Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Hiring A Marketing Firm? 5 Questions to Ask First

Hiring A Marketing Firm? 5 Questions to Ask First | Smart Small Business Marketing, by Sales Renewal | Scoop.it

"What is Outsourced Marketing? According to Wikipedia: "Outsource marketing is the art of handing over the entire marketing demands of a company to a third party." Sounds easy, right?

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20 Free Big Data Sources Everyone Should Know | SmartData Collective

20 Free Big Data Sources Everyone Should Know | SmartData Collective | Smart Small Business Marketing, by Sales Renewal | Scoop.it

I always make the point that data is everywhere – and that a lot of it is free. Companies don’t necessarily have to build their own massive data repositories before starting with big data analytics. The moves by companies and governments to put large amounts of information into the public domain have made large volumes of data accessible to everyone.


Any company, from big blue chip corporations to the tiniest start-up can now leverage more data than ever before. Many of my clients ask me for the top data sources they could use in their big data endeavor and here’s my rundown of some of the best free big data sources available today....


Via Jeff Domansky
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malek's curator insight, September 25, 2014 6:39 PM

[url=/u/215175 x-already-notified=1]Jeff Domansky[/url] is a real web miner. 

I've been looking for something to mine Facebook, here's a gem

Likebutton http://likebutton.com/

Gonzalo Moreno's curator insight, September 26, 2014 4:47 AM

BIG DATA sources...

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Keyword Research and Targeting Without Exact Match - Whiteboard Friday

Keyword Research and Targeting Without Exact Match - Whiteboard Friday | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google recently removed the ability to target exact match keywords in AdWords. In today's Whiteboard Friday, Rand tells us what that means to marketers performing keyword research, offering tips for the most effective approaches going forward.
Sales Renewal's insight:

First Google Authorship, now exact match keywords. What's next?

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Your Company Is Socially Engaged, But Do Your Employees Even Know?

Your Company Is Socially Engaged, But Do Your Employees Even Know? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Another year, another grim report on employee engagement.  Gallup’s 2013 “State of the Global Workplace Report” reveals that only 13% of employees are engaged at work. That abysmal number is undoubtedly related to the fact that, according to a different study, only 42% of employees know their organization’s vision, mission, and values.  That same report found [...]
Sales Renewal's insight:

Start building your social and content programs with a solid base - your employees.

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5 Questions to Ask Before Hiring a Social Media Marketing Agency

5 Questions to Ask Before Hiring a Social Media Marketing Agency | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Before any brand hires a social media marketing agency, they must ask these five questions to make sure they’re the right fit.

Via Carla Gentry CSPO
Sales Renewal's insight:

Some pretty good questions.

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Carla Gentry CSPO's curator insight, September 9, 2014 1:56 PM

Agencies should have a high standard when it comes to communicating updates, both positive and negative, to the brand on a regular basis. Social media marketing can take time and can have a cumulative effect on consumers. While it’s important to demand responsibility for results, it’s also key for brands to have patience.

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Why do you need your business on Google Maps?

Why do you need your business on Google Maps? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Why do you need your business on Google Maps?More and more users prefer Internet to Yellow pages to find a company or service online o (...)
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Why You Need Marketing Analytics, Not Web Analytics

Why You Need Marketing Analytics, Not Web Analytics | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Learn the difference between marketing analytics and web analytics, and how you can improve your marketing with a powerful marketing analytics tool.
Sales Renewal's insight:

Measuring and tracking all sources and leads - it's not just your website that counts!

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How to Get 5,000 Visitors to Your Next Blog Post… (WITHOUT Google)

How to Get 5,000 Visitors to Your Next Blog Post… (WITHOUT Google) | Smart Small Business Marketing, by Sales Renewal | Scoop.it
So, you’ve created an EPIC blog post, hit the publish button, and then waited for the traffic to start pouring in to see your brilliant creation. Unfortunately, all you heard were crickets. Of course your mom visited the site and said it was AMAZING. She’s your #1 fan :) But she’s also the...
Sales Renewal's insight:

Amazing list of ways to bring traffic to your blog. And interesting 80/20 rule.

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Corporate Visions Survey Finds Only Half of Salespeople Feel Prepared to Create New Sales Opportunities | Sales Training and Marketing Consulting - Corporate Visions

Corporate Visions Survey Finds Only Half of Salespeople Feel Prepared to Create New Sales Opportunities | Sales Training and Marketing Consulting - Corporate Visions | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

Based on this survey, sales training is most critically needed for the most critical part of the sales process! The percent of Salespeople who felt they were prepared for:

  • Creating opportunities from status quo – 38%,
  • Demonstrating financial justification – 26%,
  • Mastering purchasing negotiations – 25%,
  • Having effective executive conversations – 24%,
  • Having effective executive conversations – 16%,
  • Achieving successful competitive differentiation – 14%,
  • Showcasing compelling product presentations – 13%,
  • Demonstrating financial justification – 10%,
  • Mastering purchasing negotiations – 9%
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Why (And How) Keywords Still Matter

Why (And How) Keywords Still Matter | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The keyword is anything but dead, provided you know how to use it. Find out why and how you can still use keywords to expand your reach.
Sales Renewal's insight:

Thoughtful, insightful - examples are very helpful to understand this perspective.

