Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Local SEO: 7 Google My Business questions asked and answered

Local SEO: 7 Google My Business questions asked and answered | Smart Small Business Marketing, by Sales Renewal | Scoop.it
At first glance, Google's offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers.
Sales Renewal's insight:

Google has expanded its Google Posts and is strongly encouraging use of Google My Business. And by "strongly encouraging" we mean, pretty much making it mandatory. If you care about how your customers find you online, and if you care about customer service...

 

What about customer service? As this SearchEngineLand article notes: "If you’ve ever looked up a local business online and drove all the way across town to their location only to find that they’ve moved, you know how frustrating that can be from a consumer perspective. When that happens, do you think they blame Google? Nope. They blame the business. And that consumer has just lost trust in the business." 

 

The bottom line: Google offers a host of robust (and ubiquitous) tools for businesses. Take advantage of them - lest they be used against you. 

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Which Social Platform Affects Your SEO? | Social Media Today

Which Social Platform Affects Your SEO? | Social Media Today | Smart Small Business Marketing, by Sales Renewal | Scoop.it

In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization.


How Social Affects SearchThe traditional approach to SEO has been centered on creating excellent content that is easily searchable via search engine bots. To be clear, this approach is still perfectly valid.


The main difference now is that there is a social layer to this type of SEO-friendly content development. In addition to being high-quality, your web content must be sharable. Factors like your brand’s connections with other social media users and how many people “like” or “+1″ your posts also influence search engine rankings. The key here is to not focus on a content strategy or purely on a social strategy, but to align social media efforts with content....


Via Jeff Domansky
Sales Renewal's insight:

The debate continues, and still remains to be resolved. We think "somewhere between “absolutely” and “not quite" " is a good perspective.

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Jeff Domansky's curator insight, March 14, 2014 3:31 AM

Exploring SEO impact from various social media channels.

WebTech Group's curator insight, August 6, 2014 3:47 PM

Good info, which is why you need to read about our ePostings.  While Facebook and Twitter are good they should not be your only social media sites used for content distribution.