Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Free Marketing Management Course from MIT

Free Marketing Management Course from MIT | Smart Small Business Marketing, by Sales Renewal | Scoop.it
15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix o
Sales Renewal's insight:

This and 2,200 other classes are available from MIT OpenCourseWare which "makes the materials used in the teaching of almost all of MIT's subjects available on the Web, free of charge."

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Technology That Lets Sales Pros Peer Into What Prospects Want

Technology That Lets Sales Pros Peer Into What Prospects Want | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales acceleration tools are almost uncanny in what they reveal about a customer's thinking.
Sales Renewal's insight:

From spreadsheets to contact databases to CRMs - the sophistication of lead management tools has improved by leaps and bounds in the last decade. And now we're seeing an emergence of a new category of lead management: sales acceleration tools. (See Entrepreneur's The New Wave of Sales Acceleration Technology.)


This software bridges the gap between CRM and marketing automation and can be used for sales people with varying levels of experience, as it typically feeds information about the contact to allow for a more personalized interaction. It goes beyond email opens and clicks and provides insights into what messages are working for which prospects.


According to the article, $1.2 billion has already been invested in this category and billions more are expected to flood in over the next few years.

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It's 2015 -- You'd Think We'd Have Figured Out How To Measure Web Traffic By Now

It's 2015 -- You'd Think We'd Have Figured Out How To Measure Web Traffic By Now | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In May, a Vanity Fair article about Bill Simmons’s departure from ESPN said that Grantland had 6 million unique visitors in March but that “ESPN’s internal numbers … had the site reaching 10 millio...
Sales Renewal's insight:

One of the clearest explanations of "cookies" that we've read, from where they got their roots, to how marketers figured out how to use them, to their role in providing accurate website visitor counts a difficult task.

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The New Search, Content & Social Marketing Sweet Spot

The New Search, Content & Social Marketing Sweet Spot | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Columnist Jim Yu asserts that brands seeking to create successful digital campaigns need to focus on fostering collaboration between search, social and content teams.
Sales Renewal's insight:

Whether you have separate teams for search, social and content, individual employees who handle the different areas, or you're doing all the tasks yourself, the sooner you can coordinate the activities the sooner you can maximize your efforts, those of your staff, or your teams.

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Study: 45% of Businesses Saw Ranking Changes From Mobile-Friendly Update

Study: 45% of Businesses Saw Ranking Changes From Mobile-Friendly Update | Smart Small Business Marketing, by Sales Renewal | Scoop.it
So was Google's mobile-friendly algorithm update (
Sales Renewal's insight:

On April 21, Google released an algorithm update which brought potential changes to how sites rank based on mobile-friendliness. Fearing what some called “Mobilegeddon,” companies scrambled to make their sites comply with the changes to prevent ranking drops following the implementation of the update. The thinking behind this was that if a site was not optimized for mobile, then the site would no longer show up in search results. Luckily, the changes came and rankings seem to have not been altered on a large scale. Early reports indicate that 45% of businesses did see ranking changes following Google’s update, but perhaps not in the disastrous scale anticipated. Some businesses have claimed to notice their sites drop a few spots in ranking, while others have claimed lower traffic.


Though the changes are not as crippling as expected, some have seen a decrease in rank even after optimizing for mobile. According to Ben Norman, CEO of Koozai, the hype surrounding the update caused businesses to miss the larger picture. He says that “exaggerating the impact meant that businesses didn’t anticipate that even small changes in their ranking can have a big impact on their organic mobile search results,” and now, some have seen negative impacts even after optimizing. Norman claims that while optimizing for mobile, competitors may have increased rank simply because they are better optimized for some of the other 200+ Google ranking factors that exist today. Increasing rank may take reevaluating some of these other factors, rather than focusing on mobile optimization. 


Overall, the changes do not appear to be widespread, or nearly as destructive as some expected, but small ranking drops have occurred. You can read this article in it’s entirety here


Has your site seen any ranking changes since the algorithm update went into effect? Let us know.

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32 Inspiring B2B digital marketing case studies

32 Inspiring B2B digital marketing case studies | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Think digital marketing ROI is elusive? It's time to think again as these 32 B2B digital marketing case studies provide some inspiring successes!
Sales Renewal's insight:

Examples of successful B2C digital marketing campaigns are a dime a dozen. But it can be a harder case to prove effectiveness in B2B marketing. This article highlights successes in a wide range of industries - shipping to manufacturing to content marketing itself. Encouraging examples, for sure!

