Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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How A Real Estate Blog Went From 2,000 To 18,000,000 Visits Per Month In Two Years

How A Real Estate Blog Went From 2,000 To 18,000,000 Visits Per Month In Two Years | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Movoto’s Content Strategy: How We Make All Those Things Go Viral
Sales Renewal's insight:

The opening paragraph says it all:


How do you compete against sites that are 25 times larger with marketing budgets that exceed your 7-year-old company’s total historic revenue? You don’t.


A first-hand perspective on how the "little guy" created a digital strategy that grew their website traffic - and, more importantly, leads - not by competing head to head with big firms but by going after their own niche (a.k.a. "long tail strategy").

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A Nonprofit Professional’s Introduction to Drip Campaigns: The How and Why

A Nonprofit Professional’s Introduction to Drip Campaigns: The How and Why | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

Digital marketing tactics like lead nurturing (a.k.a. drip marketing) are not only for businesses selling products and services. Non-profits who are focused on raising funds and awareness for a social issue can extend their often limited budgets by taking advantage of automation and efficiencies these tactics offer.

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Are You a Loyalty Company?

Are You a Loyalty Company? | Smart Small Business Marketing, by Sales Renewal | Scoop.it

It's harder than ever to earn your customers' loyalty. They are "always on," have instant access to myriad choices, and can easily find the cheapest prices from any supplier. Many companies think they've solved this with a loyalty program, but the competition is stiff there, too. On average, consumers belong to eight loyalty programs -- the majority of which are ruled by points, discounts and financial rewards. And let's face it: These transactional benefits are more about increasing frequency and spend than influencing emotional loyalty and devotion to a company.

Sales Renewal's insight:

A recent report from Forrester Research confirms that traditional approaches to loyalty programs don't cut it anymore. In today's complex marketing world, loyalty programs can no longer be stand-alone, transactional tools, but integrated into the entire customer experience to build company loyalty.

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#Mobilegeddon Guide for Engineering Marketers

#Mobilegeddon Guide for Engineering Marketers | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Our look at the early results of Google’s mobile search algorithm update on ENGINEERING.com, our engineering news and media portal for engineers.
Sales Renewal's insight:

#Mobilegddon may have an immediate impact on your business, or you may have some time.

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5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business

5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you...
Sales Renewal's insight:

You know you have to focus on marketing to grow your business. But if you think you can do it yourself - along with everything else you need to do to run your business - think again.


This article describes five reasons why it just makes sense to hire someone to do your marketing, whether you're a small business or a large corporation.

  1. You don't know what you don't know
  2. You can't be objective
  3. There's no "plug and play" formula
  4. Marketing requires a particular training and knowledge set
  5. DIY marketing won't save you money in the long run.


Consider these points as you decide how to take the next step in marketing your business.

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4 vital tips for building local links | Wordtracker Blog

4 vital tips for building local links | Wordtracker Blog | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Learn how to make the most of local opportunities in your next link building campaign.
Sales Renewal's insight:

This article offers some really useful ideas for any business that is trying to build its local presence. From identifying local places to look for links and actually picking up the phone to ask them for that link to creating a calendar of local events that might offer good linking opportunities (whether you're a paid sponsor or not), here are some hands-on tips to start improving your local SEO.

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The Gap Between Auto Dealers and Social Media

The Gap Between Auto Dealers and Social Media | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Carmakers embrace social media and spend millions of dollars on sophisticated marketing campaigns, but many dealers barely maintain a Facebook page.
Sales Renewal's insight:

We truly sympathize!  The big companies can afford a legion of social media savvy marketers but that's a real challenge for most small to medium size businesses.  Helping them is Sales Renewal's raison d'être!

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Why Content Curation + Content Creation Is A Winning Content Strategy

Why Content Curation + Content Creation Is A Winning Content Strategy | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Some will tell you to curate content. Others to create it. But a winning content marketing strategy combines both content curation and creation. Here's why.
Sales Renewal's insight:

Sales Renewal recommends a content strategy that includes creating + curating. Want to learn what's involved? Contact us today.

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How to Track Your Tradeshow ROI

How to Track Your Tradeshow ROI | Smart Small Business Marketing, by Sales Renewal | Scoop.it
We recently surveyed business owners and marketing managers and found that almost 50% don't measure the ROI of their tradeshow activity.
Sales Renewal's insight:

Was your last trade show profitable?  If not, Sales Renewal can help.

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Goodbye, Google+: Social Network Broken Into Streams and Photos Products

Goodbye, Google+: Social Network Broken Into Streams and Photos Products | Smart Small Business Marketing, by Sales Renewal | Scoop.it
It's been a long time coming, but now it's official - Google+ is being broken up into two distinct products as part of the ongoing restructuring of Google's failed social network.
Sales Renewal's insight:

Although there's been no official announcement from Google, this article points to some very strong signals that Google+ could  be going the way of social networks like MySpace. Stay tuned!

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Mobile-Friendly Sites Will Rank Higher on Mobile Searches

Mobile-Friendly Sites Will Rank Higher on Mobile Searches | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In a few weeks, when a search is conducted from a mobile device, Google will start ranking mobile-friendly websites higher than non mobile-friendly sites.
Sales Renewal's insight:

Have you confirmed that your website is mobile friendly? Big changes coming!

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Building marketing and sales capabilities to beat the market

Building marketing and sales capabilities to beat the market | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Consistent growth is difficult; consistent outperformance rarer still. Yet many companies still fail to develop their marketing and sales capabilities to drive performance. A McKinsey & Company article.
Sales Renewal's insight:

Keeping your marketing team flexible and responsive is critical to driving sales performance. But how?

