably stop, and here’s why…
Sales Renewal's insight:

Our thoughts exactly. We once received a promotional email in which every single sentence ended in an exclamation point. Deleted immediately.

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8 more terms to ax from press releases

8 more terms to ax from press releases | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Of course you’re proud or thrilled to announce something—so leave it out of your next press release, please.
Sales Renewal's insight:

If you can weed these terms out of your next press release (or blog, or webpage), your real message will come through loud and clear.

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The Heartbleed Hit List: The Passwords You Need to Change Right Now

The Heartbleed Hit List: The Passwords You Need to Change Right Now | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Heartbleed: A look at which companies have issued a security patch to fix the Heartbleed bug.
Sales Renewal's insight:

Wondering which passwords to change? Here are some places to start.

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Infographic: How To Create Great Images For Blog Posts & Content

Infographic: How To Create Great Images For Blog Posts & Content | Smart Small Business Marketing, by Sales Renewal | Scoop.it

More on using images in blog posts.


Via Alexandre Guapyassu
Sales Renewal's insight:

More on using images in blog posts. If you're taking your own pix, read our helpful tips first.

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12 most unforgivable writing mistakes

12 most unforgivable writing mistakes | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The occasional typo happens—though that doesn't mean you shouldn't proofread all your writing—but certain major gaffes can and will undermine your authority and your message. Here's a dirty dozen.
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The Free-Marketing Gravy Train Is Over on Facebook | TIME

The Free-Marketing Gravy Train Is Over on Facebook  | TIME | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Over the past several months, Facebook has been reducing the organic reach of Pages. A recent study found that companies' posts dropped from reaching 12% of their followers in October to just 6% by February
Audrey T's insight:

What do you think? We've seen this drop for all our clients. Is the solution really paid advertising?

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The content your B2B website is missing - ContentLEAD

The content your B2B website is missing - ContentLEAD | Smart Small Business Marketing, by Sales Renewal | Scoop.it
You may think you have enough content on your website, but there might be more you can create to market your small business to other companies.
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A Decade of Evolution in the SEO Ecosystem [Infographic]

Few industries have been as dynamic as SEO in the past decade – and it’s no secret this ecosystem has been evolving, largely due to Google’s regular searc
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Quick Tip Tuesday: May Digital Marketing Advice Roundup

Quick Tip Tuesday: May Digital Marketing Advice Roundup | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Each month we start our Quick Tip Tuesday series with a roundup of useful, hands-on digital marketing advice from experts in their fields. We've extracted the most useful information into tips you can start using today, and we've also provided a link to the full articles.

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How to Execute a 15-Word Strategy Statement

How to Execute a 15-Word Strategy Statement | Smart Small Business Marketing, by Sales Renewal | Scoop.it
A case study of a swimwear company.
Sales Renewal's insight:

Telling a story to distill your company's strategic statement. Will it work for your business?

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Advanced SEO Experiments: Google's Title Tag Changes - Search Engine Land

Advanced SEO Experiments: Google's Title Tag Changes - Search Engine Land | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Advanced SEO Experiments: Google's Title Tag Changes
Search Engine Land
In most cases, SEO essentials will provide more and speedier improvements long before advanced optimization techniques need come into play.
Sales Renewal's insight:

Never be content with your SEO status, because there's sure to be something that will change...

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10 Simple Ways To Up Your Email Marketing Game

10 Simple Ways To Up Your Email Marketing Game | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Want to increase opens, clicks, and engagement? Try these 10 simple tips and tricks to get the most out of your business email marketing campaigns!
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Just 42% of companies are able to measure customer lifetime value

Just 42% of companies are able to measure customer lifetime value | Smart Small Business Marketing, by Sales Renewal | Scoop.it

For companies looking to improve retention rates, customer lifetime value (CLV) is a crucial concept, but one which companies find hard to measure.


Via Fred Zimny
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Transcript of "10 top time-saving tech tips"

Transcript of "10 top time-saving tech tips" | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Tech columnist David Pogue shares 10 simple, clever tips for computer, web, smartphone and camera users. And yes, you may know a few of these already -- but there's probably at least one you don't.
Sales Renewal's insight:

Definitely plenty to learn here!


For example, did you know:

"first of all, on the web, when you're on the web and you want to scroll down, don't pick up the mouse and use the scroll bar. That's a terrible waste of time. Do that only if you're paid by the hour. Instead, hit the space bar. The space bar scrolls down one page. Hold down the Shift key to scroll back up again. So space bar to scroll down one page. It works in every browser on every kind of computer."

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5 Big Changes Coming To Your Twitter Profile

5 Big Changes Coming To Your Twitter Profile | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Twitter has overhauled your profile page to use a much larger header image and profile image, along with other enhancements to how tweets are displayed. Learn all about the update here.
Sales Renewal's insight:

Twitter - not just text anymore!

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The Security Bug That Affects Most Of The Internet, Explained

Google, Yahoo and other major Internet companies use OpenSSL to protect your data transactions with them. Turns out a bug called Heartbleed has been exposing much of their data, and yours.
Sales Renewal's insight:

Best advice for dealing with #Heartbleed? Keep calm, carry on, and change passwords wherever possible.

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Guest Post by Matt Cutts on Spammy Link Building

Guest Post by Matt Cutts on Spammy Link Building | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Matt Cutts explains how to spot low quality guest blogging.
Sales Renewal's insight:

Even though this was an April Fool's post, the tips on guest posting still ring true:


Don't: Outgoing links to one domain (probably yours)

Do: Outgoing links to domains that add value to the topic (yours or others')


Don't: Rich anchor text links = spam

Do: Relevant anchor text links


Don't: No “nofollow” attribute added

Do: Add the nofollow attribute to outgoing links in order not to manipulate PageRank


Don't: Shallow, thin content

Do: Add value - don't repeat what's already out there.

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Five Important Lessons: How Social Media Is Like a Garden

Five Important Lessons: How Social Media Is Like a Garden | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Social Media - To cultivate a flourishing social media presence, here are five things you need to do.
Audrey T's insight:

Appropriate analogy for this time of year!


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Why We're Removing Comments on Copyblogger - Copyblogger

Why We're Removing Comments on Copyblogger - Copyblogger | Smart Small Business Marketing, by Sales Renewal | Scoop.it
We're moving the conversation around our content elsewhere (most importantly, to your own blog), and see how that works ...
Audrey T's insight:

Not seeing comments on your blog? One of the biggest blogger sites has removed comments from theirs and suggested that a better place for conversations to happen is on social media sites. What do you think?

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SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon - Search Engine Journal

SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon - Search Engine Journal | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google's Keyword Planner is a newer element to Google AdWords that can be extremely valuable to content marketers. Learn how with these steps.
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