Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Amplifying B2B Marketing Content with Google Plus

Amplifying B2B Marketing Content with Google Plus | Smart Small Business Marketing, by Sales Renewal | Scoop.it
With Google Plus, businesses can target certain ‘circles’ of influence and promote personalized marketing content to self-selected audiences.

Via marketingIO
Sales Renewal's insight:

G+ is the too often overlooked social network, especially for B2B businesses.  This post and infographic is a good place to start.

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The Big List of 189 Words That Convert

The Big List of 189 Words That Convert | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Over 150 phrases and words that convert, as chosen by research studies, advertising legends, and psychology
Sales Renewal's insight:

There are plenty of ways to say things - some just work better!


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Facebook Will Curtail Unpaid Ads by Brands

Facebook Will Curtail Unpaid Ads by Brands | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The company said it was responding to feedback from its users, who were complaining about too many promotional posts.
Sales Renewal's insight:

The era of growing your Likes as a way to market to prospects and customers for free is over. Now, if you want to talk to them, you have to pay (i.e., advertising).

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Rethinking Segmentation for the New Digital Consumer

Rethinking Segmentation for the New Digital Consumer | Smart Small Business Marketing, by Sales Renewal | Scoop.it

?As more products expose user preferences for sharing data, this may be a good time for companies to re-think how they segment their digital consumers.

Sales Renewal's insight:

Time to rethink our customer personas?

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7 Common Mistakes in Online Healthcare Marketing

7 Common Mistakes in Online Healthcare Marketing | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Avoid these common mistakes that your competitors are making and stay ahead of the curve.
Sales Renewal's insight:

Good advice, not only for those in online healthcare marketing: plan, be consistent, don't overpitch, interact, optimize, analyze and adapt.

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Why Copyblogger Is Killing Its Facebook Page - Copyblogger

Why Copyblogger Is Killing Its Facebook Page - Copyblogger | Smart Small Business Marketing, by Sales Renewal | Scoop.it
An audience-first approach drives Copyblogger, and that's just one of the reasons why it's killing its Facebook page. Find out what led to this decision.
Sales Renewal's insight:

How one website analyzed their Facebook efforts and decided that it was time to pull the plug.


Sales Renewal uses quarterly planning and monthly reviews to be sure the marketing programs remain relevant. Do you have methods in place to assess your marketing efforts?

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Improve your writing in 3 minutes or less

Improve your writing in 3 minutes or less | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Print out these instructions, save the page somewhere useful, and refer to it the next time you draft a document.
Sales Renewal's insight:

Definitely an exercise for anyone who writes for any reason!

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Hiring A Marketing Firm? 5 Questions to Ask First

Hiring A Marketing Firm? 5 Questions to Ask First | Smart Small Business Marketing, by Sales Renewal | Scoop.it

"What is Outsourced Marketing? According to Wikipedia: "Outsource marketing is the art of handing over the entire marketing demands of a company to a third party." Sounds easy, right?

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20 Free Big Data Sources Everyone Should Know | SmartData Collective

20 Free Big Data Sources Everyone Should Know | SmartData Collective | Smart Small Business Marketing, by Sales Renewal | Scoop.it

I always make the point that data is everywhere – and that a lot of it is free. Companies don’t necessarily have to build their own massive data repositories before starting with big data analytics. The moves by companies and governments to put large amounts of information into the public domain have made large volumes of data accessible to everyone.


Any company, from big blue chip corporations to the tiniest start-up can now leverage more data than ever before. Many of my clients ask me for the top data sources they could use in their big data endeavor and here’s my rundown of some of the best free big data sources available today....


Via Jeff Domansky
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malek's curator insight, September 25, 2014 6:39 PM

[url=/u/215175 x-already-notified=1]Jeff Domansky[/url] is a real web miner. 

I've been looking for something to mine Facebook, here's a gem

Likebutton http://likebutton.com/

Gonzalo Moreno's curator insight, September 26, 2014 4:47 AM

BIG DATA sources...

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Keyword Research and Targeting Without Exact Match - Whiteboard Friday

Keyword Research and Targeting Without Exact Match - Whiteboard Friday | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google recently removed the ability to target exact match keywords in AdWords. In today's Whiteboard Friday, Rand tells us what that means to marketers performing keyword research, offering tips for the most effective approaches going forward.
Sales Renewal's insight:

First Google Authorship, now exact match keywords. What's next?

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Your Company Is Socially Engaged, But Do Your Employees Even Know?

Your Company Is Socially Engaged, But Do Your Employees Even Know? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Another year, another grim report on employee engagement.  Gallup’s 2013 “State of the Global Workplace Report” reveals that only 13% of employees are engaged at work. That abysmal number is undoubtedly related to the fact that, according to a different study, only 42% of employees know their organization’s vision, mission, and values.  That same report found [...]
Sales Renewal's insight:

Start building your social and content programs with a solid base - your employees.

