Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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7 ways to lose followers

7 ways to lose followers | Smart Small Business Marketing, by Sales Renewal | Scoop.it
These Twitter habits are what will make people turn running from your feed, never to come back. If you do these things, stop.
Sales Renewal's insight:

Good advice to keep in mind when tweeting.

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Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]

Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study] | Smart Small Business Marketing, by Sales Renewal | Scoop.it

A report from Searchmetrics finds pages with Schema.org markup better by an average of four positions compared to pages without semantic markup.

Sales Renewal's insight:

Giving Google hints to a page's meaning (semantic markup) is not for the novice but it provides a significant SEO boost.

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A Recipe for a Tasty Semantic Search & SEO Salad

A Recipe for a Tasty Semantic Search & SEO Salad | Smart Small Business Marketing, by Sales Renewal | Scoop.it
As semantic search continues to develop, it will increase our ability to provide content designed more for users than search engines. Here's how do that.
Sales Renewal's insight:

We like: "Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to the top of the search results. And that doesn't mean to just concentrate on synonyms, either. Instead, focus on conveying the concept of your pages."


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How to Promote Your Blog Content to Get 1,000 Social Media Shares | Social Media Today

How to Promote Your Blog Content to Get 1,000 Social Media Shares | Social Media Today | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Do you want to promote your blog post to more readers? Creating quality content is important but it's more important to make sure your content gets seen. The folks at Canva and RazorSocial have created an infographic loaded with tools and tips that will help you achieve 1,000 social shares for your every blog post.
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Requiem for a Lead: How to Focus on the Most Important KPI

Requiem for a Lead: How to Focus on the Most Important KPI | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Marketing Strategy - As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue, which is ...
Sales Renewal's insight:

Counting leads? Just be sure you have a way to count quality, too.

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Quick Tip Tuesday: Guide to Social Posting on LinkedIn

Quick Tip Tuesday: Guide to Social Posting on LinkedIn | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal recently published its Guide to Social Posting, an Infographic which summarizes for businesses the basic elements of social media interactions and highlights their differences on Google+, LinkedIn, Facebook and Twitter. The project came about
Sales Renewal's insight:

Part 2 of our Guide to Social Posting focuses on LinkedIn - what, when, where and who!

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Why That Video Went Viral

Why That Video Went Viral | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Researchers are beginning to explore the motivations that turn a link, like a video of a firefighter saving a kitten, into click bait. It didn’t work for one site that reported that the kitten eventually died.
Sales Renewal's insight:

Studies back up instinct: "If you want to melt the Internet, best to traffic in emotion, researchers have found. The emotional response can be happy or sad, but the more intense it is, the more likely the story is to be passed along."

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Five tips for a successful pay-per-call campaign

They say a picture is worth a thousand words. By that logic, a phone call is worth millions, at least to marketers. Compared to other leads, phone call leads are of the greatest value. That’s because they have a higher conversion rate than other lead-based campaigns. Regardless of what your desired outcome is, leads that [...]
Sales Renewal's insight:

Making phone calls work for your business. Also check out our post about Marketing ROI without Phone Calls.


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Quick Tip Tuesday: May Digital Marketing Advice Roundup

Quick Tip Tuesday: May Digital Marketing Advice Roundup | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Each month we start our Quick Tip Tuesday series with a roundup of useful, hands-on digital marketing advice from experts in their fields. We've extracted the most useful information into tips you can start using today, and we've also provided a link to the full articles.

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How to Execute a 15-Word Strategy Statement

How to Execute a 15-Word Strategy Statement | Smart Small Business Marketing, by Sales Renewal | Scoop.it
A case study of a swimwear company.
Sales Renewal's insight:

Telling a story to distill your company's strategic statement. Will it work for your business?

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Advanced SEO Experiments: Google's Title Tag Changes - Search Engine Land

Advanced SEO Experiments: Google's Title Tag Changes - Search Engine Land | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Advanced SEO Experiments: Google's Title Tag Changes
Search Engine Land
In most cases, SEO essentials will provide more and speedier improvements long before advanced optimization techniques need come into play.
Sales Renewal's insight:

Never be content with your SEO status, because there's sure to be something that will change...

