Cravings Matter: Consumer Search Behavior - Yext | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Before today’s age of intelligent services, families used to ask, “Where should we go eat?” Today, that where is now a what because how consumers decide where to eat has changed. Consumers now search for whatever they’re craving (whether it’s Mexican food or pizza) over twice as often than the name of a restaurant itself — …