Smart Small Business Marketing, by Sales Renewal
1.2K views | +0 today
Follow
Smart Small Business Marketing, by Sales Renewal
Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.
Curated by Sales Renewal
Your new post is loading...
Your new post is loading...
Scooped by Sales Renewal
Scoop.it!

Are You Sitting on a Lost Knowledge Time Bomb?

Are You Sitting on a Lost Knowledge Time Bomb? | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Many organizations are sitting on a ticking time bomb of lost knowledge – or lost capabilities. Here are four questions to determine whether retirements are likely to threaten your organization’s performance.
Sales Renewal's insight:

Whether you're considering selling your business or just faced with long-time employees who are nearing retirement, addressing the issue of "lost knowledge" is critical to the continued success of your company.

 

When older workers go, the performance of their organization is going to take a big hit. How do leaders mitigate these risks?

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Why Nate Silver's Problems Are Advertisers' Problems

Why Nate Silver's Problems Are Advertisers' Problems | Smart Small Business Marketing, by Sales Renewal | Scoop.it
The election surprise underscored truths about data modeling and predictive science that marketers must remember, writes Taylor Schreiner.
Sales Renewal's insight:

As marketers, we're luckier than political pollsters. We "don't just have one election; we have many campaigns. Therefore, we can use those campaigns to try different models against each other, seeing how well they predict reality. Marketers have another advantage: we don't just observe events, we control them. We can change our media strategy and see if a model reacts the way expect. Increasingly, we can even run truly scientific experiments across both digital media and television. Experiments give us access to truths that aren't generally available to the team at FiveThirtyEight.com."

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Why the Focus on Short-Term Marketing Effectiveness is Bad for Brands

Why the Focus on Short-Term Marketing Effectiveness is Bad for Brands | Smart Small Business Marketing, by Sales Renewal | Scoop.it
New research suggests the marketing industry is focusing too much on short-term marketing effectiveness and that this is having a negative impact on awareness, share of voice and ultimately profits.
Sales Renewal's insight:

Insights about strategic marketing that apply to big brands also apply to smaller companies.

 

Measuring short-term KPIs is just one element of strategic marketing. And, according to new research, this short-term brand building is not all bad. But, the key to effective strategic marketing in both the long- and short-term is to see it as a continuum of continuous improvement. Plan, Do, Check, Act. Manufacturers know this cycle, and it's time for marketers to understand it, as well.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Google Penguin looks mostly at your link source, says Google

Google Penguin looks mostly at your link source, says Google | Smart Small Business Marketing, by Sales Renewal | Scoop.it
When we asked Google's Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site.
Sales Renewal's insight:

The more things change...

 

As with any new Google algorithm release, there has been a lot of buzz about Penguin and what it means for search results. Once again, it's been confirmed that quality is key. In the case of Penguin, Google is looking at the quality of the site that links to your site (the source site). Just further confirmation that slow, steady, thoughtful linkbuilding is the right way to do it.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

When Should Engineering Marketers Pass a Lead to Sales?

When Should Engineering Marketers Pass a Lead to Sales? | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Find out how engineers answered the question: at what stage of your investigations into a new product or service do you prefer to engage with a vendor representative as opposed to conducting independent research?

Sales Renewal's insight:

1,000 engineers were asked: “At what stage of your investigations into a new product or service do you prefer to engage with a vendor representative as opposed to conducting independent research?”

 

The answers could be:

 

  • At the beginning of the process to discover the potential solutions
  • Later in the process when I need to dig deeper into a few possible solutions
  • Near the end of the process, when I need pricing or delivery information

  

The question was asked to determine the right marketing approach, from sending engineers directly to sales to nurturing them through several touch points prior to passing on the lead.

 

Read on for the results.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

The Neighborhood Bookstore’s Unlikely Ally? The Internet

The Neighborhood Bookstore’s Unlikely Ally? The Internet | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Mom-and-pop bookstores are emerging from the decimation of the last decade to inspire a loyal customer base.

