Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Corporate Visions Survey Finds Only Half of Salespeople Feel Prepared to Create New Sales Opportunities | Sales Training and Marketing Consulting - Corporate Visions

Corporate Visions Survey Finds Only Half of Salespeople Feel Prepared to Create New Sales Opportunities | Sales Training and Marketing Consulting - Corporate Visions | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

Based on this survey, sales training is most critically needed for the most critical part of the sales process! The percent of Salespeople who felt they were prepared for:

  • Creating opportunities from status quo – 38%,
  • Demonstrating financial justification – 26%,
  • Mastering purchasing negotiations – 25%,
  • Having effective executive conversations – 24%,
  • Having effective executive conversations – 16%,
  • Achieving successful competitive differentiation – 14%,
  • Showcasing compelling product presentations – 13%,
  • Demonstrating financial justification – 10%,
  • Mastering purchasing negotiations – 9%
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Why (And How) Keywords Still Matter

Why (And How) Keywords Still Matter | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The keyword is anything but dead, provided you know how to use it. Find out why and how you can still use keywords to expand your reach.
Sales Renewal's insight:

Thoughtful, insightful - examples are very helpful to understand this perspective.

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Rotating Banners: Why Image Sliders Kill Conversions

Rotating Banners: Why Image Sliders Kill Conversions | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous terms include image sliders, carousels and animated sliders.) On the surface, the idea seems like a great way to keep several competing departments happy, giving them all a piece of […]
Sales Renewal's insight:

Rotating banners affect conversion rates - some good research to support this concept.

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Google Rewrites Quality Rating Guide - What SEOs Need to Know - The SEM Post

Google Rewrites Quality Rating Guide - What SEOs Need to Know - The SEM Post | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so it isn’t just a refresh of the old one (and most doesn’t even resemble any of the old Guidelines that …
Sales Renewal's insight:

Making sure our sites pass the newly minted E-A-T test. How Google rates sites on expertise, authoritativeness and trustworthiness. It's not just keywords anymore.

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5 Ways to Align Content Marketing and Semantic Web Optimization

5 Ways to Align Content Marketing and Semantic Web Optimization | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Marketers must integrate their content marketing and semantic search optimization practices in order to create a natural single-track strategy.
Sales Renewal's insight:

Useful ways to optimize your content for SEO.

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Here's How to Use Social Media for Online Lead Generation

Here's How to Use Social Media for Online Lead Generation | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Having trouble with online lead generation? You're not the only one. This infographic about how to use social media to generate leads will help.
Sales Renewal's insight:

Social media for lead gen - yes, it is done all the time.

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Facebook Tinkers With Users’ Emotions in News Feed Experiment, Stirring Outcry

Facebook Tinkers With Users’ Emotions in News Feed Experiment, Stirring Outcry | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Last week Facebook revealed that it had manipulated the news feeds of over half a million randomly selected users to change the number of positive and negative posts they saw.
Sales Renewal's insight:

Lab rats, are we?

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The Next Big Social Network is Here, and You Need to be on It - Digital Marketing Blog by Adobe

The Next Big Social Network is Here, and You Need to be on It - Digital Marketing Blog by Adobe | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Like any social media mar­ket­ing pro­fes­sional, my job is to lever­age social media to cre­ate brand love through [...]
Sales Renewal's insight:

Do you embrace the pinball marketing approach? Video says it all...

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Content marketing ideas: five key tools and one killer tip

Content marketing ideas: five key tools and one killer tip | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Last month I released the Periodic Table of Content Marketing, a kind of visual checklist to help people create the right kind of content to support their business goals. But what is the right kind of content?
Sales Renewal's insight:

Got some extra time? Try a couple of these tools - they're sort of fun, and also really useful if you're stuck on what to write about.

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Google Will Now Warn You When A Site’s Mobile Version Is Broken And Dumb | TechCrunch

We've all been there. You take out your phone to Google something. You click the first result. It starts loading the page you wanted... aaaand bam! You're..
Sales Renewal's insight:

Is your site responsive?

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How do you know it’s time to Rebrand?

How do you know it’s time to Rebrand? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
We decided to change one of social media's most recognizable brands. Here's what we did and why
Sales Renewal's insight:

Rebranding is not something to take lightly, but done right, it can support your company's goals, helping you grow, stay viable, all while retaining your existing clients.

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Rules for Brainstorming

Rules for Brainstorming | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Our bootcamp class got an introduction to the d.school's rules for productive team brainstorms today
Sales Renewal's insight:

Working collaboratively? Get everyone on board with these smart "rules".