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10 Simple Ways To Up Your Email Marketing Game

10 Simple Ways To Up Your Email Marketing Game | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Want to increase opens, clicks, and engagement? Try these 10 simple tips and tricks to get the most out of your business email marketing campaigns!
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Just 42% of companies are able to measure customer lifetime value

Just 42% of companies are able to measure customer lifetime value | Smart Small Business Marketing, by Sales Renewal | Scoop.it

For companies looking to improve retention rates, customer lifetime value (CLV) is a crucial concept, but one which companies find hard to measure.

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How do you know it’s time to Rebrand?

How do you know it’s time to Rebrand? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
We decided to change one of social media's most recognizable brands. Here's what we did and why
Sales Renewal's insight:

Rebranding is not something to take lightly, but done right, it can support your company's goals, helping you grow, stay viable, all while retaining your existing clients.

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Rules for Brainstorming

Rules for Brainstorming | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Our bootcamp class got an introduction to the d.school's rules for productive team brainstorms today
Sales Renewal's insight:

Working collaboratively? Get everyone on board with these smart "rules".

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30 Incorrectly Used Words That Can Make You Look Horrible

30 Incorrectly Used Words That Can Make You Look Horrible | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Easy to get wrong. And easy to get right
Sales Renewal's insight:

Worth reviewing.

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Social Media Infographic: How To Increase Your Success Rates?

Social Media Infographic: How To Increase Your Success Rates? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.


There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market. But one of the best things, that social media offers today, is Remarketing.

More at the article link.


Via Lauren Moss
Sales Renewal's insight:

Plenty to digest here.

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Lotte Schacht's curator insight, May 30, 2014 3:35 AM

Great stuff - try it out.

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Facebook Offers Privacy Checkup to All 1.28 Billion Users

Facebook Offers Privacy Checkup to All 1.28 Billion Users | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The move responds to complaints that the service’s privacy settings are too complicated and that people often don’t know who can see what they’re posting.
Sales Renewal's insight:

About time!

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Google Begins Rolling Out Panda 4.0 Now

Google Begins Rolling Out Panda 4.0 Now | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm. Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? […]
Sales Renewal's insight:

With a tweet by @MattCutts being the only "official" announcement of this update, there's a whole lot of guessing going on out there about the new Panda 4.0 update. Stay tuned as we follow the developments.

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Updated Guide to All Social Media Image Dimensions

Updated Guide to All Social Media Image Dimensions | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Want your social media pages to look slick & professional? This updated guide to the latest social media image dimensions will help you get there.
Sales Renewal's insight:

Very handy!

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3 Things I Learned When I Rode My Bike to Work

3 Things I Learned When I Rode My Bike to Work | Smart Small Business Marketing, by Sales Renewal | Scoop.it

It's National Bike to Work Week, Bay State Bike Week, and Lexington Bike Week - and since my office recently re-located 11 miles from my house, this seemed the perfect time to get out of my car and try something different."

Sales Renewal's insight:

Changing up your routine can help you see things in a different light.


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How to Win in Local Search: Interview with Dave Rodecker

How to Win in Local Search: Interview with Dave Rodecker | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Dave Rodecker of Local Splash shares his insights into local search including top tips for optimization for local businesses.
Sales Renewal's insight:

There's a lot to absorb here for any local business trying to get found online. Stay tuned as we review the different issues one by one.

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5 New SEO Mantras to Replace Old, Inefficient Thinking

5 New SEO Mantras to Replace Old, Inefficient Thinking | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities.
Sales Renewal's insight:

Looking to increase sales via the web? These SEO "mantras" are worth repeating:

  1. customers first;
  2. create quality content;
  3. work to a plan - with goals;
  4. SEO is just part of the overall picture; and, again,
  5. customers first.
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Content Is Crucial for SEO | Social Media Today

Content Is Crucial for SEO | Social Media Today | Smart Small Business Marketing, by Sales Renewal | Scoop.it
If you are in the SEO business or in case you are thinking about it, there is one major rule you will have to keep in mind: the search engines don’t care about companies; they only rank content.
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Your new web profile is here | Twitter Blogs

Your new web profile is here  | Twitter Blogs | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Today, the new web profile experience is rolling out to all users around the world. Get the new profile now. If you need some creative inspiration for your new header image, select one of the custo...
Sales Renewal's insight:

Have you seen the new Twitter profile layout? Nice new options for visuals, and ways to feature your best and top tweets.

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