Designing Content-First for a Better UX – GatherContent Blog | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Why design content-first? Because content is UX. If the primary purpose of websites is to deliver valuable content to an audience, we should be designing content-first for the best possible UX. But we frequently miss the opportunity to validate and iterate our UX designs with content insights, instead waiting until the final stages to unite …