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6 One-Time Tricks to Boost Your Small Business SEO Campaigns

6 One-Time Tricks to Boost Your Small Business SEO Campaigns | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Put these six tricks to good use in your SEO campaign, and watch your rankings climb. Back up your efforts with a strong content marketing and offsite backlink building campaign, and you'll be a force to be reckoned with.
Sales Renewal's insight:

Some good advice - although the article makes it all sound a lot easier than it really is! - except for #4. I don't think that's the right route to take. What do you think?

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Instant Articles on Facebook

Instant Articles on Facebook | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Today we're excited to introduce Instant Articles, a new product for publishers to create fast, interactive articles on Facebook.
Sales Renewal's insight:

Taking its cue from LinkedIn. It will be interesting to see how quickly the move to allowing all businesses to publish Instant Articles. 6 months? A year? Any bets?

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The Nifty Guide to Local Content Strategy and Marketing

The Nifty Guide to Local Content Strategy and Marketing | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.
Sales Renewal's insight:

This article is a well-thought-out overview of how to think about local marketing. Even though it's not "just" about the written word, if you're a local business, the written word is a powerful tool for raising awareness of your business.

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Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?

Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You? | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term 'omnichannel' marketing, which many struggle to differentiate from another relatively recent term--'multichannel' marketing.

Sales Renewal's insight:

Omnichannel marketing - removing silos, putting the customer front and center, approaching ROI from an integrated perspective to maximize the performance of channels working together. This is the heart of omnichannel marketing. Businesses who approach marketing in an omnichannel manner are also probably starting with a strategic plan that incorporates a broad range of tactics and programs in a unified approach. Has your marketing evolved?

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Behavior-Triggered Email Campaigns Win and Keep Customers

Behavior-Triggered Email Campaigns Win and Keep Customers | Smart Small Business Marketing, by Sales Renewal | Scoop.it
A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue.
Sales Renewal's insight:

Has your email marketing moved from a batch-and-blast approach to a series of emails that are triggered by customer behavior? This approach leads to an increase in retention, revenue per email, customer lifetime value, and program ROI.

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How Big Data Has Changed Sports

How Big Data Has Changed Sports | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Big data is transforming sports by helping managers measure individual performance and the most effective game plans.

Sales Renewal's insight:

If analytics is important enough that "97 percent of MLB teams and 80 percent of NBA teams employ analytics professionals" isn't it time to consider its ability to improve your marketing performance too?

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Google Adds ‘Mobile Friendliness’ to Its Search Criteria

Google Adds ‘Mobile Friendliness’ to Its Search Criteria | Smart Small Business Marketing, by Sales Renewal | Scoop.it

"Many businesses around the world could wake up on Tuesday to discover their search ranking has been downgraded. After a months long warning period, Google will add “mobile friendliness” to the 200 or so factors it uses to list websites on its search engine. As a result, websites that don’t meet Google’s criteria will tumble in its all-important rankings."

Sales Renewal's insight:

Is your website mobile friendly? Read our recent Growth Spurts blog post to find out.

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Storyboarding The B2B Experience

Storyboarding The B2B Experience | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Storyboarding has become a concept practiced by many successful brands. What began with the movies can help B2B brands determine the layout of an entire site.

Sales Renewal's insight:

Sales Renewal recently relaunched its website, complete with a "customer journey" home page.


At first glance, our two service options are similar in many ways, so conveying the differences in an easy-to-understand manner was an important part of our redesign.


By using the storyboarding technique described in this article, we were able to set up a home page walks visitors through the variables that help determine which service is best for them, encouraging them to explore more in depth at different points along the "journey" and helping them in their decision-making process.

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How to Make Your Outdated Content Outstanding Again

How to Make Your Outdated Content Outstanding Again | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Old content isn't dead content. Breathe new life into your old content by following these steps.
Sales Renewal's insight:

Does "republishing" an older blog post somehow feel like cheating?

When I coach clients about republishing their evergreen blog content, I find they are quite often hesitant to push the button. After all, shouldn't a blogger be able to turn out fresh, interesting content every week?


This article from uberflip provides some good reasons for reviving your older content as a regular part of your content marketing strategy:


  • Having fresh, up-to-date content helps you demonstrate your brand’s reliability.
  • Keeping popular posts up to date helps you continue to build on their good ranking to bring visitors to your site.
  • Updating gives you the opportunity to improve poorer-quality posts, which will help you address Google’s Panda update targeting low-quality content.
  • Updating, like curating, is a lot easier than writing a brand-new post. You can give yourself a break once in a while!
  • Updating is an opportunity to give the old content a new SEO pass. You probably know more about optimization and good-performing keywords now than you did when you wrote the post.
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The Revolution Will Be Curated: Here's What That Means for PR

The Revolution Will Be Curated: Here's What That Means for PR | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Public Relations - These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of the desired audience."