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5 Questions to Ask Before Hiring a Social Media Marketing Agency

5 Questions to Ask Before Hiring a Social Media Marketing Agency | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Before any brand hires a social media marketing agency, they must ask these five questions to make sure they’re the right fit.

Via Carla Gentry CSPO
Sales Renewal's insight:

Some pretty good questions.

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Carla Gentry CSPO's curator insight, September 9, 2014 1:56 PM

Agencies should have a high standard when it comes to communicating updates, both positive and negative, to the brand on a regular basis. Social media marketing can take time and can have a cumulative effect on consumers. While it’s important to demand responsibility for results, it’s also key for brands to have patience.

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Why do you need your business on Google Maps?

Why do you need your business on Google Maps? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Why do you need your business on Google Maps?More and more users prefer Internet to Yellow pages to find a company or service online o (...)
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Recognizing the Role of Trade Shows in a Successful Marketing Program

Recognizing the Role of Trade Shows in a Successful Marketing Program | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Judi Baker Neufeld, President, TradeShows Plus, specializing in strategic and creative trade show planning and implementation for companies discussed the role of trade shows in your marketing plan.

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E-commerce Link Building Strategies - Linkarati

E-commerce Link Building Strategies - Linkarati | Smart Small Business Marketing, by Sales Renewal | Scoop.it
While e-commerce link building is difficult, it is far from impossible. Follow these effective strategies to build links successfully for e-commerce sites.
Sales Renewal's insight:

Balance your linkbuilding efforts, especially when working with an e-commerce site.

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SSL Is A Ranking Factor Now. Are You Using It?

SSL stands for Secure Sockets Layer. It’s basically a protocol to cryptograph data sent over the Web (e.g., over the HTTP protocol)
Sales Renewal's insight:


Does your site use SSL? Especially important for e-commerce and sites that have content behind a user log in

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4 Parts of a Must-Click Call to Action

4 Parts of a Must-Click Call to Action | Smart Small Business Marketing, by Sales Renewal | Scoop.it
When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers.

Via marketingIO
Sales Renewal's insight:

Is it time to assess your Calls to Action? Here are four things to consider:

  1. use the first person;
  2. keep it simple - and specific;
  3. add "social proof" - testimonials, for example;
  4. A/B test wherever possible - don't assume you know how visitors will act.


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marketingIO's curator insight, October 28, 2014 9:29 PM

If you want an immediate boost, follow #1. Start there, enjoy the uplift, and move to the others.

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More than Keywords: 7 Concepts of Advanced On-Page SEO

More than Keywords: 7 Concepts of Advanced On-Page SEO | Smart Small Business Marketing, by Sales Renewal | Scoop.it
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.
Sales Renewal's insight:

Understanding what search engines understand and applying this to your website - good info!

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Why Your Online Content Needs Both Social and Search Optimization

Why Your Online Content Needs Both Social and Search Optimization | Smart Small Business Marketing, by Sales Renewal | Scoop.it
While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best an...
Sales Renewal's insight:

Interesting take on using content as "link bait" for SEO purposes. As with any "new" development, we continue to advise slow and steady vs jump on every bandwagon that comes along.

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Twitter Help Center | Tweet activity dashboard

Twitter Help Center | Tweet activity dashboard | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Twitter is without a doubt the best way to share and discover what is happening right now.
Sales Renewal's insight:

Have you explored Twitter's analytics dashboard? It was originally introduced in July for select accounts. Now it's available for everyone.

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How Google Works Infographic

How Google Works Infographic | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

Very informative!


And it's amazing to think how much processing is going on in the fraction of a second Google takes before returning your results.

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Apparently Facebook’s News Feed Algorithm Isn’t Too Hard To Game

Apparently Facebook’s News Feed Algorithm Isn’t Too Hard To Game | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Another story about someone gaming Facebook's News Feed algorithm made its way into the news, which isn't good for the company, as it keeps going …
Sales Renewal's insight:

Not that we'd ever recommend doing this but it is amusing to see how easy words like "baby", "marriage", “I’m engaged!” and “new job” can get you to the top of your friend's feeds.

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How Sales Funnels can help you predict the future - JulienRio.com

How Sales Funnels can help you predict the future - JulienRio.com | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Have you heard of Sales Funnels? This is the only way you will ever be able to improve your sales by understanding your customers!
Sales Renewal's insight:

A good primer on Sales Funnel basics

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Why Your Marketing Metrics Don’t Add Up

Why Your Marketing Metrics Don’t Add Up | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Common sources of confusion.
Sales Renewal's insight:

Reporting on and integrating data from multiple sources - it's a persistent challenge that Sales Renewal is tackling by developing our own analytics platform.

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It's Over: The Rise & Fall Of Google Authorship For Search Results

It's Over: The Rise & Fall Of Google Authorship For Search Results | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset.

Sales Renewal's insight:

Need we say more?.

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