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Rotating Banners: Why Image Sliders Kill Conversions

Rotating Banners: Why Image Sliders Kill Conversions | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous terms include image sliders, carousels and animated sliders.) On the surface, the idea seems like a great way to keep several competing departments happy, giving them all a piece of […]
Sales Renewal's insight:

Rotating banners affect conversion rates - some good research to support this concept.

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Google Rewrites Quality Rating Guide - What SEOs Need to Know - The SEM Post

Google Rewrites Quality Rating Guide - What SEOs Need to Know - The SEM Post | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so it isn’t just a refresh of the old one (and most doesn’t even resemble any of the old Guidelines that …
Sales Renewal's insight:

Making sure our sites pass the newly minted E-A-T test. How Google rates sites on expertise, authoritativeness and trustworthiness. It's not just keywords anymore.

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5 Ways to Align Content Marketing and Semantic Web Optimization

5 Ways to Align Content Marketing and Semantic Web Optimization | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Marketers must integrate their content marketing and semantic search optimization practices in order to create a natural single-track strategy.
Sales Renewal's insight:

Useful ways to optimize your content for SEO.

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How Google Works Infographic

How Google Works Infographic | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

Very informative!


And it's amazing to think how much processing is going on in the fraction of a second Google takes before returning your results.

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Apparently Facebook’s News Feed Algorithm Isn’t Too Hard To Game

Apparently Facebook’s News Feed Algorithm Isn’t Too Hard To Game | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Another story about someone gaming Facebook's News Feed algorithm made its way into the news, which isn't good for the company, as it keeps going …
Sales Renewal's insight:

Not that we'd ever recommend doing this but it is amusing to see how easy words like "baby", "marriage", “I’m engaged!” and “new job” can get you to the top of your friend's feeds.

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How Sales Funnels can help you predict the future - JulienRio.com

How Sales Funnels can help you predict the future - JulienRio.com | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Have you heard of Sales Funnels? This is the only way you will ever be able to improve your sales by understanding your customers!
Sales Renewal's insight:

A good primer on Sales Funnel basics

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Why Your Marketing Metrics Don’t Add Up

Why Your Marketing Metrics Don’t Add Up | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Common sources of confusion.
Sales Renewal's insight:

Reporting on and integrating data from multiple sources - it's a persistent challenge that Sales Renewal is tackling by developing our own analytics platform.

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It's Over: The Rise & Fall Of Google Authorship For Search Results

It's Over: The Rise & Fall Of Google Authorship For Search Results | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset.

Sales Renewal's insight:

Need we say more?.

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12 Mistakes You Are Probably Making On Pinterest

Before you repin, take a second to follow the pin to its destination. In many cases, your browser will pop up a warning if the website you're trying to navigate to has been flagged as potentially dangerous....
Sales Renewal's insight:

As with any social media post, it's all about making that little bit of extra effort to make it work. Here are 12 easy things you may not have thought of while pinning away, including: Re-pinning without verifying that the weblink is legit; and Forgetting to update the pin description when you re-pin.


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Empower Your Direct Mail With Mobile

Empower Your Direct Mail With Mobile | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Direct mail marketing has been around for a long time; it's sometimes thought of as the "old goat" of marketing. Over the years there have been many changes in the way we use direct mail for marketing.
Sales Renewal's insight:

Mobile's increasing importance means that direct mail campaigns also need mobile landing pages:


"Thirty-four percent of consumers search online for more information about a product or service when receiving direct mail from a brand they are interested in (Direct Marketing Association). Don't you want to be the one controlling the information they see, rather than Google?"

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Yext Adds Nokia HERE, TomTom, DexKnows and 4 more to PowerListings

Yext Adds Nokia HERE, TomTom, DexKnows and 4 more to PowerListings | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Yext added Nokia HERE, TomTom, DexKnows and 4 more publishers to the PowerListings Network
Sales Renewal's insight:

Good news for our local marketing clients - your listing will now appear on 4 new sites.

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TV Advertising is Losing Ground to Digital Media Advertising - JOSIC Media

TV Advertising is Losing Ground to Digital Media Advertising - JOSIC Media | Smart Small Business Marketing, by Sales Renewal | Scoop.it
On Monday, it was predicted that U.S. TV advertising would go up 8.3% in revenue in 2014 despite the fact that in 2013 they were down 0.6%. However, nation
Sales Renewal's insight:

Another plus: digital advertising, unlike TV advertising, is a viable marketing tactic for small businesses since you can be effective with relatively small budgets.

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74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]

74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic] | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Want titles that get people clicking? This infographic can help you think of a few. 74, to be exact.
Sales Renewal's insight:

More than enough ideas to take you through a year of writing weekly blog posts.

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Quick Tips to Boost Your Blog Post [Infographic]

Quick Tips to Boost Your Blog Post [Infographic] | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Blog post at Rebekah Radice : You just hit publish on your latest blog post, now what?

Sales Renewal's insight:

Keep the noise up about your blog posts - traffic will grow over time.

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MediaPost Publications Digital Is NOT A Department

Are you still looking to hire a digital marketing specialist?  If so, put on your Members Only jacket, pick up your Newton, and get back in your Model T Ford and drive home -- because you are sorely out of date. Digital marketing is not a department; it has officially woven its way into the fabric of all your marketing.

Sales Renewal's insight:

Well said - digital is no longer a stand-along "practice". How is your marketing "digitally integrated"?

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