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Mind Blowing... These 23 Unbelievable Facts Will DESTROY Your Understanding Of Time -

Mind Blowing... These 23 Unbelievable Facts Will DESTROY Your Understanding Of Time - | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Time has always perplexed the human race. We’ve tried to define it, track it, and measure it since the emergence of civilization. However, these 23 facts show us how distorted our perception of time can be and how much we still need to learn about the fourth dimension.

Sales Renewal's insight:

#14 - Everything in this 1991 RadioShack ad exists in a single smartphone today.


#1 - Cleopatra lived closer to the building of Pizza Hut than the pyramids.
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The Nifty Guide to Local Content Strategy and Marketing

The Nifty Guide to Local Content Strategy and Marketing | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.
Sales Renewal's insight:

This article is a well-thought-out overview of how to think about local marketing. Even though it's not "just" about the written word, if you're a local business, the written word is a powerful tool for raising awareness of your business.

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Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?

Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You? | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term 'omnichannel' marketing, which many struggle to differentiate from another relatively recent term--'multichannel' marketing.

Sales Renewal's insight:

Omnichannel marketing - removing silos, putting the customer front and center, approaching ROI from an integrated perspective to maximize the performance of channels working together. This is the heart of omnichannel marketing. Businesses who approach marketing in an omnichannel manner are also probably starting with a strategic plan that incorporates a broad range of tactics and programs in a unified approach. Has your marketing evolved?

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Behavior-Triggered Email Campaigns Win and Keep Customers

Behavior-Triggered Email Campaigns Win and Keep Customers | Smart Small Business Marketing, by Sales Renewal | Scoop.it
A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue.
Sales Renewal's insight:

Has your email marketing moved from a batch-and-blast approach to a series of emails that are triggered by customer behavior? This approach leads to an increase in retention, revenue per email, customer lifetime value, and program ROI.

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How Big Data Has Changed Sports

How Big Data Has Changed Sports | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Big data is transforming sports by helping managers measure individual performance and the most effective game plans.

Sales Renewal's insight:

If analytics is important enough that "97 percent of MLB teams and 80 percent of NBA teams employ analytics professionals" isn't it time to consider its ability to improve your marketing performance too?

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Google Adds ‘Mobile Friendliness’ to Its Search Criteria

Google Adds ‘Mobile Friendliness’ to Its Search Criteria | Smart Small Business Marketing, by Sales Renewal | Scoop.it

"Many businesses around the world could wake up on Tuesday to discover their search ranking has been downgraded. After a months long warning period, Google will add “mobile friendliness” to the 200 or so factors it uses to list websites on its search engine. As a result, websites that don’t meet Google’s criteria will tumble in its all-important rankings."

Sales Renewal's insight:

Is your website mobile friendly? Read our recent Growth Spurts blog post to find out.

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Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)

Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist) | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Metrics & ROI - Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you.

Sales Renewal's insight:

MarketingProfs offers a good explanation about the difference between metrics and analytics. While both begin with data collection, metrics - no surprise - is used for measuring effectiveness and for accountability, whereas analytics takes the data and uses it for predictive outcomes, business insights and the like.

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Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page Copy

Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page Copy | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Writing - Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.
Sales Renewal's insight:

This article offers some good advice about how to craft a landing page using clear, succinct rule of thumb: make sure that every landing page element has only one job, from the headline to the subheads to the form.

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18 must-know stats for modern email marketers

18 must-know stats for modern email marketers | Smart Small Business Marketing, by Sales Renewal | Scoop.it
This illustrated guide helps you decide when, how and what to send your subscribers.
Sales Renewal's insight:

Some takeaways from this pictorial guide:

  • 51% of emails are opened on a mobile device
  • 80% of readers only scan your emails
  • 50% of adults check emails first thing in the morning

Continue reading for some more interesting email stats.

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Establishing a marketing budget for your business.

Establishing a marketing budget for your business. | Smart Small Business Marketing, by Sales Renewal | Scoop.it
"How much should I spend on marketing?" I get this question a lot as both President of ChapterTwo Marketing & Public Relations and as a SCORE volunteer. Unfortunately, most of the guidance floa...
Sales Renewal's insight:

While every business needs a customized marketing budget, there are some benchmarks to pay attention to - anywhere from 5% to 30% of anticipated revenues. Why not take Sales Renewal's Marketing Evaluation for a high level view of the Sales & Marketing programs and budgets we recommend.

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How To Increase Conversions On Big Ticket Items

How To Increase Conversions On Big Ticket Items | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Contributor Tim Ash explores the finer points of winning buyers' trust, and eventually their dollars, for high-consideration purchases online.
Sales Renewal's insight:

Great article about selling big-ticket items online. Yes, it can be done (as we have seen first hand with our clients), but it takes a bit more attention to do it well. Consider the customer journey and decision-making process, and put systems in place that move them through to buying and reward and reaffirm their purchase decision.

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Go to Market Strategy - The Cost of B2B Direct Selling

Go to Market Strategy - The Cost of B2B Direct Selling | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Although the sales function is a critical component of the go to market strategy and the lifeblood of any business, most direct sales people spend precious little time actually selling, even though the annual cost of a direct sales representative is very high.  Incremental changes in the amount of time a direct sales rep spends on core selling activities will have a positive impact on the business.

Sales Renewal's insight:

Increasing the amount of time a salesperson spends on selling is one of the main rationales for marketing (and is big part of how it pays for itself).


Their numbers indicate that having salespeople doing what marketing should do (generate demand and qualified leads) costs $418 per rep per day!

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Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO

Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google and Twitter are teaming up to index tweets again in real time. Here's what marketers need to know about the new deal.
Sales Renewal's insight:

Interesting development, but as the article points out, it may take several months for the full impact to be known.

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