Sales Renewal's insight:

Interesting article about how the clever, planned-for use of people, service and technology is allowing some local bookstores to flourish even in the face of Amazon and Barnes & Noble.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

The Real Reason Why Millennials' Buying Behavior Is Difficult to Influence

The Real Reason Why Millennials' Buying Behavior Is Difficult to Influence | Smart Small Business Marketing, by Sales Renewal | Scoop.it
We've been marketed to our entire lives..even before we knew 'marketing' was a thing. Did transparency exist in the world we inherited? What made us cynical?
Sales Renewal's insight:

A good read if millennials are in your marketing mix. The article provides some helpful insights into why millennials rely on each other for validation, and why nearly  two-thirds of them won’t make a major purchase decision without doing peer crowdsourcing.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Why Marketers Can’t Afford to Chase a Silver Bullet Strategy

Why Marketers Can’t Afford to Chase a Silver Bullet Strategy | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Too many marketers chase a "silver bullet" strategy, in which a single tactic will address all their challenges. Here's what to do instead.

Sales Renewal's insight:

It's worth repeating - focusing on a single tactic to market your business is not the way to go. B2B marketers need to take a holistic view of the buyer’s journey and apply the right marketing tactics (plural) at the right times.

 

For example, since it's been shown that B2B buyers complete over 60 percent of the buying journey before contacting a business. That means that your content marketing shouldn't be all about selling prospects on your products, but rather helping them locate valuable information while they’re in the research phase—or better yet, helping them self-educate about solutions to their key challenges.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Five ways to improve your organic reach on Facebook

Five ways to improve your organic reach on Facebook | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Organic reach on Facebook is abysmal and getting worse, according to the latest announcement from the social network that's visited by more than a billion users.

Sales Renewal's insight:

What do unicorns and donkeys have to do with Facebook? Let's just say that if you're interested in increasing your organic Facebook reach, you want to have more unicorns in you content stable. Read on for some useful ways to amplify your Facebook reach.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Engagement Is a B.S. Metric and Your Ad Agency Knows It

Engagement Is a B.S. Metric and Your Ad Agency Knows It | Smart Small Business Marketing, by Sales Renewal | Scoop.it
There's a better way to measure ad effectiveness than clicks, impressions and viewability, writes Justin Adler.
Sales Renewal's insight:

It's interesting to see Ad Age finally coming around to the perspective Sales Renewal has had since its founding 7+ years ago: only real-world performance metrics should count when you're benchmarking marketing.  They haven't, however, yet adopted our belief that the most important performance metric of all should be sales (as this is the one we rely on).

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

2016 Email Marketing Metrics Benchmark Study

2016 Email Marketing Metrics Benchmark Study | Smart Small Business Marketing, by Sales Renewal | Scoop.it

This 2016 Email Marketing Metrics Benchmark will allow you to discover how you measure up across 25 open, click-through, list churn and mobile metrics, plus get insights on:

  • Industry-specific comparisons and geographic breakouts from across the world
  • Device usage, holiday trends, transactional emails and engagement rates
  • Benchmarks beyond "average," including median and top-performing quartiles
  • Using this data and related best practices to improve your email program
Sales Renewal's insight:

Good metrics to digest and understand for any email marketer.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

How to Get Past the Dreaded SEO Plateau

How to Get Past the Dreaded SEO Plateau | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Progress starts slowing down, and organic traffic stops growing.

That "SEO plateau" affects almost every business that uses search engine marketing as part of its marketing strategy. Getting past the plateau is one of the greatest challenges of online businesses.
Sales Renewal's insight:

You're not alone if, even with strong content and high ranking through SEO, you've started to notice diminishing returns. Your organic traffic may not be growing at the same rate, or your keyword rankings are stagnant.

 

This plateau is actually a good sign that your SEO program is working. But, you can take various steps to improve your SEO performance.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Miscalculation: The Little Big Horn Of Exit Planning - Forbes

Miscalculation: The Little Big Horn Of Exit Planning - Forbes | Smart Small Business Marketing, by Sales Renewal | Scoop.it
In my company’s 2014 survey of business owners, we included these two questions

When do you want to exit your business?
What prevents you from planning your exit?

