In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization.
How Social Affects SearchThe traditional approach to SEO has been centered on creating excellent content that is easily searchable via search engine bots. To be clear, this approach is still perfectly valid.
The main difference now is that there is a social layer to this type of SEO-friendly content development. In addition to being high-quality, your web content must be sharable. Factors like your brand’s connections with other social media users and how many people “like” or “+1″ your posts also influence search engine rankings. The key here is to not focus on a content strategy or purely on a social strategy, but to align social media efforts with content....
Via Jeff Domansky