Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Happy Groundhog Day! 

Happy Groundhog Day!  | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Sales Renewal's insight:

Stuck in a marketing rut? Maybe it's time for you to do something different. Happy Groundhog's Day! 

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ONWARD 17: Partner Summit Recap - Yext

ONWARD 17: Partner Summit Recap - Yext | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Registered ONWARD attendees had exclusive access to attend our first annual Partner Summit. Held at the New York Stock Exchange, this half-day event was open to Agencies and Yext Partners offering Yext to their clients, and featured speakers from Google, Snapchat, Search Engine Journal, Convince & Convert, and others who dove deep into th
Sales Renewal's insight:

“No one says ‘let me tell you about a mediocre experience I had.’”

That's what Jay Baer told Yext partners at Onward 17 in November.  

Jay is the author of "Hug Your Haters" and a proponent of of listening to your customers (whether they're happy or not). And while we agree with him, we think collecting information on the mediocre is OK - especially if it is an important part of your service, it can (and probably should) inform your marketing message. 

As an example: 

Maybe your customers don't complain about your delivery service because you get it right so often, that's exactly what they expect. 

Ho-hum? Hardly. "Deliveries You Don't Have to Worry About" is a message worth sharing with customers and prospects. 

We're not taking exception to Baer's statement, just augmenting it with the fact that that collecting run-of-the-mill information from your customers is as important as collecting the exceptional. How do you stay close to your customers? If you'd like to get more bang for your buck from your Yext account, or are looking for a more robust program of review management, contact us. We can help with that important piece of your overall marketing strategy. 

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