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30 Incorrectly Used Words That Can Make You Look Horrible

30 Incorrectly Used Words That Can Make You Look Horrible | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Easy to get wrong. And easy to get right
Sales Renewal's insight:

Worth reviewing.

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TV Advertising is Losing Ground to Digital Media Advertising - JOSIC Media

TV Advertising is Losing Ground to Digital Media Advertising - JOSIC Media | Smart Small Business Marketing, by Sales Renewal | Scoop.it
On Monday, it was predicted that U.S. TV advertising would go up 8.3% in revenue in 2014 despite the fact that in 2013 they were down 0.6%. However, nation
Sales Renewal's insight:

Another plus: digital advertising, unlike TV advertising, is a viable marketing tactic for small businesses since you can be effective with relatively small budgets.

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74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]

74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic] | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Want titles that get people clicking? This infographic can help you think of a few. 74, to be exact.
Sales Renewal's insight:

More than enough ideas to take you through a year of writing weekly blog posts.

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Quick Tips to Boost Your Blog Post [Infographic]

Quick Tips to Boost Your Blog Post [Infographic] | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Blog post at Rebekah Radice : You just hit publish on your latest blog post, now what?

Sales Renewal's insight:

Keep the noise up about your blog posts - traffic will grow over time.

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MediaPost Publications Digital Is NOT A Department

Are you still looking to hire a digital marketing specialist?  If so, put on your Members Only jacket, pick up your Newton, and get back in your Model T Ford and drive home -- because you are sorely out of date. Digital marketing is not a department; it has officially woven its way into the fabric of all your marketing.

Sales Renewal's insight:

Well said - digital is no longer a stand-along "practice". How is your marketing "digitally integrated"?

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Three Ways to Visually Present Information (Without Spending a Fortune)

Three Ways to Visually Present Information (Without Spending a Fortune) | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Content - Why can we watch three movies in a day but we're barely able to manage three books in a week—or a month? Humans are wired for visualization. We can more ...
Sales Renewal's insight:

We all know how important visuals are in any communication - here are 3 ideas for adding visuals into your mix.

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How to Get the Reviews that will Improve Your Local Search Rankings - Plus Your Business

How to Get the Reviews that will Improve Your Local Search Rankings - Plus Your Business | Smart Small Business Marketing, by Sales Renewal | Scoop.it
If you are looking to get to the top in Search then these Google Local SEO tips are tried and tested, and will help you rise and shine!
Sales Renewal's insight:

Local business? Make sure reviews are part of your marketing plan.

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Why You're Not Charging Enough For Your Work, And How To Change That

Why You're Not Charging Enough For Your Work, And How To Change That | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Are you chronically undercharging in your work? Here's why, and what to do about it.
Sales Renewal's insight:

Some powerful insights - and advice in this article. Good read for any small business.

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Twitter Cards for Blogs: How to Set Them Up |

Twitter Cards for Blogs: How to Set Them Up | | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Social Media Marketing Podcast 97, in this episode you'll discover the different types of Twitter cards available and how to set them up.
Sales Renewal's insight:

All about Twitter cards - how about 70 more characters for your headline and 200 more for the description.

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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Smart Small Business Marketing, by Sales Renewal | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
Sales Renewal's insight:

Everything we consider when creating content, in one place. Nice!

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7 ways to lose followers

7 ways to lose followers | Smart Small Business Marketing, by Sales Renewal | Scoop.it
These Twitter habits are what will make people turn running from your feed, never to come back. If you do these things, stop.
Sales Renewal's insight:

Good advice to keep in mind when tweeting.

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Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]

Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study] | Smart Small Business Marketing, by Sales Renewal | Scoop.it

A report from Searchmetrics finds pages with Schema.org markup better by an average of four positions compared to pages without semantic markup.

Sales Renewal's insight:

Giving Google hints to a page's meaning (semantic markup) is not for the novice but it provides a significant SEO boost.

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A Recipe for a Tasty Semantic Search & SEO Salad

A Recipe for a Tasty Semantic Search & SEO Salad | Smart Small Business Marketing, by Sales Renewal | Scoop.it
As semantic search continues to develop, it will increase our ability to provide content designed more for users than search engines. Here's how do that.
Sales Renewal's insight:

We like: "Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to the top of the search results. And that doesn't mean to just concentrate on synonyms, either. Instead, focus on conveying the concept of your pages."


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