75% responded with some version of “I have little or no sense of urgency” and “I’m not planning until I’m ready to exit.”
Sales Renewal's insight:

Any business owner disagree with: "It’s far better to start planning two years earlier than you think necessary than five minutes too late."

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

3 Holiday Networking Tips

3 Holiday Networking Tips | Smart Small Business Marketing, by Sales Renewal | Scoop.it

...Please don't just shove your business cards in your pocket and start spewing your Elevator Pitch everywhere...

Sales Renewal's insight:

Yes, 'tis the season... Here are some helpful tips from our partner ImprovAndy on how to enjoy the holidays while building your network.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

How Millennials Really Want to Engage with Brands: 62% Say Email

How Millennials Really Want to Engage with Brands: 62% Say Email | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Email is overwhelmingly preferred by all generations, Bluecore Study finds.

Sales Renewal's insight:

 

This article highlights two key pieces of information for anyone assessing the value of their email communications:

 

68% of people responding to a survey about preferred brand communications in all four demographics - Baby Boomers, Generation X, Millennials and Generation Z - said they prefer to receive brand communications via email.

 

More than half (53%) of all survey respondents say their smartphone is the primary device on which they check email. This stat increases with younger audiences: 67% of Generation Z and 59% of Millennials.

 

Bottom line: keep email communications front and center in your marketing plans.

 

more...
Lynn Holmgren's curator insight, November 2, 10:46 AM

Email communications are king according to this Bluecore study. Don't be that annoying brand that sends 5 different types of email that I need to individually unsubscribe from. Create relevant, responsive content for real people!

Scooped by Sales Renewal
Scoop.it!

What Time and Day Are Best for Social Posts?

What Time and Day Are Best for Social Posts? | Smart Small Business Marketing, by Sales Renewal | Scoop.it

One in five Americans say a brand presence on social will likely influence their holiday buys. And timing of social posting does seem to matter.

Sales Renewal's insight:

Maximize your social media efforts by paying attention to the time and day of your posting. This article reviews a study that showed when to post for LinkedIn, Facebook, Twitter, and Pinterest. With the holidays around the corner, it's not to late to make a plan!

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Website Features Checklist: 55 Features Your Site Must Have

Website Features Checklist: 55 Features Your Site Must Have | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Website Features Checklist - an infographic of features that should be included in every small (or medium or large) business website.

Sales Renewal's insight:

If you are thinking of a website redesign or just want confirmation that your current site is doing the best job it can for your business, this checklist is a good place to start.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

7 Strategies For Selling Marketing To Your CEO

7 Strategies For Selling Marketing To Your CEO | Smart Small Business Marketing, by Sales Renewal | Scoop.it

What can a CMO do to get better strategic support and key resources from a CEO?

Sales Renewal's insight:

No one said it would be easy to get buy in for your marketing programs.  In fact, according to a Forbes Insights survey, 69% of CEOs said they thought their companies waste money on marketing initiatives.

 

But we also know that without any marketing efforts, your business runs the risk of being dead in the water.

 

One of the keys to management buy in is to support your requests or plans with data that speaks to the bottom line. For example, strategy #4 in this article emphasizes using strong insights to show why your approach is working—or how it may need to be adjusted—as a way to strengthen your position and get leadership on your side. Equally compelling is using analytics for predictive modeling.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

9 Ways to Use Visual Content in Your Social Media Strategy

9 Ways to Use Visual Content in Your Social Media Strategy | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Looking for ways to use visual content in your social media strategy? Here's 9 visual marketing ideas guaranteed to keep your audience coming back for more!
Sales Renewal's insight:

Good advice

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

5 Important Steps to Exit Planning

5 Important Steps to Exit Planning | Smart Small Business Marketing, by Sales Renewal | Scoop.it
If you want to sell your online business, you're going to require a strategy.
Sales Renewal's insight:

This article is geared to selling an online business, but it includes good advice for just about anyone thinking of creating an exit plan.