Sales Renewal's insight:

The increasing importance of commenting on other people's content (curated content) has potentially big implications for getting your word out, especially thru PR tactics.

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How to Use Google+ Collections for Business

How to Use Google+ Collections for Business | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

Have you tried G+ Collections yet? If not, it's a feature that allows you to group your updates on Google+ by topic that we think is a really great idea.

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Four Things You Need to Know About Content Curation

Four Things You Need to Know About Content Curation | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

As Marketing Profs notes, and Sales Renewal agrees, creating fresh, engaging original content on a consistent basis is a tall order for most smaller businesses. It takes an understanding of what is "engaging" to your readers, plus time and talent to plan, write and distribute.


We believe smaller businesses can differentiate themselves in the realm of content marketing by using a combination of original content and "curated content" - seeking out and sharing content that others have created (giving them credit, of course).


If you are considering or have ventured into the realm of curated content, this article offers some good guidance:

  • Select quality content - content should come from trustworthy sources, be relevant to your readers, can take multiple forms (video, articles, Infographics)
  • Add value - don't just re-post, but provide your insights or commentary
  • Distribute the content - as you do with your original content, use your digital channels (newsletters, social media, website) to share the content
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A buyer’s guide to marketing technology

A buyer’s guide to marketing technology | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The wide assortment of marketing technologies available can create confusion in a fast-moving world, and buying the wrong one is a costly mistake, so keeping outcomes and objectives in mind is the first step towards making sense of the options.
Sales Renewal's insight:

Tools for data management (DMPs), social media for "listening", automation, personalization, the options are nearly limitless. So many tools also means your marketing team needs skills and talent to use them. This means hiring people with experience in these areas, training existing staff, outsourcing, or some combination of all of these.

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How A Real Estate Blog Went From 2,000 To 18,000,000 Visits Per Month In Two Years

How A Real Estate Blog Went From 2,000 To 18,000,000 Visits Per Month In Two Years | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Movoto’s Content Strategy: How We Make All Those Things Go Viral
Sales Renewal's insight:

The opening paragraph says it all:


How do you compete against sites that are 25 times larger with marketing budgets that exceed your 7-year-old company’s total historic revenue? You don’t.


A first-hand perspective on how the "little guy" created a digital strategy that grew their website traffic - and, more importantly, leads - not by competing head to head with big firms but by going after their own niche (a.k.a. "long tail strategy").

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A Nonprofit Professional’s Introduction to Drip Campaigns: The How and Why

A Nonprofit Professional’s Introduction to Drip Campaigns: The How and Why | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

Digital marketing tactics like lead nurturing (a.k.a. drip marketing) are not only for businesses selling products and services. Non-profits who are focused on raising funds and awareness for a social issue can extend their often limited budgets by taking advantage of automation and efficiencies these tactics offer.

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Are You a Loyalty Company?

Are You a Loyalty Company? | Smart Small Business Marketing, by Sales Renewal | Scoop.it

It's harder than ever to earn your customers' loyalty. They are "always on," have instant access to myriad choices, and can easily find the cheapest prices from any supplier. Many companies think they've solved this with a loyalty program, but the competition is stiff there, too. On average, consumers belong to eight loyalty programs -- the majority of which are ruled by points, discounts and financial rewards. And let's face it: These transactional benefits are more about increasing frequency and spend than influencing emotional loyalty and devotion to a company.

Sales Renewal's insight:

A recent report from Forrester Research confirms that traditional approaches to loyalty programs don't cut it anymore. In today's complex marketing world, loyalty programs can no longer be stand-alone, transactional tools, but integrated into the entire customer experience to build company loyalty.

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#Mobilegeddon Guide for Engineering Marketers

#Mobilegeddon Guide for Engineering Marketers | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Our look at the early results of Google’s mobile search algorithm update on ENGINEERING.com, our engineering news and media portal for engineers.
Sales Renewal's insight:

#Mobilegddon may have an immediate impact on your business, or you may have some time.

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5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business

5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you...
Sales Renewal's insight:

You know you have to focus on marketing to grow your business. But if you think you can do it yourself - along with everything else you need to do to run your business - think again.


This article describes five reasons why it just makes sense to hire someone to do your marketing, whether you're a small business or a large corporation.

  1. You don't know what you don't know
  2. You can't be objective
  3. There's no "plug and play" formula
  4. Marketing requires a particular training and knowledge set
  5. DIY marketing won't save you money in the long run.


Consider these points as you decide how to take the next step in marketing your business.

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