Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Rescooped by Audrey T from Content Marketing and Curation for Small Business
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Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings - Whiteboard Friday

Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings - Whiteboard Friday | Smart Small Business Marketing, by Sales Renewal | Scoop.it
With Google getting better and better at recognizing the true relevancy of pages, we can't stay focused on keywords.

Via Peg Corwin
Sales Renewal's insight:

It's very clear. Digital marketing has shifted from focusing on keyword rankings and what the search engines want to see to the "modern" model of focusing on the broader customer-focused, integrated programs.

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Peg Corwin's curator insight, January 7, 2015 9:05 AM

EXCELLENT 10 minute video explaining how search engines work to send keyword traffic to pages on your website.  I keep sending this link to clients, and I want to share it again here.  


 MUST watch.

Andrew Wroblewski's curator insight, January 17, 2015 8:32 AM

http://www.facebook.com/YourProfitWeb

Rescooped by Sales Renewal from Public Relations & Social Marketing Insight
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Which Social Platform Affects Your SEO? | Social Media Today

Which Social Platform Affects Your SEO? | Social Media Today | Smart Small Business Marketing, by Sales Renewal | Scoop.it

In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization.


How Social Affects SearchThe traditional approach to SEO has been centered on creating excellent content that is easily searchable via search engine bots. To be clear, this approach is still perfectly valid.


The main difference now is that there is a social layer to this type of SEO-friendly content development. In addition to being high-quality, your web content must be sharable. Factors like your brand’s connections with other social media users and how many people “like” or “+1″ your posts also influence search engine rankings. The key here is to not focus on a content strategy or purely on a social strategy, but to align social media efforts with content....


Via Jeff Domansky
Audrey T's insight:

The debate continues, and still remains to be resolved. We think "somewhere between “absolutely” and “not quite" " is a good perspective.

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Jeff Domansky's curator insight, March 14, 2014 3:31 AM

Exploring SEO impact from various social media channels.

WebTech Group's curator insight, August 6, 2014 3:47 PM

Good info, which is why you need to read about our ePostings.  While Facebook and Twitter are good they should not be your only social media sites used for content distribution.

Rescooped by Audrey T from Business: Economics, Marketing, Strategy
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A Step-by-Step Guide to Updating Your Website Without Destroying Your SEO

A Step-by-Step Guide to Updating Your Website Without Destroying Your SEO | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Redesigning a website is one of the most neglected areas of online marketing. Often, the right parties are not involved, or they are involved too late, leading to errors, omissions or drastic decreases in site traffic.

Via Pantelis Chiotellis
Sales Renewal's insight:

Sales Renewal works with many clients on website updates. This article is a good look at some of the many steps we take during the process.

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