 

The big 5:

  1. Timing - Understand the business climate enough to know when to sell your business
  2. Finances - Make sure your financial house is in order and you have accurate and detailed financial information available. (Looking for accounting help? Check out SmartBooks Corp.)
  3. Shared Knowledge - standardizing procedures and business knowledge so others can take over for you. (To understand skill and knowledge transfer problems created by a rapidly changing workforce and competitive environment, we recommend subscribing to the Smart Workforce Strategies blog.)
  4. Online Presence* - do you have a modern, responsive website? Is your business presented in a consistent manner in directories and other listings sites? (Use Sales Renewal's helpful scan tool to see how your business appears online.)
  5. Succession Plan - along with standardizing procedures, there needs to be a clear path to succession.

 

* Sales Renewal believes this should be taken one step further. Successful exit planning requires not only a good online presence, but a comprehensive marketing plan that will help you meet your revenue and sales goals.

 

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Is "SEO" the Right Term Anymore?

Is "SEO" the Right Term Anymore? | Smart Small Business Marketing, by Sales Renewal | Scoop.it

SEO today is a complex role — one that goes far beyond simply ensuring that search engine crawlers can access and parse your website. Doing the job well requires a working knowledge of many different online marketing channels, along with an understanding of how these various channels work together to enhance search engine visibility and create a great user experience.

Sales Renewal's insight:

It's not suffice to conduct a technical audit, optimize your web pages, and focus on ranking for individual keywords. And if your SEO firm's capabilities stop there, it's time to consider another option.

 

Sales Renewal's SEO services include all of the above, of course, but also focus on content, social media, the customer journey - in other words, SEO cannot be "done" in a vacuum.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Ecommerce Email Marketing: 10 Tips to Boost Product Sales

Ecommerce Email Marketing: 10 Tips to Boost Product Sales | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search.
Sales Renewal's insight:

Ignore email marketing at your peril! This article reinforces the importance of supporting your e-commerce efforts with email marketing and can be used as a helpful checklist of things you can put into action today.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

Brands Need to Focus on Content or Risk Failure

Brands Need to Focus on Content or Risk Failure | Smart Small Business Marketing, by Sales Renewal | Scoop.it
It is important to focus on the right inputs if you want content to truly transform business performance.
Sales Renewal's insight:

Ever stopped and wondered why you were ______... Fill in the blank with any marketing tactic: blogging, emailing, interacting on social media, "doing" SEO, advertising, sending direct mail.

 

We continually review our clients' marketing programs, from quarterly plans to monthly reviews to day-to-day changes, to be sure we are addressing the clients' needs in the most effective manner.

 

Content marketing can be one of your biggest investments and yet one of the more fluid, changing programs to manage. This article brings it back to the basics: Understand your audiences; have a plan; create quality content; and focus on integration, not silos.

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

10 Tips for Making Popups Go the Extra Mile for Your Business

10 Tips for Making Popups Go the Extra Mile for Your Business | Smart Small Business Marketing, by Sales Renewal | Scoop.it

Web Sites - Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But they need to be done properly.

Sales Renewal's insight:

Popups - if you are still from the school of "pop ups on my website? never!," it may be time to rethink your position.

 

We admit, they used to annoy us so much that we would never recommend them to a client. But today, when it comes to growing mailing lists, Sales Renewal has evolved to a new best practice for e-commerce clients and any service client with an active content marketing program. So rather than counting on visitors noticing a "join our list" link somewhere on a page, we proactively pop up a dialog asking if they want to join. And subscriptions have skyrocketed.

 

more...
No comment yet.
Scooped by Sales Renewal
Scoop.it!

48 Instagram Stats That'll Help You Improve Your Posting Strategy

48 Instagram Stats That'll Help You Improve Your Posting Strategy | Smart Small Business Marketing, by Sales Renewal | Scoop.it
Instagram's more than 400 million active users place it well ahead of Twitter (310 million active users) Snapchat (200 million active users), and Pinterest (100 million active users).
Sales Renewal's insight:

To reach Instagram's users, businesses need to be smart about what they post, when they post, how often they post, and whom they're targeting. Find out more about the site's skyrocketing growth and then get in touch if you'd like some help integrating Instagram into your social media marketing plan.

more...
No comment yet.