Smart Small Business Marketing, by Sales Renewal
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Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
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Designing Content-First for a Better UX – GatherContent Blog

Designing Content-First for a Better UX – GatherContent Blog | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Why design content-first? Because content is UX. If the primary purpose of websites is to deliver valuable content to an audience, we should be designing content-first for the best possible UX. But we frequently miss the opportunity to validate and iterate our UX designs with content insights, instead waiting until the final stages to unite …
Sales Renewal's insight:

In our experience developing websites for B2B and B2C companies and non-profit organizations, what we find we really love about Gather Content is its ability to show the relationship between the design and the content from the very earliest stages of web design.

 

While we like to think we all get along pretty well, the fact is that designers, writers, and the internet-using public don’t always see eye-to-eye when it comes to designing (and navigating) websites and creating content for those sites. Gather Content helps everyone understand how visual concepts and editorial content will come together to create the user interface – ultimately shortening the development phase (good for our clients) and improving the user experience (UX) for our clients’ customers…which is good for sales (for companies) and engagement (for non-profits).

 

Not a Cookie-Cutter Solution

 

Unlike some agencies that standardize on one program or tool and insist it fit each of their clients’ needs, we use a lot of different tools, and evaluate others continuously, because we know one tool – or one system – definitely doesn’t serve every client’s marketing goals.

 

That said, we’ve used Gather Content long enough to say with certainty that the company’s product is a good fit for many of our clients, and Gather Content’s blog post on the subject of UX, content development and design is spot-on. 

 

Specifically, we've found that Gather Content helps everyone communicate better in the design process. As a result, we work more efficiently and the finished site is not only on-target, but delivered in a timely manner. 

 

If you're considering revamping or redesigning your site in 2018, contact us for recommendations. 

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Creating a B2B and B2C overlap strategy

Creating a B2B and B2C overlap strategy | Smart Small Business Marketing, by Sales Renewal | Scoop.it
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.'
Sales Renewal's insight:

Overlap strategy is smart marketing, but what if your B2B/B2C business doesn't have two websites? A thorough understanding of the market and competitive landscape, sales cycle(s), and the various customer profiles/personas must be considered when designing the optimal UX for your business website. Lead tracking and careful analysis are also important. If your B2B/B2C business could use a little marketing help, get in touch. We work with many small-to-medium size businesses expanding from B2B to B2C and vice-versa. 

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